Running head PHASE 2 1PH.docx

Running head: PHASE 2 1
PHASE 1 16
GenY Xploit Implementation Plan
Ken Wiechert
Robert Varela
Lakisha Trammel
Grand Canyon University: ENT-435
06/9/2019
Innovation is a team activity that involves the intersection of
different fields, bringing together diverse ideas, abilities, and/or
methods that result in a physical product, a process, or a service
that impacts society in a timely manner (National Academy of
Engineering, 2015). It is imperative to influence innovation in
an organization to stay in existence with other competitors.
Before Team B can embrace the final phase of implementing a
plan that will captivate the audience buy-in power there are two
other phases that need to take place. Phase 1 has already been
established and that is to purpose several innovative ideas to
nominate for our new product along with a description of the
models used to circulate an extensive evaluation of each
product. Team B evaluated several innovation ideas mainly
using the NOMMAR model which evaluated the customer needs,

technology options, potential market, business model, realistic
approach, and the relevancy (Miller Competition Series, n.d.).
Phase 2 will finalize the name of a product, provide a
description of the GenY Xploit gaming console, what value will
it provide to our customer needs, utilizing the NOMMAR model
a detailed implementation plane that that will include
contingency, risks, budget, time frame, target market and
visuals to increase readability and professional exploits.
GenY Xploit Gaming Console
Team B unanimously nominated the GenY Xploit gaming
console for our new product. Introducing the new GenY Xploit
gaming console into the market arena will give gamers a whole
new jolt of gaming experience. The gaming console will
introduce a unique design of software compatibility that will
allow gamers to perform cross-platform gaming to compete with
each other online no matter what gaming console they are using.
According to Karlsson, & Nystrom (2003), “The introduction of
a new product on the market can basically be made in two
different ways. A product can be either totally new to the
market or it can be the result of a major change in an existing
product” (p 136). The Gen Y Xploit is totally a new gaming
console product that has the potential to revolutionize the
gaming industry all over the world. Team B is excited and ready
to establish this new gaming console to the gaming community
world which we feel is hungry and ready for a new gaming
console to take center stage. If that is not enough, we are
confident that GenY Xploit will fulfill all their desires and
needs for centuries to come. Presently, the latest marketing
model for the gaming industry consists between two
competitors, Microsoft Xbox One X and the Sony PlayStation 4
(PS4), even though the Nintendo Switch is a gaming system
they are not equally comparable. It is time to beef up the
competition and incorporate another gaming console that will
redefine technology innovations of gaming industries all over
the world. We believe the gaming community throughout the
globe is ready for a new gaming system like our Gen Y Xploit

to enter this field that has been dominated by so few for so
long.
The hardware capabilities are equal to the Xbox One X and PS4,
duplicating the 4K resolutions and push games at sixty frames
per second, GenY Xploit will boost larger capacity for
resolution with higher Ram and more processing power
(Wiechert, 2019)
The gaming console will also come equipped with USB and
Bluetooth software capabilities to be compatible with other
gaming accessories, for instance, the HP’s sequencer optical
keyboard, the new reactor mouse and the upcoming Mindframe
headset, (MAH UNG, 2018). GenY Xploit will also promote a
Bluetooth racing style gaming chair called the Arbitrator that is
designed to give every gamer an exhilarating experience.
Arbitrator offers; consumer choice of upholstery and color; new
technology recovery XgelT cushions that will ergonomically
retain your head, neck, back and legs for those long gaming
hours; adjustable headrest that includes a built-in and releases
high-tech tranquil élite wireless surround sound headphones
combined with adjustable dual microphone system; and a high
revolutionary jolting system for a theatrical thrilling experience
(Wiechert, 2019). The GenY Xploit combined with the high-
tech Bluetooth racing style gaming chair will enable the most
advanced technology and power that a gamer will ever need to
gain respect from other gamers that simply cannot compete.
Implementation Plan
Team B has set a realistic moderate goal for the implementation
of our plan to ensure we get the new Gen Y Xploit gaming
console right. We have made sure that we have considered a
realistic time frame while implementing our product, any
budgeting constraints that we may face and have accounted for
any contingencies or risks that may arise throughout this
process. Our implementation plan is key to the introduction of
our new Gen Y Xploit gaming system as well as the NOMMAR
model we have chosen for the success of our invention.
NOMMAR Model

Team B had already chosen to use the NOMMAR model to
implement GenY Xploit from Phase 1. Yet, we wanted to be
open to exhaust other options before making the final decision.
The only other option evaluated was product development that
is based around R&D innovation reasoning’s such as
understanding customer needs through Mental Imagery is a
“mental simulation process that involves imagining an end user
interacting with an end product, has been proposed as an
efﬁcient strategy to incorporate end-user experiences during
new product ideation” (Herd and Mehta, 2019, p 36), improving
product and competitive advantages all in which could be
utilized to implement our new product GenY Xploit.
Nevertheless, the NOMMAR model still made sense as being
the one that will work best to utilize for this new innovation.
The NOMMAR model uses six questions that can help ensure
any innovative product or method will have the potential to
make it through its beginning process stages all the way through
to the final stage of completion (Terwilliger, 2011). The
following is an example of the NOMMAR model that consists of
the six questions including the correspondents of the GenY
Xploit,
1. Customer Needs - Gamers from all over the world are ready
for GenY Xploit Cross-Platform gaming system.
2. Technology Options - GenY Xploit has far more advanced
technology than the Microsoft Xbox One X and the Sony PS4
combined.
3. Potential Market – Gamers from all over the world
4. Business Model – Establishes an attractive Return on
Investments (ROI) for our investors,
5. Realistic Approach that consists of Three R’s;
a. Resources – Organizing alliances with Contact Manufactures,
Microsoft and Sony
b. Risk – Convincing investors to fund a new gaming console
that is not yet a giant in the gaming industry.
c. Resistance – IP protection
6. Relevant – Yes, very fitting from the technology standpoint

of a gaming console as well as the strategies and image that is
support for the market.
Gen Y Xploit gaming system has the answers to all of these
questions and with confidence can fulfill any other questions
our investors may have.
The Targeted Market
With GenY Xploit targeting gamers from all over the world of
all ages that completely indulges in their desires and wants with
the cross-platform gaming system that has a unique design of
software compatibility that no other competitor such as Xbox
One X and PS4 gaming console can produce or provide. Team B
feels that there is no better time than now to take advantage of
the market with the GenY Xploit gaming console. The two
graph charts below provided from Digi-Capital shows good
indication toward a steady trend of the continued growth within
the next three years for all types of gaming systems (Merel,
2018). If these trends hold true for the next three years
attacking the market now with our GenY Xploit the gaming
console will not only be able to generate immediate success but
promises a brilliant new exciting future for our investors in the
gaming world industry. Anytime you enabling gamers across the
globe to perform an unlimited variety of competing games with
one another online anytime from anywhere in the world is a sure
sign of success.
.
Milestones
Budget
The budget for GenY Xploit gaming system we know will be
steep, anytime you designed and manufacture a new product
especially in the gaming industry it requires a lot of upfront
costs. The cost for creating the PlayStation 3 gaming system
ranged anywhere from $18.8 to $28.2 million dollars and these
expenses were just hitting the service in the developmental and
marketing stages of the Sony’s PlayStation 3 (Agnello, 2013).
Since then the costs of innovation in the gaming industry

