AEGEAN AIRLINES OR how do you get 70.000 likes in 120 days.
Σίγουρα όχι εύκολα...
Αντώνης.Head of Online PR.Mindworks.
Aegean airlines.Strenghts+ The leading greek airline+ A premium services BrandThreats- Recession- Addiction of users to of...
Recession: Back to 2009
Aegean on
December 2010:‣ 12.060 Likes‣Low engagement rate‣Low frequency on Content update‣No content Strategy‣Lack of Branding
OUR VISION:DO WHAT AEGEAN DID BACK IN 2003, WHEN USERS        HARDLY KNOWN WHAT E-TICKET MEANS:                   INNOVATE...
What we did12/2010
What we did    We made a thorough audit on what is being said*   about Aegean, and delivered a Baseline report,    standin...
What we did*   We made a thorough audit on what is being said    about Aegean, and delivered a Baseline report,    standin...
What we did*   We made a thorough audit on what is being said    about Aegean, and delivered a Baseline report,    standin...
What we did*   We made a thorough audit on what is being said    about Aegean, and delivered a Baseline report,    standin...
Πετάξτε τώρα για κάθε λόγο ανεξαιρέτως!   13/1212/2010
Results          + 300% IN 30 DAYS             12.000 TO 49.000 LIKES          24/0112/2010
Results    MORE THAN 8.000 COMMENTS/LIKES IN 30 DAYS          24/0112/2010
Results          59.000 TOTAL VOTES          24/0112/2010
What we did          approaching 50K likes it was about time to say thanks.                       04/0312/2010
Results          17.000 BRAND AMBASSADORS                 IN A WEEK.                 10/0312/2010
Results           + 7.000 NEW FANS               IN A WEEK.             10/0312/2010
What we did           First, we launched a game to          revive the Page, then we said a           “thank you”, what wa...
What we did           It was about time, give some           value back to the community,          embedding social media ...
What we did           WHY NOT LETTING USERS          CHOOSE AEGEANʼS OFFERS?                   29/0312/2010
What we did               29/0312/2010
Results          + 23.000 NEW FANS           57K to 80K in 10 Days                       08/0412/2010
Results    MORE THAN 4.500 COMMENTS/LIKES              in 10 Days                     08/0412/2010
Results    MORE THAN 3000 COMMENTS FOR EACH OFFER.                         08/0412/2010
Results  THE MOST IMPORTANT:  THOUSANDS OF USERS CHOSE AN OFFER.                        08/0412/2010
What we did:             Enough with Apps.            What about content                        content?            Conten...
What we did:      Photos, Photos, Photos
What we did:
Whatʼs next?       Weʼre up to something.    But we ll keep our mouth shut          until the launch.
Whatʼs next?       Weʼre up to something.    But we ll keep our mouth shut          until the launch.   1. Optimize conten...
THANK YOU AEGEAN!
THANK YOU!
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
Case Study: Aegean airlines on facebook by Mindworks
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Case Study: Aegean airlines on facebook by Mindworks

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Antonis Koutsoukos Presented @ Opentourism the case study of Mindworks for Aegean airlines on facebook. Enjoy!

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Case Study: Aegean airlines on facebook by Mindworks

  1. 1. AEGEAN AIRLINES OR how do you get 70.000 likes in 120 days.
  2. 2. Σίγουρα όχι εύκολα...
  3. 3. Αντώνης.Head of Online PR.Mindworks.
  4. 4. Aegean airlines.Strenghts+ The leading greek airline+ A premium services BrandThreats- Recession- Addiction of users to offers
  5. 5. Recession: Back to 2009
  6. 6. Aegean on
  7. 7. December 2010:‣ 12.060 Likes‣Low engagement rate‣Low frequency on Content update‣No content Strategy‣Lack of Branding
  8. 8. OUR VISION:DO WHAT AEGEAN DID BACK IN 2003, WHEN USERS HARDLY KNOWN WHAT E-TICKET MEANS: INNOVATE IN 2011 While being able to face the recessionʼs challenges with a new strategy.
  9. 9. What we did12/2010
  10. 10. What we did We made a thorough audit on what is being said* about Aegean, and delivered a Baseline report, standing on mentions with the use of monitoring tools.12/2010
  11. 11. What we did* We made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools.* We rolled out a new content strategy for social media12/2010
  12. 12. What we did* We made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools.* We rolled out a new content strategy for social media* We rolled out a new communication plan for social media.12/2010
  13. 13. What we did* We made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools.* We rolled out a new content strategy for social media* We rolled out a new communication plan for social media.* We refubrished Aegeanʼs Facebook Page, reflecting the brandʼs values.12/2010
  14. 14. Πετάξτε τώρα για κάθε λόγο ανεξαιρέτως! 13/1212/2010
  15. 15. Results + 300% IN 30 DAYS 12.000 TO 49.000 LIKES 24/0112/2010
  16. 16. Results MORE THAN 8.000 COMMENTS/LIKES IN 30 DAYS 24/0112/2010
  17. 17. Results 59.000 TOTAL VOTES 24/0112/2010
  18. 18. What we did approaching 50K likes it was about time to say thanks. 04/0312/2010
  19. 19. Results 17.000 BRAND AMBASSADORS IN A WEEK. 10/0312/2010
  20. 20. Results + 7.000 NEW FANS IN A WEEK. 10/0312/2010
  21. 21. What we did First, we launched a game to revive the Page, then we said a “thank you”, what was next? 29/0312/2010
  22. 22. What we did It was about time, give some value back to the community, embedding social media in our core communication vehicle: OFFERS 29/0312/2010
  23. 23. What we did WHY NOT LETTING USERS CHOOSE AEGEANʼS OFFERS? 29/0312/2010
  24. 24. What we did 29/0312/2010
  25. 25. Results + 23.000 NEW FANS 57K to 80K in 10 Days 08/0412/2010
  26. 26. Results MORE THAN 4.500 COMMENTS/LIKES in 10 Days 08/0412/2010
  27. 27. Results MORE THAN 3000 COMMENTS FOR EACH OFFER. 08/0412/2010
  28. 28. Results THE MOST IMPORTANT: THOUSANDS OF USERS CHOSE AN OFFER. 08/0412/2010
  29. 29. What we did: Enough with Apps. What about content content? Content is what keeps a Brand Alive. Destinations Brand Offers + User Generated Content
  30. 30. What we did: Photos, Photos, Photos
  31. 31. What we did:
  32. 32. Whatʼs next? Weʼre up to something. But we ll keep our mouth shut until the launch.
  33. 33. Whatʼs next? Weʼre up to something. But we ll keep our mouth shut until the launch. 1. Optimize content 2. Even better customer service 3. Keep the conversation going on 4. Roll out innovation.
  34. 34. THANK YOU AEGEAN!
  35. 35. THANK YOU!

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