The document discusses web intents and actions, emphasizing the importance of user motivations and experiences. It raises questions about social proof and how to integrate it with web intents, as well as challenges related to progressive enhancement for publishers. The author, Glenn Jones, encourages a focus on user experience to ensure successful adoption of web intents.

1. Web Intents/Actions
UX Challenges
Glenn Jones
Web Intents Design Push – Brighton, UK
25 Feb 2012

2. I encourage everyone working on
web actions to focus on user
motivations and their experience
on your site first and foremost.
Tantek Çelik - http://tantek.com/2011/220/b1/web-actions-a-new-building-block

3. Social Proof

6. Just an idea!

7. Just an idea!

8. Just an idea!

10. Social Proof
• Is losing social proof an issue?
• Is it just an issue for like/share?
• Can we provide social proof for web intents?
• What patterns of social proof would work with
web intents?

11. Authoring experience
for publisher

15. Progressive enhancement
to aid adoption

17. How do we replace one with the other
without breaking people’s sites

18. If web intents = false
else

19. Progressive enhancement
• What if the verb/action is not supported
• How can we mix and match
• How can we enhance the user experience
once web intents are available in a browser

20. Thank you
@glennjones
http://glennjones.net

21. Creative Commons Attribution-Non-Commercial 2.0
UK: England & Wales Licence.
Copyright Glenn Jones 2011
www.glennjones.net

22. Photo use and attribution
http://www.flickr.com/photos/3n/452975317