market had gone up considerably, it would be safe to assume
that our budget for the GenY Xploit will be more than double
that amount to approximately $65 million dollars in 2019 in
order to develop and advertise our new GenY Xploit gaming
system. Because of the price escalation and with the budgeting
constraints for this gaming system it would make sense to
collaborate with a Contract Manufacturing (CM) firm for the
reason of lower cost and speed marketing. They are also used as
an
aid to decision making and concerns the manufacture, selling,
and distribution of products with the goal of reducing costs and
increasing profits. It considers factors such as the available
labor force, location of the firm, export market potential, and
use of resources. (Industrial market research, 2007, par. 1)
There are many CM firms around the globe that already have
the manufacturing capabilities, technology and hardware to
produce gaming consoles that other competitive company’s like
Microsoft and Sony already use. Which only makes good
business sense to negotiate a contract with a CM firm to
produce the GenY Xploit.
Time Frame
For the most part to innovate these highly complex gaming
systems it can be very time consuming and very costly that
often times determines the success of a new company that is
trying to find a way in the gaming industry. Our time frame is
very tight if we want to take advantage of a speed market. We
will have to kick starting the process, the efforts in designing
the system, fitting it all into place, keeping the operating system
cool, putting it all together, putting the finishing touches on the
console and finally marketing the gaming console heavily to the
masses (Nelson, 2017). To ensure we will be able to be
competitive with our competitors we will be looking at an
aggressive year and a half time frame to get our product out into
the gaming market as soon as possible. This is another reason
why it makes sense to collaborate with a CM firm because this
is what they do. This will allow our Original Equipment

Manufacturer (OEM) business to focus more on R&D efforts in
the designing and innovation process so that we can stay a head
of the game and not fall behind the competition, rather than
focusing on manufacturing and marketing endeavors.
Potential Risks
With any new product there is always going to be a risk and for
the GenY Xploit gaming system it will be no different. One of
the biggest risks we will have is finding investors that are
willing to put up this kind of funding for a gaming system that
is new to the market. We will have to use every resource we
have that can help us bring in the investors we need to ensure
our gaming system to the masses. The other potential risk our
group might face is name recognition for the GenY Xploit
gaming system. This is when Intellectual Property (IP) firms
will have to be involved so the name can be reserved.
Intellectual property is traditionally comprised of “four
categories: patent, copyright, trademark, and trade secrets”
(Intellectual property, n.d. par. 1). This will have to be in place
before becoming alliances with any outside companies such as
CM firms, Microsoft and Sony. Lastly, if Sony and Microsoft
cannot reach an agreement with GenY Xploit to enable gamers
to perform cross-platform gaming on their gaming console.
Contingencies
With all new products, there will always be some type of risk or
reward. With GenY Xploit gaming system it will be no different
and if there are any issues, we must have a contingency plan in
place to address them immediately. We will also to have a
contingency plan in place to protect our product from a
downturn in the market within these first two years of
development. We will also have to be proactive in ensuring our
budget will last us this year and a half from cradle to grave. If
there is any deviation on our budget, we must also have a plan
in place to aggressively go after more investors. Finally, we are
including an implementation milestone chart below that will
show what steps we intend to take to ensure the implementation
of our products will be a success for Team B.

Team B’s Implementation Milestones Chart
Flatter Organizational Chart
Like all great organizations, there must be some type of
structure in place and with Team B’s GenY Xploit gaming
console we are no different because we use a flatter
organizational chart to explain our decision-making process.
Unlike most traditional organizations who have a top-down
hierarchy that will normally have a one-way communication
with one person at the top with all the information and power
(Morgan, 2015). We believe a flatter organizational structure
tends to open up a larger variety of both communication and
collaboration lines while removing the bureaucratic layers that
sometimes lie within the most organization (Morgan, 2015).
Leadership can make or break an innovative structure and
incorporating a good support system to captivate innovation is
critical for the future of an organization.
An effective innovation process architecture is the foundation
on which to build for innovation-led growth. This clear, top-
down, leadership establishes the framework for delivering
effective innovation management – product planning,
innovation portfolio management, new product development
(NPD), and the complete lifecycle of ideation and product
obsolescence. (Establishing an effective innovation process
architecture, 2018, par. 1)
Cultivating innovation cultures in an organization are not only
about teaching your hierarchy’s knowledge of how to innovate
but everyone in the organization including first-line employees
as well (Wiechert, 2019)
Team B’s Flatter Organizational Chart
Sales Forecast Table:
The sales forecast table for our GenY Xploit gaming system
shows a reasonable amount of growth for the first three years.
We do believe our gaming system will see a steady 35%
increase in sales each year along with our very low one-year
subscription price of $45.00 dollars a year to our Gen Y Xploit
gaming store. With that said and with the higher costs of doing

business we also believe that by pursuing an organizational
alliance with companies like Microsoft and Sony could be very
beneficial to our company. We feel these alliances could
provide us with the name recognition that can allow a new
company like ours to sustain these predicted yearly net profits
that we are forecasting in our sales table below. With that said
we do understand our budget constraints will be tight for the
first year, but after the first year, the numbers look very
promising for the next three years if our projections are
accurate and hold true.
Team B’s Sales Forecast Table
Predicted Sales Forecast for Four Years
Year 1
2020
Year 2
2021
Year 3
2022
Year 4
2023
Unit Sales
Predicting a 35% increase each year
175,000 Game Consoles Sold
Price Per GenY Xploit gaming system $499
$87,325,000.00
$117,888,750.00
$159,150,062.00
$214,852,434.00
One Year Subscription to Gen Y Xploit Gaming Store $45.00
$7,875,000.
$10,631,250.00
$14,352,210.00
$19,375,470.00

Total Sales
$95,200,000.00
$128,520,000.00
$173,502,272.00
$234,227,904.00
Overhead Costs
Year 1
2020
Year 2
2021
Year 3
2022
Year 4
2023
Total Sales
$95,200,000.00
$128,520,000.00
$173,502,272.00
$234,227,904.00
Companies Payroll 5% increase each year
$16,000,000.00
$16,800,000.00
$17,640,000.00
$18,522,000.00
Materials Cost with 3% increase each year for inflation
$10,000,000.00
$10,300,000.00
$10,609,000.00
$10,927,270.00
Marketing and Sales 3% increase each year
$3,000,000.00
$3,090,000.00
$3,182,700.00
$3,278,181.00
Remaining Investment Costs to increase 4% each year for
utilities machinery etc.

