Quick overview of social media strategy for the Bristol Media 140 Crowd

1. media140 Bristol Gemma Went Red Cube Marketing redcubemarketing.com @gemmawent

2. Red Cube … Who the hell are we? Who do we work with?

3. What I’m talking about … Overview of SM strategy for SMEs For those who’ve dipped a toe in SM pool

4. First things first … Is there resource for it?

5. Many dive in with no thought for strategy

6. The framework … It’s not rocket science

7. Strategy Development

8. What are the business or campaign objectives?

9. Who is your audience? Where are they?

10. Platform identification Do your research

11. Metrics and measurement The ‘how you know its working’ bit

12. Message considerations

13. Guidelines and training

14. But allow a little flexibility It’s a conversation remember

15. What I’ve learnt … Be clear what you want to achieve and who you need to connect with. Be patient. It’s a marathon not a sprint. Keep to your strategy, but allow flexibility. Once you open the door, be consistent. Have fun.

16. Thanks … Gemma Went Red Cube Marketing redcubemarketing.com @gemmawent