More Related Content Similar to The MAD Program : Creating an Ecosystem for Mobile Application Developers (20) The MAD Program : Creating an Ecosystem for Mobile Application Developers1. C re at i n g a n E c o s ys t e m
Fo r M o b i l e A p p l i c at i o n D eve l o p e rs
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
2. OpportuniAes
in
Mobile
Apps
The
number
of
mobile
/
wireless
applicaAons
that
will
be
downloaded
to
smart
phones
by
2014
Data:
Frost
&
Sullivan
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
3. OpportuniAes
in
Mobile
Apps
Size
of
SoNware
ApplicaAons
market
• SoNware
applicaAons
market
is
a
USD
380
billion
global
industry
and
fastest
growing
at
10%
on
a
compound
annual
basis.
–
Digital
Planet
2008,
WITSA,
May
2008
• SoNware
applicaAons
has
only
just
began
on
the
mobile
device.
And
demand
is
HUGE.
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
4. OpportuniAes
in
Mobile
Apps
Size
of
SoNware
ApplicaAons
market
• Case
in
point:
In
Sept
2008,
Apple’s
App
Store
had
3,000
apps
with
100,000,000
downloads.
The
App
Store
was
open
just
60
days
earlier
in
July
2008
and
available
in
62
countries.
–
Apple
Inc.,
Sept
2008
• Apple
App
Store
generated
USD
30
million
in
revenues
in
first
30
days
of
opening.
• Dec
2008,
5
months
old,
Apple
App
Store
has
10,000
apps
&
300,000,000
downloads
with
forecast
USD
180
million
in
revenues.
• On
23
April
2009
( just
9
months),
Apple
App
Store
did
1
BILLION
downloads!
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
5. Mobile
devices
are
the
new
compuAng
plaform
The
mobile
device
is
the
“new”
mul6media
computer
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
6. Mobile
devices
are
the
new
compuAng
plaform
The
mobile
device
will
replace
the
PC
as
the
primary
compu6ng
pla<orm.
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
7. Mobile
devices
are
the
new
compuAng
plaform
“…the smartphone is becoming an extension
of the person, and how they do everything.”
- Google, Senior VP of Local, Jeff Huber
Google is seeing 350,000 Android
devices being activated a day.
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
8. What
is
the
MAD
Program
Ecosystem
and
Pla/orm
to
Iden2fy,
Inspire
&
Innovate
ApplicaAon
Developers
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
9. Who
is
MAD
program
for
?
• Young
working
adults
especially
soNware
engineers
– Working
/
freelancing
programmers
– Companies
involved
in
soNware
applicaAons
• College
/
University
students
(18
–
23
years
old)
– Groom
ideas
that
could
form
the
next
BIG
thing
– Capacity
building
for
soNware
developers
– Nurture
next
generaAon/breed
of
entrepreneurs
• School
students
(13
–
18
years
old)
– InsAll
interest
in
soNware
development
&
engineering
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
10. The
MAD
Program
Ecosystem
Commercialise
(Mobile
MAD
Fund
App
• Micro
Funding
Depot
• Revolving
Fund
.com)
MAD
Lab
• Tech
Angels
• Coaching
• VC
• Great
people
• Grants
MAD
Camps
• Data
Centre
• How
to
design
&
• Broadband
Internet
develop
mobile
• Design
&
apps?
Development
• Idea
GeneraAon
Resources
Workshop
• Audio
/
Music
Lab
MAD
• Video
Lab
• Training
&
CompeAAon
EducaAon
• AnimaAon
Lab
• Schools
• Business
• Coding
Lab
• College/Unis
modeling
&
• TesAng
Lab
• Working
MoneAzaAon
adults
• Market
feasibility
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
11. Junior
Championship
Organised by: Official Online Media: Endorsed by: Official Radio Station: Supported by:
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
12. U
Championship
Organised by: Official Online Media: Endorsed by: Official Radio Station: Supported by:
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
13. The
MAD
Championship
• Submission
is
done
online
• Can
be
individual
or
group
(up
to
3
people)
• 1st
Stage
Submission:
Give
a
brief
descripAon
(wrimen
and/or
drawn)
of
the
ApplicaAon
• ParAcipants
can
also
submit
photos,
video;
etc
explaining
their
applicaAon
• Select
category/themes
relevant
to
the
applicaAon
• 2nd
Stage
Submission:
Specify
the
device
(make
&
model)
and
its
exact
specificaAon
to
run
the
app
• Upload
all
required
files
to
install
the
App
on
the
specified
device
• Completed
app
must
be
able
to
run
on
the
specified
device
• Championship
is
open
for
60
days
• Judging
next
30
days
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
14. The
MAD
Championship
Contest
enAAes
based
on
the
following
criteria:
• Quality
/
Func2onality:
the
applicaAon
or
service
must
be
fully
funcAonal
and
run
successfully
on
a
mobile
device.
• Usability
/
Crea2vity:
the
applicaAon
demonstrates
superior
user
experience
(UI,
graphics,
etc.)
e.g.
by
leveraging
the
latest
technologies.
• Uniqueness:
novelty
value
and
innovaAveness:
display
creaAvity
in
applicaAons,
use
established
technology
in
a
unique
way,
leverage
the
latest
technologies,
etc.