$36,000,000.00
$37,440,000.00
$38,937,600.00
$40,495,104.00
Total Net Profit
$30,200,000.00
$60,890,000.00
$120,755,332.00
$161,005,349.00
Conclusion
In Phase 2 the Team B finalized the name of our product,
provide a description of the GenY Xploit gaming console,
described what value it will provide to our customer needs,
utilized the NOMMAR model, it included a detailed
implementation plane that that will covered contingency, risks,
budget, time frame, target market and provided visuals to
increase readability and professional exploits. GenY Xploit is a
new gaming console that introduces a whole new gaming
experience that will allow gamers to perform cross-platform
gaming and we are confident that GenY Xploit will fulfill all
their desires and needs for centuries to come. Even though
Nintendo Switch is a gaming system they are not equally
comparable to GenY Xploit competitors of the Microsoft Xbox
One X and the Sony PlayStation 4 (PS4). The GenY Xploit
hardware is equal to Xbox One X and PS4 with 4K resolution
and pushes games at sixty frames per second it will come
equipped with USB and Bluetooth software capabilities that will
give the gamers an unlimited selection of accessories to use
including the GenY Xploit Bluetooth racing style gaming chair
called the Arbitrator. The implantation plan is to ensure we get
the GenY Xploit gaming console right. This includes using the
NOMMAR model as our best option to utilize the process stages
all the way through the final stage of completion. The prime
market target is gamers from all over the world. Team B feels
there is no better time than now to take advantage of the gaming
market. The Digi-Capital graph charts show a steady trend of

the continued growth within the next three years which will
show signs of immediate success for our investors to grasp.
Comparing with 2013 data against PS3 the predicted budget for
the GenY Xploit is presently set at $65 million dollars.
Collaborating with a CM firm to manufacture the GenY Xploit
will help keep the cost down and speed up the market, this will
also allow us to remain focused on R&D efforts to enable
growth in competition. Competitors like Microsoft and Sony
already use CM firms which make good business sense to
collaborate with a CM firm. The time frame to innovate a new
product can be very time consuming and costly that often times
determines the success of a new company that is trying to find a
way in the gaming industry. To ensure we will be able to be
we need to collaborate with CM firm because this is what they
do. The potential risks are finding investors that are willing to
put up this kind of funding for a gaming system that is new to
the market, the name recognition for the GenY Xploit gaming
and there are concerns that Sony and Microsoft will not
collaborate with GenY Xploit to allow cross-platform gaming,
in any event, that this is the situation that there will continue
endeavors in arranging an agreement. Using a flattering
organizational structure will open up a larger variety of
communication at the same time removing bureaucratic layers
that sometimes lie within most organization. The sales forecast
table for our GenY Xploit gaming system shows a reasonable
amount of growth for the first three years. With creating
organizational alliances with or competitors Microsoft and Sony
and collaborating with a CM firm the future looks promising for
the GenY Exploit gaming console.
Reference
Agnello, A. J. (2013). New tech is great but how much will it
cost to make a PlayStation 4 game?. Retrieved from

https://www.digitaltrends.com/gaming/new-tech-is-great-but-
how-much-will-it-cost-to-make-a-playstation-4-game/
Establishing an effective innovation process architecture.
(2018). Retrieved from https://www.sopheon.com/establishing-
an-effective-innovation-process-architecture/
Herd, K. B., & Mehta, R. (2019). Head versus Heart: The Effect
of Objective versus Feelings-Based Mental Imagery on New
Product Creativity. Journal of Consumer Research, 46(1), 36–
52. https://doi-org.lopes.idm.oclc.org/10.1093/jcr/ucy058
Industrial market research. (2007). Bloomsbury Business
Library - Business & Management Dictionary, 3856. Retrieved
from
https://lopes.idm.oclc.org/login?url=https://search.ebscohost.co
m/login.aspx?direct=true&db=bth&AN=26741699&site=eds-
live&scope=site
Intellectual Property. (n.d.). Retrieved from
https://www.law.cornell.edu/wex/intellectual_property
MAH UNG, G. (2018). HP’s self-cooling Mindframe headset
leads a new pack of high-end gaming
accessories. PCWorld, 36(7), 22–24. Retrieved from
m/login.aspx?direct=true&db=ehh&AN=130246901&site=eds-
live&scope=site
Merel, T. (February 7, 2018). Reports. Retrieved from
https://www.digi-capital.com/reports/
Miller Competition Series. (n.d.). Innovation workshop series.
In Ideation - Miller competition series. Retrieved from
http://miller.byu.edu/wp-content/uploads/2015/09/Workshop-1-
Ideation.pdf
Morgan, J. (2015). The 5 Types Of Organizational Structures:
Part 2, 'Flatter' Organizations. Retrieved from
https://www.forbes.com/sites/jacobmorgan/2015/07/08/the-5-
types-of-organizational-structures-part-2-flatter-
organizations/#38f61c016dac
National Academy of Engineering. 2015. "3 What Is
Innovation?”. In Educate to Innovate: Factors That Influence

Innovation: Based on Input from Innovators and Stakeholders.
Washington, DC: The National Academies Press. doi:
10.17226/21698.
Nelson, M. (2017). Xbox One X: What It Takes to Build a
Console. Retrieved from
https://news.xbox.com/en-us/2017/10/05/xbox-one-x-what-it-
takes-to-build-a-console/
Terwilliger, J. (April 5, 2011). Two models for evaluating early
innovation. Retrieved from
http://www.creativerealities.com/innovationist-
blog/bid/54707/Two-models-for-evaluating-early-innovation
Wiechert, K. (2019). KJW Marketing Firm. Unpublished
manuscript, Department of Business, Grand Canyon University,
Phoenix, AZ.
Wiechert, K. (2019). Marketing GenY Xploit Gaming
Console. Unpublished manuscript, Department of Business,
Grand Canyon University, Phoenix, AZ., 1-7.
Wiechert, K. (2019). Innovation Architectural Interview
. Unpublished manuscript, Department of Business, Grand
Canyon University, Phoenix, AZ., 1-7.
Gen Y Xploit Gaming Systems Marketing and Sales Teams
Gen Y Xploit Gaming System Design Team
Ken Wiechert
Robert Varela
Manufacturing

