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Student banking internship project


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This powerpoint demonstrates a successful internship for Commerce Bank in Kansas City, Missouri. This gives an overall synopsis of the marketing internship. Enjoy!

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Student banking internship project

  1. 1. Student Banking Internship (RLPS)<br />Adam White<br />Summer 2010<br />
  2. 2. Goals<br />To bring valuable information and creative ideas in a way that is in the best interest for the student banking team. <br />Apply skills to real world applications and work situations<br />Learn about several different aspects and departments of the bank<br />Build relationships<br />
  3. 3. Student Banking<br />On-Campus<br />Off-Campus<br />UCard<br />Branch<br />
  4. 4. A Day at The Branch<br />Assisted in opening accounts for college students at different universities in Missouri and Kansas. (1st account- International Student)<br />Used key selling tactics for each university to obtain accounts. <br />Assisted in Marketing efforts at the universities (T-shirts, Prize Wheel). <br />
  5. 5. Branch on campus!<br />University Card<br />Summer Orientation Setup <br />(680 Checking Accounts)<br />
  6. 6. No Branch on Campus<br />Two ATMs on campus<br />Two branches- Downtown Columbia<br />(305 Checking accounts)<br />
  7. 7. Branch on campus!<br />ATM access on Campus<br />(356 Checking Accounts)<br />
  8. 8. Key Selling Tactics<br />Different approaches at each university<br />Free Student Checking Account. (No minimum balance)<br />Branch on campus<br />Free Mobile Banking/E-Statements (Overdraft Charges)<br />$125 Incentives offer<br />Saves Time and Money (OCB, ATM Fees)<br />
  9. 9. A Day In the Office<br />Variety of different projects<br />Bank Rankings 2010 report (Commerce ranked # 13)<br />Social Media Banking Report<br />Compile weekly sales reports from universities <br />Direct Check, Gift Card, (demographics) <br />Email Marketing Report<br />Statement Messages regarding different universities<br />Interviews/ Job shadows<br />
  10. 10. Political Changes Affecting the Industry <br />Card Act<br /><ul><li>Restricts Marketing & Issuing Credit Cards on college campuses.
  11. 11. 21 and under must have co-sign unless shown proof of means to repay the card</li></ul>KU<br />2008- 336 SPC<br />2010- 13 SPC<br />Financial Reform Bill<br />(Durbin Amendment)<br /><ul><li>Government will regulate the interchange fee associated with Debit or Prepaid cards issued by large banks
  12. 12. Visa & MasterCard currently charge around 1-2% of transaction amount</li></ul>Cause: Banks will forced to charge fees on student checking accounts<br />Effect: Students may revert back to cash and checks for payment options<br />
  13. 13. Conclusions<br />Variety of opportunities within the bank.<br />(Retail/Commercial) <br />Networking with other members outside of your department (Building Relationships)<br />Adaptation with products and services (Finding consumers needs, marketing to your target)<br />Lunch & Learns <br />Time Management<br />
  14. 14. Special Thank You<br />Don Becker * Emily Mahnken * Dave Knott * Tina Tubwell * Jenni Kahle <br />Kevin Kingdon * Kathy Bluhm * Carl Bradbury * Kim Cain * Craig Woodson<br />Betty Maes * Jennifer Dreher * Aaron Siders * Alistair Nugent * Sharon Bock<br />Jay Reardon * Scott Boswell<br />