Music video treatment

1. Music Video
Prospectus
Gilberto Pena
Luis Marciaga

2. Table of Contents
Pg. 3 TREATMENT
Pg. 4 Treatment
Pg. 5-12 Concept Line
DIFFERENTIATING FACTOR
Pg. 14 Differentiating Factor
TALENT
Pg. 16-
MARKETING
Infographic
LOGISTICS
Production Schedule
Team Members
REFERENCES
Pg. 26

3. Treatment

4. Notch
“Off of Life, I Get High”
Treatment by Luis Marciaga / Gilberto Pena

5. Using the recurring theme
of smoke,
the video will be a giant metaphor
showing off the high that comes from
living life by showing a series of stories
that occur around the artist as he
performs on a stage.

6. We open backstage
with Notch climbing up the stairs, grabbing a
microphone on his way. As he walks onstage, he
takes an exaggeratedly big breath, preparing
himself for the moment. He brings the mic to his
lips, and upon singing, unleashes a cloud of smoke
from his mouth, covering the scene.

7. As Notch continues his
performance,
the smoke clears out unveiling two silhouetted
children playing gleefully to the right of Notch. As
he sings the line “[s]o high that I can kiss the sky,”
the children embrace. After this scene plays out
and Notch begins the line “but you can tell by the
look in my eyes”, the camera zooms into his eyes.
This entire section is repeated for the second half
of the chorus.

8. Upon starting the first verse,
the smoke rolls off the stage revealing a group of
people smoking, offering Notch to join in. Notch
refuses in an exaggerated manner and begins the line,
“I only get high off of life”, re-summoning a smoke that
blankets the stage once more.

9. Starting the second chorus,
the smoke once more pulls away slightly, now exposing
a silhouetted teenage pair to Notch’s right, who kiss
when the line “So high that I can kiss the sky” is sung.
Again, we zoom into Notch’s eyes to meet the line, “but
you can tell by the look in my eyes” and again enter a
loop of the scenes for the rest of the chorus.

10. Next, we transition from Notch’s
eyes to those of a young child
who has taken Notch’s place on stage, matching the line, “I
look at the world through the eyes of a child”. As he sings the
line “to wake up every morning”, we zoom away from the
child, who is pointing Notch to a bright light simulating the
sun. Notch begins singing “even when the rain drops from
the sky, I don’t feel low because I know it gives life”, and at
this moment, a scene of children playing in the rain takes
over the screen. As he reaches the last two lines of the verse,
we transition to Notch singing the line “it’s a drug that cannot
be prescribed”, and the smoke once more takes over.

11. As the third chorus hits,
part of the smoke clears out again, this time revealing a
beautiful woman silhouetted in clouds. We cut to Notch
staring at her while we zoom into his eyes. Notch
approaches her and they meet in a kiss, the camera
focusing in on the contact. With Notch leaving the
embrace, the song continues and the smoke returns.

12. At the start of the fourth
chorus,
Notch is no longer singing, but instead interacting
with the previous child and woman, all silhouetted in
the sky. Showing them as a family together, the
camera zooms in once more as the chorus comes to
a close and, when he starts singing, the smoke
returns again.

13. In the Final Scene
Notch is reaching into the smoke and pulling out the
previous group of smokers, who now realize that
Notch’s high is much more enjoyable than anything
that can be prescribed because, as he begins to sing,
they all join in and are all enveloped in the smoke
together.

14. Differentiating Factor
Our episodic narration is what sets
us apart, giving us the ability to
keep the ever-shortening attention
spans of today’s population. This
segmented nature will allow the
entire story to be retained by the
viewers, re-engaging them with
every transition.

15. Talent

16. Notch
main talent, singer
Notch is the main talent and driving force of the video. The entire
production is made off of his song, “Off of Life, I get High”, and his
place in the video reflects that significance.
This video will appeal to his older audience by having him singing
center stage, a much more traditional set-up. The use of episodic
storytelling within the music video will cater to the younger side,
similar to the effect of Instagram’s story mode. The video’s aesthetic
and mood will also reflect the more relevant and popular videos
produced recently.

17. Isaac Halasima
Director
Isaac Halasima is the best director for the job, having directed
the music video for Imagine Dragons’ song, “Demons”, done
with very similar visual storytelling and stage effects.

18. Noah James Shehib “40"
Producer
40 is our choice producer because of his proven knowledge of
what it takes to make a successful video for today’s culture.
His work with Drake shows his abilities and why he would be a
huge asset to this production.

19. Grace Byers
Actress
Grace Byers is the actress we would love to have play Notch’s wife in
the video. This is based on her being a known name in today’s
entertainment industry, playing significant roles in popular shows.
She has proven her acting capabilities and her Caribbean
background throws an homage to Notch’s heritage as well.

20. Marketing

22. Logistics

23. Production Schedule
• Insert the GANTT chart
production schedule you created
7
1
4
3
7
5
7
1
1
3
1
1
1
14
7
5
5
3
3
3
12/3/19 12/5/19 12/7/19 12/9/19 12/11/19 12/13/19 12/15/19 12/17/19 12/19/19 12/21/19 12/23/19 12/25/19 12/27/19 12/29/19 12/31/19 1/2/20 1/4/20
Produce Final Script
Budgeting
Scout locations
Hire staff and crew
Submit Permits
Set Design
Casting
Meet with department heads
Director talk trough script withactors (rehearse)
Prepare paperwork (copyright to use in picture)
Line up special requirements on set
Decorate sets
Shooting/Recording
Editing
Sound Synch
Adding titles andgraphics
Color and exposure correction
Adding special effects
Rough Cut
Final Delivery
Production Scheduele
Start Date Adjusted Length

24. Team Members
Name E-mail Phone Number Duties
Gilberto Peña (Team
Captain)
gparazpalaciospena@stu
dent.fullsail.edu
52-477-729-3728 Marketing
Luis Marciaga lemarciaga@student.fulls
ail.edu
407-288-4657 Logistics

25. References

26. Galkina, M., & Galkina, M. (2017, August 22). Instagram vs. Snapchat: Which Platform Is Better For
Storytelling? Retrieved December 14, 2019, from https://www.morriscreative.com/instagram-vs-
snapchat-platform-better-storytelling/.
Richter, F. (2014, September 25). Infographic: The Larger the Screen the Longer the Content?
Retrieved December 14, 2019, from https://www.statista.com/chart/2758/online-video-
consumption-by-device-size/.
n.d, N. (n.d.) Retrieved from http://www.notchonline.com/assets/uploads/mem-template-
about.jpg (image)
n.d, n.d. (2019, October 9). Instagram and Twitter Engagement. Retrieved December 14, 2019, from
https://www.listenfirstmedia.com/blog-what-you-need-to-know-about-instagram-and-twitter-
engagement-for-tv-pages/.
n.d, n.d. (n.d.) Retrieved from http://www.gstatic.com/tv/thumb/persons/
423307/423307_v9_ba.jpg (image)
n.d, n.d. (n.d.) Retrieved fromhttps://m.media-amazon.com/images/M/
MV5BODkyMDQ0Mzk3MF5BMl5BanBnXkFtZTgwMzY0MjQzNDE@._V1_.jpg (image)
Clement, J. (2019, July 17). Youtube average video length by category 2018. Retrieved December
14, 2019, from https://www.statista.com/statistics/1026923/youtube-video-category-average-
length/.
Best Length for a YouTube Video. Jafri, S. (2017, March 5). Retrieved from https://
www.youtube.com/watch?v=M3x3gZCYdtA
YouTube, C. (2018, September 18). Retrieved from https://www.youtube.com/watch?
v=uB-1j2ZOjlw