Lakisha Trammel
EVALUATION OF P/E RATIO
Read the articles:
1) Does Chicago Rivet & Machine Co’s (CVR) PE Ratio
Signal A Buying Opportunity?
Kelly Murphy
Simply Wall St. October 5, 2017
https://finance.yahoo.com/news/does-chicago-rivet-machine-co-
201613354.html
2) Is Cynergistek Inc’s (CTEK) PE Ratio A Signal to Buy
for Investors?
Mary Ramos
https://finance.yahoo.com/news/cynergistek-inc-ctek-pe-ratio-
144611055.html
3) Does Katana Capital Limited’s (ASX:KAT) PE Ratio
Signal A Selling Opportunity?
Kyle Sanford
https://finance.yahoo.com/news/does-katana-capital-limited-
asx-074409705.html
Use the company assigned to you for the project- Flowserve Inc.
Your assignment:
Please also note that your answers should be written in your
own words. Don’t use quotes from the articles.

For this question we will be using P/E ratio.
To find a company's P/E ratio, use www.morningstar.com ,
enter the desired stock symbol and request a basic quote. Once
you have the basic quote, the P/E ratio is listed on a front page.
Compare the P/E ratio of your company with the industry
average or with major competitors. Is there a difference
between these numbers? Is the stock overvalued, undervalued,
or properly valued? Why? In accordance with your findings, is
it reasonable to buy the stock? Please explain your answers.
Running head: PHASE 2 1
PHASE 1 16
Ken Wiechert
Robert Varela
Lakisha Trammel
06/9/2019
Innovation is a team activity that involves the intersection of
different fields, bringing together diverse ideas, abilities, and/or
methods that result in a physical product, a process, or a service
that impacts society in a timely manner (National Academy of

Engineering, 2015). It is imperative to influence innovation in
an organization to stay in existence with other competitors.
Before Team B can embrace the final phase of implementing a
plan that will captivate the audience buy-in power there are two
other phases that need to take place. Phase 1 has already been
established and that is to purpose several innovative ideas to
nominate for our new product along with a description of the
models used to circulate an extensive evaluation of each
product. Team B evaluated several innovation ideas mainly
using the NOMMAR model which evaluated the customer needs,
technology options, potential market, business model, realistic
approach, and the relevancy (Miller Competition Series, n.d.).
Phase 2 will finalize the name of a product, provide a
description of the GenY Xploit gaming console, what value will
it provide to our customer needs, utilizing the NOMMAR model
a detailed implementation plane that that will include
contingency, risks, budget, time frame, target market and
visuals to increase readability and professional exploits.
GenY Xploit Gaming Console
Team B unanimously nominated the GenY Xploit gaming
console for our new product. Introducing the new GenY Xploit
gaming console into the market arena will give gamers a whole
new jolt of gaming experience. The gaming console will
introduce a unique design of software compatibility that will
allow gamers to perform cross-platform gaming to compete with
each other online no matter what gaming console they are using.
According to Karlsson, & Nystrom (2003), “The introduction of
a new product on the market can basically be made in two
different ways. A product can be either totally new to the
market or it can be the result of a major change in an existing
product” (p 136). The Gen Y Xploit is totally a new gaming
console product that has the potential to revolutionize the
gaming industry all over the world. Team B is excited and ready
to establish this new gaming console to the gaming community
world which we feel is hungry and ready for a new gaming
console to take center stage. If that is not enough, we are

confident that GenY Xploit will fulfill all their desires and
needs for centuries to come. Presently, the latest marketing
model for the gaming industry consists between two
competitors, Microsoft Xbox One X and the Sony PlayStation 4
(PS4), even though the Nintendo Switch is a gaming system
they are not equally comparable. It is time to beef up the
competition and incorporate another gaming console that will
redefine technology innovations of gaming industries all over
the world. We believe the gaming community throughout the
globe is ready for a new gaming system like our Gen Y Xploit
to enter this field that has been dominated by so few for so
long.
The hardware capabilities are equal to the Xbox One X and PS4,
duplicating the 4K resolutions and push games at sixty frames
per second, GenY Xploit will boost larger capacity for
resolution with higher Ram and more processing power
(Wiechert, 2019)
The gaming console will also come equipped with USB and
Bluetooth software capabilities to be compatible with other
gaming accessories, for instance, the HP’s sequencer optical
keyboard, the new reactor mouse and the upcoming Mindframe
headset, (MAH UNG, 2018). GenY Xploit will also promote a
Bluetooth racing style gaming chair called the Arbitrator that is
designed to give every gamer an exhilarating experience.
Arbitrator offers; consumer choice of upholstery and color; new
technology recovery XgelT cushions that will ergonomically
retain your head, neck, back and legs for those long gaming
hours; adjustable headrest that includes a built-in and releases
high-tech tranquil élite wireless surround sound headphones
combined with adjustable dual microphone system; and a high
revolutionary jolting system for a theatrical thrilling experience
(Wiechert, 2019). The GenY Xploit combined with the high-
tech Bluetooth racing style gaming chair will enable the most
advanced technology and power that a gamer will ever need to
gain respect from other gamers that simply cannot compete.
Implementation Plan

Team B has set a realistic moderate goal for the implementation
of our plan to ensure we get the new Gen Y Xploit gaming
console right. We have made sure that we have considered a
realistic time frame while implementing our product, any
budgeting constraints that we may face and have accounted for
any contingencies or risks that may arise throughout this
process. Our implementation plan is key to the introduction of
our new Gen Y Xploit gaming system as well as the NOMMAR
model we have chosen for the success of our invention.
NOMMAR Model
Team B had already chosen to use the NOMMAR model to
implement GenY Xploit from Phase 1. Yet, we wanted to be
open to exhaust other options before making the final decision.
The only other option evaluated was product development that
is based around R&D innovation reasoning’s such as
understanding customer needs through Mental Imagery is a
“mental simulation process that involves imagining an end user
interacting with an end product, has been proposed as an
efﬁcient strategy to incorporate end-user experiences during
new product ideation” (Herd and Mehta, 2019, p 36), improving
product and competitive advantages all in which could be
utilized to implement our new product GenY Xploit.
Nevertheless, the NOMMAR model still made sense as being
the one that will work best to utilize for this new innovation.
The NOMMAR model uses six questions that can help ensure
any innovative product or method will have the potential to
make it through its beginning process stages all the way through
to the final stage of completion (Terwilliger, 2011). The
following is an example of the NOMMAR model that consists of
the six questions including the correspondents of the GenY
Xploit,
1. Customer Needs - Gamers from all over the world are ready
for GenY Xploit Cross-Platform gaming system.
2. Technology Options - GenY Xploit has far more advanced
combined.

