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Digital marketingcalendar
- 1. Rolex Editorial Calendar Gilberto Pena 03/20 Principles of Digital Marketing MAR3111 Full Sail University EX ## 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 ## ## ## Facebook Twitter LinkedIn Pinterest Reddit Blog Instagram SnapChat YouTube Tumblr O Other Podcast C =Campaign W =Week D =Day Cust =Customer Prd =Product Srv =Service M =Male F =Female y/o =years old All Social Channels Testimonials: Feature customers using our products or talking about our company culture. 34-49, F, Senior IT Managers w/ Purchasing responsibility Crown for every achievement: Feature customers talking about the role of Rolex in their achievements. Visuals: Post impressive visuals to highlight the asthetics and quality of every watch. Greatest Rolex Wearers: Features images of 10 influential people in 10 days that besides fame and success they have worn a Rolex. No Rolex no Cinema: Highlight Rolex iconic onscreen moments. Heritage & History: Highlight how Rolexe's have been worn by the most influential icons in the world. 30-59, Business professionals and Senior managers, annual income $250k + (US) 25-40, users that follow Rolex on social media world wide Demos represented on C1 and C2 Baby Boomers, 55-75, Retired business owners, annual income of $250k + Demos represented on C1 and C2 Legend Highlight influential people wearing Rolex Highlight influential people wearing Rolex Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos One Daily Post Two Daily Tweets One Daily Post Two Daily Tweets Weekly engagementHighlight influential people wearing Rolex Highlight influential people wearing Rolex Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets One Daily Post Two Daily Tweets One Daily Post Two Daily Tweets One Daily Post Highlight influential people wearing RolexHighlight influential people wearing Rolex Weekly engagementHighlight influential people wearing Rolex One Daily Post Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets One Daily Post Two Daily Tweets One Daily Post Two Daily Tweets One Daily Post Two Daily Tweets Weekly engagementHighlight influential people wearing Rolex Highlight influential people wearing Rolex Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets Weekly customer videos Two Daily Tweets One Daily Post Two Daily Tweets One Daily Post Two Daily Tweets One Daily Post C2: Reply to 5 mentions software. Two Daily Tweets Weekly customer videos employees using our Weekly customer videosHighlight influential people wearing Rolex Highlight influential people wearing Rolex One Daily Post Two Daily Tweets Weekly engagement Two Daily Tweets Weekly customer videos Campaigns C1 C2 C3 C4 C5 Saturday C1: Testimonials Post video of Google Wednesday Thursday One Daily Post Two Daily Tweets Campaign Name and Brief Description. Demographic Target(s)Campaign One Daily post Two Daily Tweets Sunday Monday Tuesday February 2021 Editorial Calendar Friday Example 1