Be the first to like this
Gartner’s Hype Cycle is a tool which gives insights on the state of technologies trends based on their curve. By understanding the current status and what phases it surpasses, companies could understand what’s out there awaiting them. Because the converging TV industry involves so fast, Social TV’s Hype Cycle will transform fast.
One aspect of finding out where Social TV is standing, is finding out about the attention it gets from the press and overall traffic. It’s not a full investigation, but press creates expectations based upon input from the industry.