3. Potential Market – Gamers from all over the world
4. Business Model – Establishes an attractive Return on
5. Realistic Approach that consists of Three R’s;
a. Resources – Organizing alliances with Contact Manufactures,
Microsoft and Sony
b. Risk – Convincing investors to fund a new gaming console
that is not yet a giant in the gaming industry.
c. Resistance – IP protection
6. Relevant – Yes, very fitting from the technology standpoint
of a gaming console as well as the strategies and image that is
Gen Y Xploit gaming system has the answers to all of these
questions and with confidence can fulfill any other questions
our investors may have.
The Targeted Market
With GenY Xploit targeting gamers from all over the world of
all ages that completely indulges in their desires and wants with
the cross-platform gaming system that has a unique design of
software compatibility that no other competitor such as Xbox
One X and PS4 gaming console can produce or provide. Team B
feels that there is no better time than now to take advantage of
the market with the GenY Xploit gaming console. The two
graph charts below provided from Digi-Capital shows good
indication toward a steady trend of the continued growth within
the next three years for all types of gaming systems (Merel,
2018). If these trends hold true for the next three years
attacking the market now with our GenY Xploit the gaming
console will not only be able to generate immediate success but
promises a brilliant new exciting future for our investors in the
gaming world industry. Anytime you enabling gamers across the
globe to perform an unlimited variety of competing games with
one another online anytime from anywhere in the world is a sure
sign of success.
.

Milestones
Budget
The budget for GenY Xploit gaming system we know will be
steep, anytime you designed and manufacture a new product
especially in the gaming industry it requires a lot of upfront
costs. The cost for creating the PlayStation 3 gaming system
ranged anywhere from $18.8 to $28.2 million dollars and these
expenses were just hitting the service in the developmental and
marketing stages of the Sony’s PlayStation 3 (Agnello, 2013).
Since then the costs of innovation in the gaming industry
market had gone up considerably, it would be safe to assume
that our budget for the GenY Xploit will be more than double
that amount to approximately $65 million dollars in 2019 in
order to develop and advertise our new GenY Xploit gaming
system. Because of the price escalation and with the budgeting
constraints for this gaming system it would make sense to
collaborate with a Contract Manufacturing (CM) firm for the
reason of lower cost and speed marketing. They are also used as
an
aid to decision making and concerns the manufacture, selling,
and distribution of products with the goal of reducing costs and
increasing profits. It considers factors such as the available
labor force, location of the firm, export market potential, and
use of resources. (Industrial market research, 2007, par. 1)
There are many CM firms around the globe that already have
the manufacturing capabilities, technology and hardware to
produce gaming consoles that other competitive company’s like
Microsoft and Sony already use. Which only makes good
business sense to negotiate a contract with a CM firm to
produce the GenY Xploit.
Time Frame
For the most part to innovate these highly complex gaming
systems it can be very time consuming and very costly that
often times determines the success of a new company that is
trying to find a way in the gaming industry. Our time frame is
very tight if we want to take advantage of a speed market. We

will have to kick starting the process, the efforts in designing
the system, fitting it all into place, keeping the operating system
cool, putting it all together, putting the finishing touches on the
console and finally marketing the gaming console heavily to the
masses (Nelson, 2017). To ensure we will be able to be
why it makes sense to collaborate with a CM firm because this
is what they do. This will allow our Original Equipment
Manufacturer (OEM) business to focus more on R&D efforts in
the designing and innovation process so that we can stay a head
of the game and not fall behind the competition, rather than
focusing on manufacturing and marketing endeavors.
Potential Risks
With any new product there is always going to be a risk and for
the GenY Xploit gaming system it will be no different. One of
the biggest risks we will have is finding investors that are
willing to put up this kind of funding for a gaming system that
is new to the market. We will have to use every resource we
have that can help us bring in the investors we need to ensure
our gaming system to the masses. The other potential risk our
group might face is name recognition for the GenY Xploit
gaming system. This is when Intellectual Property (IP) firms
will have to be involved so the name can be reserved.
Intellectual property is traditionally comprised of “four
categories: patent, copyright, trademark, and trade secrets”
(Intellectual property, n.d. par. 1). This will have to be in place
before becoming alliances with any outside companies such as
CM firms, Microsoft and Sony. Lastly, if Sony and Microsoft
cannot reach an agreement with GenY Xploit to enable gamers
to perform cross-platform gaming on their gaming console.
Contingencies
With all new products, there will always be some type of risk or
reward. With GenY Xploit gaming system it will be no different
and if there are any issues, we must have a contingency plan in

place to address them immediately. We will also to have a
contingency plan in place to protect our product from a
downturn in the market within these first two years of
development. We will also have to be proactive in ensuring our
budget will last us this year and a half from cradle to grave. If
there is any deviation on our budget, we must also have a plan
in place to aggressively go after more investors. Finally, we are
including an implementation milestone chart below that will
show what steps we intend to take to ensure the implementation
of our products will be a success for Team B.
Team B’s Implementation Milestones Chart
Flatter Organizational Chart
Like all great organizations, there must be some type of
structure in place and with Team B’s GenY Xploit gaming
console we are no different because we use a flatter
organizational chart to explain our decision-making process.
Unlike most traditional organizations who have a top-down
hierarchy that will normally have a one-way communication
with one person at the top with all the information and power
(Morgan, 2015). We believe a flatter organizational structure
tends to open up a larger variety of both communication and
collaboration lines while removing the bureaucratic layers that
sometimes lie within the most organization (Morgan, 2015).
Leadership can make or break an innovative structure and
incorporating a good support system to captivate innovation is
critical for the future of an organization.
An effective innovation process architecture is the foundation
on which to build for innovation-led growth. This clear, top-
down, leadership establishes the framework for delivering
effective innovation management – product planning,
innovation portfolio management, new product development
(NPD), and the complete lifecycle of ideation and product
obsolescence. (Establishing an effective innovation process
architecture, 2018, par. 1)
Cultivating innovation cultures in an organization are not only
about teaching your hierarchy’s knowledge of how to innovate

but everyone in the organization including first-line employees
as well (Wiechert, 2019)
Team B’s Flatter Organizational Chart
Sales Forecast Table:
The sales forecast table for our GenY Xploit gaming system
shows a reasonable amount of growth for the first three years.
We do believe our gaming system will see a steady 35%
increase in sales each year along with our very low one-year
subscription price of $45.00 dollars a year to our Gen Y Xploit
gaming store. With that said and with the higher costs of doing
business we also believe that by pursuing an organizational
alliance with companies like Microsoft and Sony could be very
beneficial to our company. We feel these alliances could
provide us with the name recognition that can allow a new
company like ours to sustain these predicted yearly net profits
that we are forecasting in our sales table below. With that said
we do understand our budget constraints will be tight for the
first year, but after the first year, the numbers look very
promising for the next three years if our projections are
accurate and hold true.
Team B’s Sales Forecast Table
Predicted Sales Forecast for Four Years
Year 1
2020
Year 2
2021
Year 3
2022
Year 4
2023
Unit Sales
Predicting a 35% increase each year