• Commercial
viability
/
Market
poten2al:
ability
to
fulfill
users'
needs,
customer
adopAon.
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
15. MAD
Camps
Technical
• How
to
design
&
develop
mobile
apps?
– Apple
iOS,
Google
Android,
Windows
WP7
• How
to
design
&
develop
mobile
games?
• How
to
design
&
develop
Enterprise
Apps?
• Adding
Audio
&
Scoring
Music
for
Apps
• Video
:
Lights,
Camera,
App
• AnimaAon
and
Apps
• Secure
Code
your
apps
• Coding
for
everybody
using
App
Inventor
• TesAng
apps
• Gerng
apps
ready
for
the
marketplace
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
16. MAD
Camps
Non
Technical
• The
9i
of
becoming
MAD
• Idea
GeneraAon
Workshop
• Business
modeling
&
MoneAzaAon
• Market
feasibility
• How
to
market
&
sell
Apps
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
17. MAD
Fund
• Available
in
3-‐phases
– RM30k
–
1st
phase
(RM6k
x
5
months
with
3
months
development
window)
– RM100k
–
2nd
phase
(RM10k
x
10
months
with
6
months
development
window)
– RM300k
–
3rd
phase
(RM30k
x
10
months
with
6
months
development
window)
• Once
grant
from
1st
phase
is
repaid,
then
recipient
graduates
and
has
access
to
apply
for
2nd
phase
of
the
grant
to
further
develop
the
mobile
applicaAon/content.
Same
applies
to
the
next
phase
of
the
grant.
• Grant
can
be
repaid
within
1
year.
• Proceeds
for
the
repayment
can
be
gained
from
sale
of
applicaAon/
content,
licensing
rights,
outright
sale
of
the
IPR,
;
etc
• Recipients
are
expected
to
be
tenants
of
MAD
Lab
&
MobileAppDepot
and
uAlise
the
faciliAes
available
including
data
centre,
high
speed
broadband
network,
design
&
development
resources,
tesAng
lab,
business
advisory
services,
mentoring,
training,
online
app
marketplace;
etc.
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
18. The
MAD
Program
Benefits
• This
model
provides
ability
to
test
hundreds
of
ideas
and
approaches
quickly
and
at
low
cost.
Failures
will
be
weeded
out
within
1st
Phase.
• It
also
benefits
&
enlarges
the
overall
industry
as
competent
external
/
extended
design
&
development
teams
can
also
get
assignments.
• Create
knowledge
worker,
high-‐income,
high
valued
jobs.
Brain
gain.
• Naturally
amract
the
best
talents
into
MAD
Lab.
• Grow
the
pool
of
good
ideas
and
quickly
turn
these
ideas
into
reality.
• Quickly
IdenAfy
&
Accumulate
mobile
content/applicaAons
with
commercial
value.
• Cherry
pick
people
and
mobile
content/apps
for
investment
opportuniAes.
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
19. The
MAD
Program
Ecosystem
Commercialise
(Mobile
MAD
Fund
App
• Micro
Funding
Depot
• Revolving
Fund
.com)
MAD
Lab
• Tech
Angels
• Coaching
• VC
• Great
people
• Grants
MAD
Camps
• Data
Centre
• How
to
design
&
• Broadband
Internet
develop
mobile
• Design
&
apps?
Development
• Idea
GeneraAon
Resources
Workshop
• Audio
/
Music
Lab
MAD
• Video
Lab
• Training
&
CompeAAon
EducaAon
• AnimaAon
Lab
• Schools
• Business
• Coding
Lab
• College/Unis
modeling
&
• TesAng
Lab
• Working
MoneAzaAon
adults
• Market
feasibility
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
20. The
MAD
Program’s
Revenue
Stream
• Revenue
share
from
sale
of
applicaAon/content
• Licensing
rights
and/or
outright
sale
of
the
IPR
• Rental
or
Pay-‐per-‐Use
of
Labs
(audio/music,
video,
animaAon,
coding,
tesAng)
• Training
&
EducaAon
(external
developer
community,
corporate
clients,
public)
• Sponsorships
(mobile
operators,
device
manufacturers,
tech
partners,
corporate
clients)
• Projects
(SMEs,
Corporate
clients,
Government,
Overseas
assignments)
• Cherry
pick
people
and
mobile
content/apps
for
investment
opportuniAes
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.
21. For
further
details
contact:
Gerard
K
M
Lim
+60.12.218.2300
gerard@MobileAppDepot.com
MobileAppDepot.com
Sdn
Bhd
No.
61-‐9,
Jalan
SS2/75,
Wisma
GENME,
47300
Petaling
Jaya,
Selangor
Darul
Ehsan,
Malaysia
©
2008-‐2011
MobileAppDepot.com
Sdn
Bhd.
All
rights
reserved.
All
ideas
&
materials
presented
in
this
document
are
the
intellectual
properAes
of
MobileAppDepot.com
Sdn.
Bhd.
Unauthorised
use
and/or
reproducAon
of
part
or
parts
of
this
document,
either
electronic
or
otherwise,
is
strictly
prohibited.