What you will learn in Kijiji's #dealertalk webinar series:
- The importance of Zero Moment of Truth
- The importance of salespeople in the new buyers process
- That the digital customer affects everyone in the dealership
- How to take effective photos which sell your product
- How to write unique descriptions
- Why to rethink your pricing
- How to stay sticky and lower your bounce rate
- The importance of speed when replying to email leads
- What to say and what not to say in email replies
- How to build a relationship through email
- How to set the appointment
For updates on future #dealertalk webinars please follow Ryan Thompson on Twitter
#dealertalkThen someone went andinvented the internet.Then someonewent and inventedthe Internet.YouArehereYouArehere
#dealertalkAnd thingswould neverbe the sameagain.
#dealertalkThe Internet changed the rulebookWhen consumers hear about a product today, their first reactionis: ‘Let me search online for it.’ And so, they go on a journey ofdiscovery about a product, a service, an issue, an opportunity.“Today you are not behind your competition. You are not behindthe technology. You are behind your customer.”– Rishar TobaccowalaChief Strategy & Innovation Officer VivaKi
#dealertalk This is happening now It is not on its way It is here and has been for quitesome time
#dealertalk Blockbuster Video had hundreds of stores across 17 countries With a net worth of nearly nine billion dollars. Blockbuster did not embrace a web-based business quicklyenough and was declared bankrupt in April 2011.
#dealertalk Netflix revenue rose 39% from 2010 to 2011, with acurrent net worth of 3.6 billion dollars.
#dealertalkStrathcom’s and my aim today is: To help buyers meet you by using real lead cultivationtechniques; Bringing qualified and genuine buyers to your desk, prepared,educated, And ready to buy.
#dealertalkWe will help you getbuyers from here…
#dealertalkYou get the idea… Frequently Asked Questions How many pictures should there be? What should the pictures be of? Should they be inside or outside? What camera should we use? Do I show any imperfections? Do I take pictures of the underneath? How many of the interior and how many exterior?
#dealertalkUse common sense If it has a boring interior don’t take pictures of it If it has an amazing exterior take loads of pictures of it Always show the tire tread, always show theodometer, take a picture of the sunroof, take a pictureof the transmission, this will stop you wasting time asit’s something often overlooked in the ‘specs’
#dealertalkUse common sense Close all doors when you’re taking pictures so thereare no warning lights or exclamation marks lit up. Make sure it has gas when pictures are taken of thedash, so that there are no orange lights or warninglights on. DON’T UPLOAD PICTURES OF ANY WARNINGLIGHTS
#dealertalkMore picture tips Make sure the car is clean Show selling points, just as you would in person If it has a Bose stereo take a picture of the Bose logo,if it has a Pontiac stock stereo do not do that. Take pictures of owners manuals, keys, remotestarters, spare rims and tires anything to make youlook better than ‘the next man’
#dealertalk• There are some extreme examples here• But attention to detail is key• Please ensure that you are doing the verybest that you can to ensure potentialcu$tomer$ see your inventory in the bestlight
#dealertalk 130,000 ads listed daily (2 new ads every second) Close to 1 billion page views per month and threetimes more car shoppers than AutoTrader
#dealertalkPrivate sellers only have one car to sellso spend time with their description.
#dealertalkPrivate sale description 2010 Volkswagen Passat Wagon Comfort line:We are selling our peppy, fun to drive, extremely comfortable 2010 VW Passat Wagon - 5 doors.The last of its kind. The new Passat does not come in a wagon body type and this only one iscurrently the only one available in western Canada. We are now a family of five and althoughwe made it work for the first year it is now getting quite squishy with 3 car seats and weneeded to move into a mini van which is the only reason we are selling the vehicle. It waspurchased in May of 2010 and has been mainly lady driven. Its a very roomy vehicle, tonnesof trunk space, leatherette interior, power sunroof, CD, hands-free Bluetooth, touch screenaudio, outdoor temp display, traction control, ABS, power windows, power locks, leatherwrapped steering wheel with audio controls, cruise control, heated seats and side mirrors, theVW Passat interior pant saver mats are included. The options this vehicle has is endless andmore info can be found here:We are quite firm on the price so no low ballers and serious inquiries only. Thanks.
