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How Wine Sales May Change in 2008   Economic Indicators vs. Wine Sales Christian Miller Full Glass Research, Wine Opinions May 19, 2008
[object Object],[object Object],The Economy vs. Wine Sales
A Quick Look at the Numbers Some historical precedents Academic research The economic status of core wine buyers Where does this leave us? Economic Indicators vs. Wine Sales
Change in Per Capita Income vs. Change in All Table Wine Shipments 1991-2006 Per Cap Income Shipments Source: Full Glass Research
Change in Per Capita Income vs. Change in CA Table Wine Shipments 1992-2006 CA Shipments Per Cap Income Source: Full Glass Research
Change in Per Capita Income vs. Change in Table Wine Shipments 1991-2006 Source: Full Glass Research
Change in Per Capita Income vs. Change in Est. Retail Value per Case 1992-2006 Per Cap Income Retail Value/case Source: Full Glass Research
Change in Per Capita Income vs. Change in Est. Retail Value per Case 1992-2006 Source: Full Glass Research
Change in S&P 500 vs. Change in Table Wine Shipments 1991-2006 Shipments S&P 500 Source: Full Glass Research
Change in S&P 500 vs. Change in Avg. Retail Value per Case 1992-2006 S&P 500 Retail Value/case Source: Full Glass Research
Wine Consumption vs GDP in the Long Term Source: Phare & Labys, 2002
Phare and Labys; Business Cycles and the World Wine Market, West Virginia University 2000 Labys, Phare, Auzias, Terraza; Macroeconomic Cycles and the Wine Industry; West Virginia University 2002 Anderson, Wittmer and Berger; various articles using the Australian Wine Industry Model, Adelaide University 2000-2004 Pompelli and Heien; U.S. Domestic Demand for White Wine; European Review of Agricultural Economics 1990 Yen; A Multivariate Sample-Selection Model: Estimating Cigarette and Alcohol Demands with Zero Observations, (2005) American Journal of Agricultural Economic Selvanathan; Cross-country alcohol consumption comparison: an application of the Rotterdam demand system; 1991 Griffith University, Australia Uri; Demand for Beverages and Interbeverage Substitution ; U.S. Bulletin of Economic Research #38, 1986 Blaylock and Blisard; Wine Consumption by U.S. Men; Applied Economics 1993, #24 Sims and Eyler; Imported Wine Demand and Stock Market Returns,  Journal of International Wine Marketing , Vol. 11, No. 3 Amspacher; Identification of Basic Demand Shifters Impacting the Increased Consumption of Imported Wine in the U.S. Market; for USDA Economic Research Service, 2005. Cuellar, Lucey and Ammen; Understanding the Law of Demand, Wine Business Monthly, March 2006 Sources from Academia
Academic Research Summary – Economic Indicators vs Wine Sales Weak negative correlation (1) Negative Unemployment No effect for wine imports (1) Positive for wine spending or high end wines Stock Market Actual Findings (U.S. market) Expected Relationship Above 1.0 (luxury) Positive Positive Below 1.0 for volume (0.35- 0.825) (3);  Mixed by price point (1) Mixed (2) Weak positive (1), insignificant or weak negative for domestic wine (1);  positive for imports (1) Income elasticity of wine GDP, GDP per capita vs. Volume of Wine Consumption GDP, GDP per capita vs Spending on Wine
Phare & Labys on Business Cycles vs. Wine Consumption ,[object Object],[object Object],[object Object]
Core & High End Wine Buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core & High End Wine Buyers:  Are they feeling the pain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Rough Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep an eye on… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Test

  • 1. How Wine Sales May Change in 2008 Economic Indicators vs. Wine Sales Christian Miller Full Glass Research, Wine Opinions May 19, 2008
  • 2.
  • 3. A Quick Look at the Numbers Some historical precedents Academic research The economic status of core wine buyers Where does this leave us? Economic Indicators vs. Wine Sales
  • 4. Change in Per Capita Income vs. Change in All Table Wine Shipments 1991-2006 Per Cap Income Shipments Source: Full Glass Research
  • 5. Change in Per Capita Income vs. Change in CA Table Wine Shipments 1992-2006 CA Shipments Per Cap Income Source: Full Glass Research
  • 6. Change in Per Capita Income vs. Change in Table Wine Shipments 1991-2006 Source: Full Glass Research
  • 7. Change in Per Capita Income vs. Change in Est. Retail Value per Case 1992-2006 Per Cap Income Retail Value/case Source: Full Glass Research
  • 8. Change in Per Capita Income vs. Change in Est. Retail Value per Case 1992-2006 Source: Full Glass Research
  • 9. Change in S&P 500 vs. Change in Table Wine Shipments 1991-2006 Shipments S&P 500 Source: Full Glass Research
  • 10. Change in S&P 500 vs. Change in Avg. Retail Value per Case 1992-2006 S&P 500 Retail Value/case Source: Full Glass Research
  • 11. Wine Consumption vs GDP in the Long Term Source: Phare & Labys, 2002
  • 12. Phare and Labys; Business Cycles and the World Wine Market, West Virginia University 2000 Labys, Phare, Auzias, Terraza; Macroeconomic Cycles and the Wine Industry; West Virginia University 2002 Anderson, Wittmer and Berger; various articles using the Australian Wine Industry Model, Adelaide University 2000-2004 Pompelli and Heien; U.S. Domestic Demand for White Wine; European Review of Agricultural Economics 1990 Yen; A Multivariate Sample-Selection Model: Estimating Cigarette and Alcohol Demands with Zero Observations, (2005) American Journal of Agricultural Economic Selvanathan; Cross-country alcohol consumption comparison: an application of the Rotterdam demand system; 1991 Griffith University, Australia Uri; Demand for Beverages and Interbeverage Substitution ; U.S. Bulletin of Economic Research #38, 1986 Blaylock and Blisard; Wine Consumption by U.S. Men; Applied Economics 1993, #24 Sims and Eyler; Imported Wine Demand and Stock Market Returns, Journal of International Wine Marketing , Vol. 11, No. 3 Amspacher; Identification of Basic Demand Shifters Impacting the Increased Consumption of Imported Wine in the U.S. Market; for USDA Economic Research Service, 2005. Cuellar, Lucey and Ammen; Understanding the Law of Demand, Wine Business Monthly, March 2006 Sources from Academia
  • 13. Academic Research Summary – Economic Indicators vs Wine Sales Weak negative correlation (1) Negative Unemployment No effect for wine imports (1) Positive for wine spending or high end wines Stock Market Actual Findings (U.S. market) Expected Relationship Above 1.0 (luxury) Positive Positive Below 1.0 for volume (0.35- 0.825) (3); Mixed by price point (1) Mixed (2) Weak positive (1), insignificant or weak negative for domestic wine (1); positive for imports (1) Income elasticity of wine GDP, GDP per capita vs. Volume of Wine Consumption GDP, GDP per capita vs Spending on Wine
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.