Price Per GenY Xploit gaming system $499
$87,325,000.00
$117,888,750.00
$159,150,062.00
$214,852,434.00
One Year Subscription to Gen Y Xploit Gaming Store $45.00
$7,875,000.
$10,631,250.00
$14,352,210.00
$19,375,470.00
Total Sales
$95,200,000.00
$128,520,000.00
$173,502,272.00
$234,227,904.00
Overhead Costs
Year 1
2020
Year 2
2021
Year 3
2022
Year 4
2023
Total Sales
$95,200,000.00
$128,520,000.00
$173,502,272.00
$234,227,904.00
Companies Payroll 5% increase each year
$16,000,000.00
$16,800,000.00
$17,640,000.00
$18,522,000.00
Materials Cost with 3% increase each year for inflation
$10,000,000.00

$10,300,000.00
$10,609,000.00
$10,927,270.00
Marketing and Sales 3% increase each year
$3,000,000.00
$3,090,000.00
$3,182,700.00
$3,278,181.00
Remaining Investment Costs to increase 4% each year for
utilities machinery etc.
$36,000,000.00
$37,440,000.00
$38,937,600.00
$40,495,104.00
Total Net Profit
$30,200,000.00
$60,890,000.00
$120,755,332.00
$161,005,349.00
Conclusion
In Phase 2 the Team B finalized the name of our product,
provide a description of the GenY Xploit gaming console,
described what value it will provide to our customer needs,
utilized the NOMMAR model, it included a detailed
implementation plane that that will covered contingency, risks,
budget, time frame, target market and provided visuals to
increase readability and professional exploits. GenY Xploit is a
new gaming console that introduces a whole new gaming
experience that will allow gamers to perform cross-platform
gaming and we are confident that GenY Xploit will fulfill all
their desires and needs for centuries to come. Even though
Nintendo Switch is a gaming system they are not equally
comparable to GenY Xploit competitors of the Microsoft Xbox
One X and the Sony PlayStation 4 (PS4). The GenY Xploit
hardware is equal to Xbox One X and PS4 with 4K resolution
and pushes games at sixty frames per second it will come

equipped with USB and Bluetooth software capabilities that will
give the gamers an unlimited selection of accessories to use
including the GenY Xploit Bluetooth racing style gaming chair
called the Arbitrator. The implantation plan is to ensure we get
the GenY Xploit gaming console right. This includes using the
NOMMAR model as our best option to utilize the process stages
all the way through the final stage of completion. The prime
market target is gamers from all over the world. Team B feels
there is no better time than now to take advantage of the gaming
market. The Digi-Capital graph charts show a steady trend of
the continued growth within the next three years which will
show signs of immediate success for our investors to grasp.
Comparing with 2013 data against PS3 the predicted budget for
the GenY Xploit is presently set at $65 million dollars.
Collaborating with a CM firm to manufacture the GenY Xploit
will help keep the cost down and speed up the market, this will
also allow us to remain focused on R&D efforts to enable
growth in competition. Competitors like Microsoft and Sony
already use CM firms which make good business sense to
collaborate with a CM firm. The time frame to innovate a new
product can be very time consuming and costly that often times
determines the success of a new company that is trying to find a
way in the gaming industry. To ensure we will be able to be
we need to collaborate with CM firm because this is what they
do. The potential risks are finding investors that are willing to
put up this kind of funding for a gaming system that is new to
the market, the name recognition for the GenY Xploit gaming
and there are concerns that Sony and Microsoft will not
collaborate with GenY Xploit to allow cross-platform gaming,
in any event, that this is the situation that there will continue
endeavors in arranging an agreement. Using a flattering
organizational structure will open up a larger variety of
communication at the same time removing bureaucratic layers

that sometimes lie within most organization. The sales forecast
table for our GenY Xploit gaming system shows a reasonable
amount of growth for the first three years. With creating
organizational alliances with or competitors Microsoft and Sony
and collaborating with a CM firm the future looks promising for
the GenY Exploit gaming console.
Reference
Agnello, A. J. (2013). New tech is great but how much will it
cost to make a PlayStation 4 game?. Retrieved from
https://www.digitaltrends.com/gaming/new-tech-is-great-but-
how-much-will-it-cost-to-make-a-playstation-4-game/
Establishing an effective innovation process architecture.
(2018). Retrieved from https://www.sopheon.com/establishing-
an-effective-innovation-process-architecture/
Herd, K. B., & Mehta, R. (2019). Head versus Heart: The Effect
of Objective versus Feelings-Based Mental Imagery on New
Product Creativity. Journal of Consumer Research, 46(1), 36–
52. https://doi-org.lopes.idm.oclc.org/10.1093/jcr/ucy058
Industrial market research. (2007). Bloomsbury Business
Library - Business & Management Dictionary, 3856. Retrieved
from
m/login.aspx?direct=true&db=bth&AN=26741699&site=eds-
live&scope=site
Intellectual Property. (n.d.). Retrieved from
https://www.law.cornell.edu/wex/intellectual_property
MAH UNG, G. (2018). HP’s self-cooling Mindframe headset
leads a new pack of high-end gaming
accessories. PCWorld, 36(7), 22–24. Retrieved from
m/login.aspx?direct=true&db=ehh&AN=130246901&site=eds-
live&scope=site
Merel, T. (February 7, 2018). Reports. Retrieved from
https://www.digi-capital.com/reports/
Miller Competition Series. (n.d.). Innovation workshop series.