#dealertalkAnd the description is… Everything about this Sharp LE735U series LED TV is big. From its 70" display sizeto the 240Hz refresh rate and Full HD 3D capability, its designed to delivernothing short of amazing every time you turn it on. And with built-in Wi-Fiand USB connectivity, youll be able to do more than simply watch TV. Sharps proprietary quad pixel technology adds a fourth colour, yellow, to thetraditional RGB pixel format, enabling many colours to be displayed for the firsttime. Featuring more colours than any other television, see never-before-seencolours like sparkling golds, Caribbean blues and sunflower yellows.The proprietary AQUOS Full Array LED system comprised of the X-Gen LCD paneland Ultra Brilliant LED enables an incredible dynamic contrast ratio of 8,000,000:1and picture quality that is second to none. 240Hz Fine Motion Enhanced virtuallyeliminates blur motor artifacts in fast-moving video.The LE735U series is fully featured, including the addition of Netflix streamingvideo, Cinema Now capability along with the industrys leading online supportsystem, AQUOS Advantage sm Live. With built-in Wi-Fi connection to AQUOS Netis easier than ever. Dual USB media players for portable video/music player arealso included for your convenience.
#dealertalkIFYOU WENT TO A RESTAURANTSome meatSome potatoesSomevegetablesCookedOn a plate
#dealertalkOr how about….• Blue Cheese Filet. Our filet mignon wrapped inapplewood smoked bacon and grilled to yourliking. Covered in a Bleu cheese crust, servedgolden brown and sprinkled with roasted garliccloves. Served with twice baked potatoes, seasonalsteamed vegetables drizzled in butter and crackedpepper.
#dealertalkAnd…….• Average time on site nearly five minutes• Bounce rate 16%• Turn their used vehicles nearly 100% everymonth
#dealertalkADVERTISE DIFFERENTLYDEPENDING ON THE TIME OFYEAR• 2009 Ford Escape.This local one owner SUV has been very wellmaintained here at our dealership and was reluctantly traded due tothe previous owners growing family. It equipped with comfortable,heated leather seats, a block heater, winter tires, all wheel drive andhas Ford’s award winning traction control system.This one has 3Mhood protection, winter floor mats and a two way remote starter forthose chilly mornings!.............• 2009 Ford Escape. This local one owner SUV has been verymaintained here at our dealership and was reluctantly traded dueto the previous owners growing family. It is equipped with apanoramic sunroof, air conditioned seats and rear ac control,huge cargo space for those weekend camping trips and is ratedfor the best highway gas mileage in it’s class………..
#dealertalkHave you ever read a book that wasentirely capital letters?
#dealertalkPicture the scene….~~GREAT!!!!!!! AWESOME*…….HOUSE!A KITCHEN AND BATHROOM………~~~~~~~AMAZINGVALUE~~~~~~~****GREAT TIME TO BUY****THREE BEDROOMS!!!! WITH LOTS OF ROOMFOR YOUR KIDS TO PLAY. CALL US ASAPFOR THE BEST RATES!!!!!!!!!!!!!!!!!!!!!!!*awesome is our opinion. You may not think it’s awesome
#dealertalkCapital letters?Why don’t we stop ‘doing our own thing’ and align ourprofessionalism with the rest of the English speakingworld?FULLY LOADED WITHTONS OFO PTIONS LIKE NAVIGATION,LEATHER, HEATED SEATS AND ALL POWER OPTIONS.ABSOLUTELY EMMACULATE AND EVEN COMES WITH 3MPROTECTION. UP TO 50 MPG. QUALITY INSPECTED INSIDEAND OUT. ACCIDENTS FREE. COMES WITH THE BALANCE OFFACTORY COMPREHENSIVE WARRANTY UP TO 100000 KM.