One of the first greek social media marketing case studies for stylewatch.gr by Mindworks presented at interactive marketing conference 2009 (#imc09)
http://mindworks.gr
2. "COMMUNITIES ALREADY
EXIST. INSTEAD, THINK
ABOUT HOW YOU CAN
HELP THAT COMMUNITY DO
WHAT IT WANTS TO DO."
Mark Zuckerberg, Founder and CEO of Facebook
26. INGREDIENTS:
FACEBOOK GROUP PERSONAL STYLE-ICON
A BANNER FEATURING CARRIE BRANCHO
A PAIR OF MANOLO BLAHNIK HIGH HEELS
MEDIA BUDGET 100 EURO IN FACEBOOK ADS
C
O
N
C
EP
T