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How Writers Can Benefit from Social Software

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http://lanyrd.com/2014/society-for-technical-communication/sctcxt/

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How Writers Can Benefit from Social Software

  1. 1. How Writers Can Benefit from Social Software Gavin Austin Lead Technical Writer
  2. 2. Safe Harbor “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation and the oral remarks that accompany it contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any statements concerning new, planned or upgraded services or technology developments, any projections of subscriber growth, earnings, revenues or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief and statements about future customer contracts or future customer use of our services. The risks and uncertainties referred to above include - but are not limited to - interruptions or delays in our service or our Web hosting; our ability to complete and successfully release new and improved versions of our on-demand platform and development environment; our new business model; problems integrating, launching or operating services based on newly acquired businesses or technologies, breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2014 and our Form 10-Q for the fiscal quarter ended April 30, 2014. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  3. 3. About me 1. I write everything. 2. I thought social software was stupid.
  4. 4. Takeaways Social software: 1. Is not email. 2. Can increase your business value. 3. Is useless without a communications charter.
  5. 5. What is social software? “Facebook for businesses.” Christina Warren Salesforce Rolls Out a Facebook for Business Mashable
  6. 6. What these apps look like
  7. 7. It’s not email
  8. 8. Why companies are using social software 1. Too much email 2. Promote collaboration 3. Easier to find information 4. More visibility and metrics 5. Reach outside of departments
  9. 9. Benefits for writers 1. Visibility 2. Influence 3. Networking 4. Career development
  10. 10. Tips for Visibility
  11. 11. Tips (visibility) Answer questions by attaching or referencing your documentation.
  12. 12. Tips (visibility) Advertise new documents, blog posts, or videos.
  13. 13. Tips (visibility) Know when to be visible.
  14. 14. Tips (visibility) Don’t be too visible.
  15. 15. Tips for Influence
  16. 16. Tips (influence) Ask questions that could help influence decisions.
  17. 17. Tips (influence) Add hashtags to track specific issues that could influence decisions.
  18. 18. Tips for Networking
  19. 19. Tips (networking) Praise and congratulate people.
  20. 20. Tips (networking) Show your personality, but watch your humor.
  21. 21. Tips (networking) Participate.
  22. 22. Tips (networking) Host contests, challenges, or polls.
  23. 23. Tips for Career Development
  24. 24. Tips (career development) Answer questions that show your unique knowledge.
  25. 25. Tips (career development) Create a professional profile that includes your picture.
  26. 26. Tips (career development) Don’t spend too much time on the network: it can be distracting.
  27. 27. Tips (career development) Create groups that target specific projects or people.
  28. 28. Tips for Implementing Social Software
  29. 29. Implementation (it’s simple) Ask 3 questions…
  30. 30. Implementation (questions) 1. “Are you ready?” 2. “When to use email versus social software?” 3. “Do you have a communications charter?”
  31. 31. Implementation (example) Our communications charter: Chatter Email Chatter is replacing email Email is for urgent issues Quick responses aren’t expected Quick responses are expected Belong to doc and dev groups Avoid distribution lists Use #AR and #RR Write clear subject lines Read daily digests Use one subject per email Share files and links Avoid attachments if possible Add working hours to profiles Avoid biographies and novellas Have fun Get down to business
  32. 32. Takeaways Social software: 1. Is not email. 2. Can increase your business value. 3. Is useless without a communications charter.
  33. 33. gaustin@salesforce.com

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