In Ideation - Miller competition series. Retrieved from
http://miller.byu.edu/wp-content/uploads/2015/09/Workshop-1-
Ideation.pdf
Morgan, J. (2015). The 5 Types Of Organizational Structures:
Part 2, 'Flatter' Organizations. Retrieved from
organizations/#38f61c016dac
10.17226/21698.
Nelson, M. (2017). Xbox One X: What It Takes to Build a
Console. Retrieved from
https://news.xbox.com/en-us/2017/10/05/xbox-one-x-what-it-
takes-to-build-a-console/
Terwilliger, J. (April 5, 2011). Two models for evaluating early
innovation. Retrieved from
http://www.creativerealities.com/innovationist-
blog/bid/54707/Two-models-for-evaluating-early-innovation
Phoenix, AZ.
Wiechert, K. (2019). Marketing GenY Xploit Gaming
Console. Unpublished manuscript, Department of Business,
Grand Canyon University, Phoenix, AZ., 1-7.
Wiechert, K. (2019). Innovation Architectural Interview
. Unpublished manuscript, Department of Business, Grand
Canyon University, Phoenix, AZ., 1-7.
Gen Y Xploit Gaming Systems Marketing and Sales Teams
Gen Y Xploit Gaming System Design Team

Ken Wiechert
Robert Varela
Manufacturing
Lakisha Trammel
1
GENYTEX Inc. Organizational Team
Ken Wiechert

Robert Varela
Lakisha Trammel
Venessa Long
06/16/2019
2
It is imperative to influence innovation in an organization to
stay in existence with other competitors. Innovation is a team
activity that involves the intersection of different fields,
bringing together diverse ideas, abilities, and/or methods that
result in a physical product, a process, or a service that impacts
society in a timely manner (National Academy of Engineering,
2015). This new innovative product is marketed toward
worldwide gamers and whoever is wanting to get in on the
action. The implementation plan is to motivate investors to
invest and to gain alliances with Sony and Microsoft. This
presentation includes the description and values, introducing the
team, the objective plan, goals, cost and benefits, and concludes
a NOMMAR model.
Innovation
Introducing a new innovative gaming console called GenY

Xploit.
Will give gamers a whole new level of competitive gaming
experience.
Allows gamers to perform cross-platform gaming to compete
with other gamers online no matter what gaming console they
are using.
https://images.app.goo.gl/caWk9DNqLf2k8yCs9
The latest market for the gaming industry includes only two
models. That means there are literally only two main
competitors in the industry. Introducing the GenY Xploit
gaming console into the world of gaming industries will create a
whole new experience for consumers and the organization alike.
4
Values to the consumer
Will boost larger capacity for resolution.
Higher Ram and processing power.
Equipped with USB & Bluetooth software compatible with other
gaming accessories.
GenY Xploit Arbitrator Bluetooth racing style gaming chair..
https://images.app.goo.gl/sdiHfKj899TnMkma8
With the new GenY Xploit and promoting their Arbitrator high
tech Bluetooth racing style gaming chair (Wiechert, 2019)
geared toward multi-compatible accessories will enable every
gamer to have a unique experience right at home.
5

Values to the Organization
Potential growth for the gaming industry.
Increased revenues and Return Of Investments (ROI).
Generate strong alliances with competitors.
Has the potential to revolutionize the gaming industry
worldwide.
https://images.app.goo.gl/AfQRsFE5ML7m8jTu7
The Gen Y Xploit will be ahead of the technology industry with
this product. In addition, forming alliances with competitors
will allow this product to dominate the market. This product can
change gaming around the world. The chart above shows the
potential growth for the future of the gaming industry within the
US alone. The trend looks like it is going to continue to grow.
The Gen Y Xploit is an investment that also shows a potential
for major growth within the gaming industry for gamers as well
and with revenues for the organization itself.
6
GENYTEX Inc. Organizational Chart
It starts with our team. Unlike most traditional organizations
who have a top-down hierarchy that will normally have a one-
way communication with one person at the top with all the
information and power (Morgan, 2015). We believe as well as
implemented a flatter organizational structure that allows a
larger more diverse ability to communicate and collaborate

amongst one another in an organization; while removing those
bureaucratic layers that sometimes can lie within the most
organizations (Morgan, 2015). Leadership beyond lack of
communication can make or break any innovative structure or
organization. So, we feel that by having a flatter organizational
chart it allows our team to incorporate a good support system
that captivates the innovation spirit that will be critical to
making the future of GENYTEX Inc’s and its new Gen Y Xploit
gaming system a success throughout the world.
7
GEN Y Xploit Gaming System
Ken Wiechert
Robert Varela
Vanessa Long
Lakisha Trammel

Implementation Objective Plan
Patient GENYTEX Inc. name, GenY Xploit gaming console and
GenY Xploit Arbitrator Bluetooth racing style gaming chair.
Affiliate with Umbrella Corporation an investor group.
Break ground for GENYTEX Inc. Facility
Expand GENTEX Inc. team
Form an alliance with Sony and Microsoft.
https://images.app.goo.gl/zaytHAfny9vQaheLA
The implementation plan should include a greater business plan
in which objectives will need to be clarified, a task with
deadlines will be assigned, implementing charts that show
progress towards organizational goals and milestones that show
growth within the organizations (Richards, 2019). For
GENYTEX Inc. we feel the time is right for us to implement our
new gaming system into a market that is already occupied by
only a few gaming industry giants like Sony, Nintendo and
Microsoft. We also understand that for our highly complex
gaming systems to be successful we must be on the mark,
eliminate unnecessary timely mistakes in addition to unexpected
developmental cost that can occur.
8
Implementation Objective Plan (cont.)
Team up with Taiwanese Manufacturing a Contract
Manufacturing (CM) firm.
Begin designing and manufacturing GenY Xploit gaming
console and GenY Xploit Arbitrator gaming chair.
Sales and marketing team sets aggressive pricing for a projected
175K gaming consoles to be sold within the first year at a cost
of $499.00 each.

https://images.app.goo.gl/S5SiZu1HrHUzN1Kz9
With the recent trends that are now showing steady increases
throughout the gaming industry for the next decade. We believe
that it is imperative for us to meet each one of these
implementation objectives above and beyond so that we can
introduce our gaming system to the world. We understand our
time will be tight but if these gaming trends continue, we
believe there will be nothing but success in our near future.
9
Business Goals for Success
Motivate employee innovativeness
Allow interdepartmental collaboration to flourish
Provide and set clear goals for our employees
Continue to move GENYTEX Inc. forward with innovation
advancements.
https://images.app.goo.gl/2JWbaF9QzGNdTwjJ8
GENYTEX Inc. is a gaming corporation that is looking to make
a splash within the gaming community. We believe that our
GenY Xploit gaming system it has the potential to revolutionize
and take the gaming world by storm. With the above goals that
we have laid out for our organization as well as our approach to
aggressively target hardcore gamers of all ages throughout the
globe. We promise the gaming system will provide the
indulgence beyond the desires that video gamers crave
throughout the world when it comes to the GenY Xploit. It is
critical for companies to bring change and diversity in
innovation that inspires employees a voice, creating an

