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Instagram Stories, Hashtags, Engagement - What Businesses Need

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According to a recent article, "brands can generate over 4x more interactions on Instagram compared to Facebook”.

In this workshop we'll discuss Instagram Stories, where we have 24 hours to provide a glimpse behind the scenes for our audiences about our products/services. In addition, let’s finally get rid of the mystery behind Instagram hashtags and we’ll show you how to optimize it to increase your visibility with local audiences. Finally, once you start gaining new followers, how do you keep me them engaged? We’ll be showing you tips to possibly increase engagement. In this one hour workshop, we’ll discuss case studies to show you how to optimize your current strategy.

Published in: Marketing
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Instagram Stories, Hashtags, Engagement - What Businesses Need

  1. 1. Instagram Stories, Hashtags, Engagement M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
  2. 2. @ValentinaEG http://beyond-engagement.com
  3. 3. What we’ll cover… Instagram Stories Hashtags Engagement Ideas Bonus: Analytics @ValentinaEG http://beyond-engagement.com
  4. 4. Before Getting Started…  Click the airplane icon! (top right) @ValentinaEG http://beyond-engagement.com Photo: Pexels
  5. 5. Type Live Normal Boomerang Focus Rewind Hands-Free Super Zoom @ValentinaEG http://beyond-engagement.com
  6. 6. What to Post? Thought Leadership Product Features Product Launches User-Generated Content (73%) @ValentinaEG http://beyond-engagement.com Source: 23 Ideas for Marketers Wondering What to Post on Instagram [Infographic] https://www.marketingprofs.com/chirp/2018/33701/23-ideas-for-marketers-wondering-what-to-post- on-instagram-infographic Photo: Pexels
  7. 7. Offers & Promos Link to Blog (FYI - 10K needed or using Power Editor) Cause Related Marketing Holidays Events @ValentinaEG http://beyond-engagement.com Photo: Pexels
  8. 8. #’s Quotes Employees Stats  Numbers @ValentinaEG http://beyond-engagement.com Photo: Pexels
  9. 9. @ValentinaEG http://beyond-engagement.com Photo: Pexels
  10. 10. @ValentinaEG http://beyond-engagement.com
  11. 11. @ValentinaEG http://beyond-engagement.com
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  22. 22. @ValentinaEG http://beyond-engagement.com CLEEP Photo: Pexels
  23. 23. @ValentinaEG http://beyond-engagement.com
  24. 24. @ValentinaEG http://beyond-engagement.com Have a physical location or store?
  25. 25. @ValentinaEG http://beyond-engagement.com
  26. 26. Engagement: @ValentinaEG http://beyond-engagement.com Photo: Pexels
  27. 27. Watch Others Click on the Heart Swipe Right… Watch what the people you follow like to engage with @ValentinaEG http://beyond-engagement.com Photo: Pexels
  28. 28. Follow Hashtags @ValentinaEG http://beyond-engagement.com
  29. 29. @ValentinaEG http://beyond-engagement.com
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  37. 37. @ValentinaEG http://beyond-engagement.com
  38. 38. Apps I Can’t Live Without “Repost” to Share what others have said “WordSwag” – to post updates with Text! “Ripl” to create video Hootsuite for Desktop: Scheduling onto all platforms, limited with free version @ValentinaEG http://beyond-engagement.com
  39. 39. @ValentinaEG http://beyond-engagement.com Questions?
  40. 40. Advertising Policies!!! Be Sure to Read these Policies from Facebook before getting started: https://www.facebook.com/policies/ ads @ValentinaEG http://beyond-engagement.com
  41. 41. Join Me on Social Media! Facebook.com/BeyondEngagement  Twitter: @EquineValentina  www.linkedin.com/in/equinevalentina  Instagram: @valentinaeg @ValentinaEG http://beyond-engagement.com
  42. 42. Reach me privately beyond-engagement.com valentina@beyond- engagement.com 855-880-5082 @ValentinaEG http://beyond-engagement.com

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