1. SMALL
COMPANY
Key advantage of working for a small company
BIG
COMPANY
vs
Key advantage of working for a big company
37%
52%
Believe it’s
ASSOCIATION WITH A BIG
BRAND NAME
20%
Believe it’s
LEARNING &
DEVELOPMENT
Believe it’s
WORK-LIFE
BALANCE
33%
Believe it’s
WELL DEFINED
WORK STRUCTURE
Are you actively involved in enhancing your employer brand?
75% YES
25% NO
Use
SOCIAL MEDIA
27%
20%
Use websites
where employees
RATE THEIR
ORGANISATION
Use internal
employees
TO SPREAD
THE WORD
27% NO
Best way to enhance your employer brand
30%
31%
73% YES
Use internal
employees
TO SPREAD
Organising
THE WORD CONFERENCES &
SEMINARS
20%
32%
Use
SOCIAL MEDIA
On expansion, which level of professionals would you add to your workforce?
31%
JUNIOR LEVEL/
FRESHERS
54%
45%
15%
JUNIOR LEVEL/
FRESHERS
35%
SENIOR
MANAGEMENT
PROFESSIONALS
MID-MANAGEMENT
EMPLOYEES
Key limitations of working for a small company
Key limitations of working for a big company
43%
22%
38%
Unpredictable
FUTURE OF
SMALLER FIRMS
Lack of
EMPLOYER
BRAND
VALUE
18%
Lesser
BENEFIT
PACKAGES
20%
SENIOR
MANAGEMENT
MID-MANAGEMENT
PROFESSIONALS
EMPLOYEES
17%
Bureaucratic
AND COMPLICATED
MODE OF
OPERATIONS
Lacks in
WORK-LIFE
BALANCE
30%
Difficulty
TO MAKE YOUR
MARK