environment of interdepartmental collaboration, provide clear
concise goals, and continue to move the organization forward
(Richards-Gustafson, 2019). With that said our GENYTEX team
believes that we will be able to accomplish each one of the
above goals to ensure that we not only create a great gaming
system but also create a fun environment for our employees who
will also benefit from our success.
10
Encompassing a Roadmap to Success
Develop our Goal
Develop a Vision
Develop a Mission
Develop a Strategy
Develop an Implementation Plan
Develop a Successful Gaming System
https://images.app.goo.gl/fSmuZQta5RHK6EHD7
Finally, it is hard for anyone to deny that a great
implementation plan can be the key to an organization's success;
it can also make or break an organization. There are five key
factors or components that can ensure the success of a strategic
implementation plan. It begins with five key to success with
starts with people who are essential to implementing the plan,
then there is the allocation of resources, next up having a solid
structure with lines of authority as well as responsibility
defined, next is systems tools as well as capabilities that
facilitate the implementation of the plan and finally culture
which creates an environment where employees are to be
respected as well as thrive within an organization (Anastasia,
2017). With that said GENTEX Inc. is a company that has been
built for success, we also, believe that we are on the cusp of

something great that may revolutionize gaming systems
throughout the globe for years. Our team has spent countless
hours of time creating an implementation plan that we feel will
not only meet each one of the keys to success we have stated
above; but may also surpass each one of them.
11
Cost / Benefit Analysis (Cont.)
Cost associated with purchasing and renovating a R&D facility
Human resources – Hiring R&D personnel
Contract Manufacturing (CM) Firm
Innovation – developing, designing and engineering
Marketing – research and advertising
Sales – aggressively promoting and selling the GenY Xploit
gaming console and subscriptions.
A cost benefit analysis (also known as a benefit-cost analysis)
is a process by which organizations can analyze decisions,
systems or projects, or determine a value for intangibles. The
model is built by identifying the benefits of action in addition
to the associated costs and subtracting the costs from benefits.
(Brook, C 2013)
12
Cost Analysis Summary
Payroll Material Cost Marketing & Sales
Remaining Investment Cost 16000000 10000000
3000000 36000000

Cost / Benefit Analysis (cont.)
Having Sony and Microsoft as an alliance we predicted our
sales will increase 35% across the board, for the next four
years.
13
Cost /Benefits Analysis (cont.)
“The best cost-benefit analyses take a broad view of costs and
benefits, including indirect and longer-term effects, reflecting
the interests of all stakeholders who will be affected by the
program.” (Brook, C 2013)
The prediction in sales and the overhead cost we show that
GENYTEX Inc. profit margin for the first year will be 32%
increase. After that, we will see our profit margin grow 47%,
59% and the fourth year 69%.
14
NOMMAR Model
Customer Needs - Gamers from all over the world are ready for
GenY Xploit Cross-Platform gaming system
Technology Options - GenY Xploit has far more advanced

combined.
Potential Market – Gamers from all over the world
15
NOMMAR Model
Business Model – Establishes an attractive Return on
Realistic Approach that consists of Three R’s; Resources –
Organizing alliances with Contact Manufactures, Microsoft and
Sony; Risk – Convincing investors to fund a new gaming
console that is not yet a giant in the gaming industry;
Resistance – IP protection
Relevant – Yes, very fitting from the technology standpoint of a
gaming console as well as the strategies and image that is
16
The presentation included the description and values of the
GenY Xploit, introduced the GENYTEX Inc. team, implemented
the objective plan with encompassing a roadmap to success and
delivered a cost and benefit analysis that concludes a
NOMMAR model. The GenY Xploit gaming console will offer
gamers a new level of gaming expedition with a new jolt of
cross-platform technology geared toward compatibility with
other game and accessories. Implementing a strategic plane to

team up with Taiwanese manufacturing a CM firm, affiliating
with the Umbrella Corporation an investor group and becoming
an alliance with Sony and Microsoft a competitor in the game
industry will gear us toward a thriving business that will
revolutionize the gaming world for decades.
17
References
Anastasia. (2017). Essentials steps to a successful strategy
implementation process. Retrieved from
https://www.cleverism.com/strategy-implementation-process/
Brooks, C. (2013). Entrepreneurs Answer the Question: 'Why Is
Innovation Important'. Retrieved from
https://www.businessnewsdaily.com/5167-innovation.html
Morgan, J. (2015). The 5 types of organizational structures: Part
2, 'Flatter' organization. Retrieved from
organizations/#549f6e7a6dac
18
References

10.17226/21698.
Richards, D. (2019). How to Create a Realistic Business
Implementation Plan. Retrieved from
https://www.thebalancesmb.com/writing-a-business-plan-
implementation-plan-1200844
References
Richards-Gustafson, F. (2019, April 10). The Importance of
Business Implementation. Retrieved from
https://smallbusiness.chron.com/importance-business-
implementation-34571.html
Phoenix, AZ.
COMPANY NAMEDATE CONDUCTED6/2019
PROPOSED PRODUCT/INITIATIVE/SERVICECOMPLETED
BYTeam B
PREDICTED SALESYEAR 1YEAR 2YEAR 3YEAR 4TOTAL
FORECAST FOR FOUR YEARS2020202120222023
Hardware (Unit Sales)175,000 236,250
318,938 430,566 1,160,754
Price Per GenY Xploit Console ($499)87,325,000.00$
117,888,750.00$ 159,150,062.00$ 214,852,434.00$
579,216,246.00$
Software (One Year Subscription/Gaming Store)7,875,000.00$
10,631,250.00$ 14,352,210.00$ 19,375,470.00$
52,233,930.00$
TOTAL SALES95,200,000.00$ 128,520,000.00$
173,502,272.00$ 234,227,904.00$ 631,450,176.00$
Gaming Console Technology
GENYTEX Inc.
OVERHEAD COSTYEAR 1YEAR 2YEAR 3YEAR 4TOTAL

2020202120222023
Companies Payroll (5%)16,000,000.00$ 16,800,000.00$
17,640,000.00$ 18,522,000.00$ 68,962,000.00$
Material Cost (3%)10,000,000.00$ 10,300,000.00$
10,609,000.00$ 10,927,270.00$ 41,836,270.00$
Marking and Sales (3%)3,000,000.00$ 3,090,000.00$
3,182,700.00$ 3,278,181.00$ 12,550,881.00$
Other Investment Cost (4%):36,000,000.00$ 37,440,000.00$
38,937,600.00$ 40,495,104.00$ 152,872,704.00$
Utilities -$
Machinery, etc. -$
TOTAL OVERHEAD COSTS65,000,000.00$ 67,630,000.00$
70,369,300.00$ 73,222,555.00$ 276,221,855.00$
TOTAL NET PROFIT30,200,000.00$ 60,890,000.00$
103,132,972.00$ 161,005,349.00$ 355,228,321.00$

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Running head PHASE 2 1PH.docx