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Content Creation


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©Leslie Poston, All Rights Reserved
Presentation custom created for @thecr for a session I led in July 2009 on creating and repurposing content - for more sessions like this, check out The Community Roundtable

Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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Content Creation

  1. 1. The Art Of Content©Leslie Poston, All Rights Reserved
  2. 2. PAPER L AUDIO A N ©Leslie Poston, All Rights Reserved Presentation custom created for @thecr for a session I led in July 2009 D I N G VIDEO PAGE ONLINE©Leslie Poston, All Rights Reserved
  3. 3. Know WHY You Are Generating or Repurposing ContentTo increase search To display knowledge engine ranking or authority To drive traffic to a site To start a conversation©Leslie Poston, All Rights Reserved
  4. 4. Be Aware Of Content Flow©Leslie Poston, All Rights Reserved
  5. 5. The Nitty Gritty©Leslie Poston, All Rights Reserved
  6. 6. { RSS Filtering, Yahoo Pipes Merging & Embedding NetVibes FriendFeed RSS Filter RSS Mesh FeedRinse BlastFeed Google Reader Search.Twitter©Leslie Poston, All Rights Reserved
  7. 7. Scannable Text Writing Method ✓ keywords (bold, highlighted somehow) ✓ sub-headings (with meaning, not just wit) ✓ lists (the internet loves a bullet point) ✓ single idea paragraphs (users skim) ✓ conclusion as beginning (inverted pyramid style) ✓ less is more (when it comes to words online: use half what you’d normally use)
  8. 8. Retention practices + value= positive emotional branding
  9. 9. • Upload old newsletters as PDFs for download on your site • Use selections from old newsletters and marketing materials to seed blog posts • Scan in old photos and use them on your site, blog or Flickr accounts • Find old video and use it as “nostalgia” content, or use it to launch new conversations with updated video “replies” • Use old audio content to start a podcast or internet radio show RECYCLE “Old” Content©Leslie Poston, All Rights Reserved
  10. 10. Convert Content Text to Audio Video + Transcription Audio to Text Paper to PDF Paper to Blog Photo + Text + Audio©Leslie Poston, All Rights Reserved
  11. 11. CROSSLINKING ©Leslie Poston, All Rights Reserved
  12. 12. When cross linking, never forget... : AND AWARENESS©Leslie Poston, All Rights Reserved
  13. 13. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? Connect with Magnitude Media’s pages also:©Leslie Poston, All Rights Reserved