The document discusses the approach to building products at UXPin. It emphasizes focusing on customers by understanding their needs rather than the needs of friends or family. It also stresses focusing efforts on high impact tasks, prioritizing work, and saying no frequently. Regular measurement of business and product metrics is recommended to track progress. Collaboration across teams is presented as key, and the document encourages planning and discussing ideas with others rather than assuming one has the best solutions.

1. THE WAY
WE BUILD OUR PRODUCT

2. Kamil Zięba
Designer/Head of Product at UXPin

3. UXPin
Design Platform

4. Most of the time
I have no f***** idea
what I’m doing

5. Great Team
Gdynia & Mountain View

6. Not a success
Media Coverage

7. Not a success
Fundraising

8. “Kudos for creating a design tool that has a great user
experience even a UX designer can love it.
Now that is hard to do, and you guys have done it!”
— Larry Sawyer, Senior UX Designer, PayPal
Success
Happy Customers

9. Success
Revenue

10. Focus on the Customers

11. Focus on the Customers
You are not your customer.
Your friends and family are not
your customers as well.

12. Customer Development

13. Customer Support
“ZOOM OH GOD WHY THE FUCK CAN'T
YOU ZOOM I CANNOT FOR THE LIFE OF
ME UNDERSTAND HOW A PIECE OF
SOFTWARE BUILT FOR LAYING OUT
DESIGN ELEMENTS DOESN'T HAVE THE
ABILITY TO ZOOM”

14. UserVoice

15. Surveys

16. Focus on what
really matters
Do only couple things at the time,
and do them good great

17. Focus on what
really matters
Say “no” a lot.

18. Focus on what
really matters
Prioritize

19. HIGH EFFORT
LOW EFFORT
LOW IMACT HIGH IMACT
DON’T
YES!
MAYBE
MAYBE

20. You can’t improve
something you
don’t measure

21. Business
Metrics available to everyone

22. Business
Metrics available to everyone

23. Business
Metrics available to everyone

24. Product
Features Usage
Cohorts
Funnels
Usability Studies

25. Collaboration
is the key.

26. Plan together

27. Don’t assume
you have the best ideas

30. Talk with people

31. We’re hiring!
uxpin.com/join

32. Thanks!
kamil@uxpin.com
@ziebak