Open Coffee AthensGeorge Giannakeas@gioris - george@warp.lyMay 31 2013
Research and experimentation
Research and experimentation
Team
Problem	Mobile Marketing Is Underperforming “Traditional” mobileadvertising like banner-ads is failing, real-performance i...
The Evolution of Brands Mobile Strategies
Mobile Ad Spending 	2011 	$1.45 billion	2012 	$2.61 billion	2016$10.83billion
Percentage of ad $ spend on mobile
What is Warply?	A cloud based marketing toolbox, thatenables brands, developers and publishersto directly send interactive...
Create, Segment and SendCampaignsGeodataPreferences and Behavioral DataDemographics Usage DataSocial DataPush Notification ...
Segmentation	Facebook DemographicsAPI CallsBehavioral Targeting Custom TaggingGeolocation/ Geofencing
1.Sweepstakes	 2.Coupon	 3.Video	 4.Feedback	5.Game		6.Social 	Currency 	7.App 	Download	8.Premium	Content
CAMPAIGN FEATURESCross Apps	Use Warply just as you would use a typicalad server. Features like, unique customers,impressio...
CAMPAIGN FEATURESMarketplace	Use Warply just as you would use a typicalad server. Features like, unique customers,impressi...
Raising Money
Startup Summit	Just	  the	  	  Start	  
International expansion
If you make it there	Greece	  
context based messages	Go AheadCommunicate with your clients in their context!visit us: http://warp.ly	like us: https://fa...
Open Coffee Athens
Open Coffee Athens
Open Coffee Athens
Open Coffee Athens
Open Coffee Athens
Open Coffee Athens
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Open Coffee Athens

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Open Coffee Athens

  1. 1. Open Coffee AthensGeorge Giannakeas@gioris - george@warp.lyMay 31 2013
  2. 2. Research and experimentation
  3. 3. Research and experimentation
  4. 4. Team
  5. 5. Problem Mobile Marketing Is Underperforming “Traditional” mobileadvertising like banner-ads is failing, real-performance is very poor. Mobile Banner AdsSimply don’t workThey never did!
  6. 6. The Evolution of Brands Mobile Strategies
  7. 7. Mobile Ad Spending 2011 $1.45 billion 2012 $2.61 billion 2016$10.83billion
  8. 8. Percentage of ad $ spend on mobile
  9. 9. What is Warply? A cloud based marketing toolbox, thatenables brands, developers and publishersto directly send interactive mobilemarketing campaigns to their customerbase via push notificationsSail with American
  10. 10. Create, Segment and SendCampaignsGeodataPreferences and Behavioral DataDemographics Usage DataSocial DataPush Notification wakesup App and DisplaysHTML5 Campaign1 2 3 User performs desiredaction with a “1-Clickfunctionality”1 ClickActions(Call, SMS, Mail)DirectPaymentsVoting RichContentHow it works?
  11. 11. Segmentation Facebook DemographicsAPI CallsBehavioral Targeting Custom TaggingGeolocation/ Geofencing
  12. 12. 1.Sweepstakes 2.Coupon 3.Video 4.Feedback 5.Game 6.Social Currency 7.App Download 8.Premium Content
  13. 13. CAMPAIGN FEATURESCross Apps Use Warply just as you would use a typicalad server. Features like, unique customers,impressions over multiple apps, weightedmessage delivery are some of our out-of-the-box features. Define Specific Weights on Apps MaximizeTarget Audience Avoid Multiple Message Delivery Unified Customer Unique ID
  14. 14. CAMPAIGN FEATURESMarketplace Use Warply just as you would use a typicalad server. Features like, unique customers,impressions over multiple apps, weightedmessage delivery are some of our out-of-the-box features. Choose Between Multiple Apps RealTime Bidding Acquire Inventory Message Delivery Based on Rules
  15. 15. Raising Money
  16. 16. Startup Summit Just  the    Start  
  17. 17. International expansion
  18. 18. If you make it there Greece  
  19. 19. context based messages Go AheadCommunicate with your clients in their context!visit us: http://warp.ly like us: https://facebook.com/warply mail us: info@warp.ly

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