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Wof.the9.com
wof.the9.com




Market Opportunity

Product Description

Development

Our Vision

Timeframe
Genre     Arcade Games   Online Games


Shooters



 Racing



Musical



Fighters
wof.the9.com




Market Opportunity

Product Description

Development

Our Vision

Timeframe
The Three Kingdoms lore is
    widely spread throughout
         China and the World




    Traditional Arcade Culture
                                  Captain Commando      Warriors of Fate




       Desire to challenge real
historical figures and warriors
                                  Caocao as a boss   Huaxiong as a boss
 Easy to pick up, simple controls
                                                                             Maps, Characters, Equipment, Skills
 Classic side-scrolling combat experience                                                  ↓
 RPG elements give the player a sense of accomplishment                      Many sources of income and
                                                                                   monetization tools
             Chat
                                                      Leveling
      Trade                                                                                  Lots of Equipment

    Guilds
                    Character                                               Game           Diverse, Unique Skills
   Parties          Interaction                    Story Driven Stages     System         Freely Combine Skill Sets
     Ranking                                                                             Craft Items and Equipment
      Tournaments
                                              varied game modes                     Character Development
     Sociability of the game                     and difficulty
                ↓
                                                                         Character          Multi-class System
        Player Loyalty
    Longer Game Lifespan                                                  System              Varied Classes



                                                        OBJECTIVE
                                     To combine the fast-paced action experience with
                                      interesting character development opportunities
Great Hands-on Experience
                                                          • Familiar side-scrolling action
                                                          • Great sense of satisfaction
                                                          • Playable with a gamepad or controller



                                                          Multiple Modes of Play
                                                          • Complete PvE and PvP Architecture
                                                          • Stage mode, versus, and co-op modes


                                                          Items, Leveling, and Other Enhancements
                                                          • Item Rewards
                                                          • Equipment advancement
                                                          • Arcade style “Insert Coin” concept to
                                                          recover from in-game deaths

                                                                                                    …

• Focus on the players’ interactive experience                                 …
• Feedback from players as the basis of our development
• Preserving the addictive arcade style gameplay                                                    …
• Updating it with modern artwork and dynamic content
                                                                                    Our Players
• 6 Main Characters (4 Opened on EP1)
• 4 Main Factions
     Players are free to join different factions for each mission stage to
    experience differing content and receive different rewards, increasing
    replayability
• Level cap at 80
• 30 stages, each with 4 difficulty settings
• 500+ maps (each stage has 15+ maps)
Upon reaching level 80, players have the option to be
reborn (level reset) as one of 48 legendary characters
from the Three Kingdoms period
 Further increasing game lifespan
• Payment Methods: Virtual Currency, Gold
Coins, Points
• Purchasable Items:
     Accessories
     Consumables
        1.   Auxiliary (Item-combination
             scrolls, loudspeakers, etc.)
        2. Necessities (Revival Coins, etc.)
     Functional (Training dolls, double EXP
      maps, etc.)
wof.the9.com




Market Opportunity

Product Description

Development

Our Vision

Timeframe
• Experienced development personnel
  • The pooled talent of 5 The9 divisions with 5 years of operating
  experience
  • Collective efforts of 78 senior managers and senior practitioners
  • Surveyed the needs of 716 DNF players (a game which shares
  similarities with World of Fighter)
             Regular Reports,
                                                                     Project Support and
             Decision-Making
                                                                          Feedback

                                 Corporate           Project
  Analyze Competitors,          Management         Management                 Recruitment and
    Market Analysis                                                        Performance Monitoring


                 Product
Develop Promotion Dept.                                                  HR
                                Programming     Testing                            Project Budget
   Strategies                      Programming Testing                                Control
                Marketing            Development Center
                                      Development Center                 Finance

                                       Planning   Art
                Technical           Planning         Art                 Administration
                   Dept.

                                                                              Logistics Support
 Operating Environment
     and Planning
                                Sales Dept.       Customer Service

                  Floor Promotion                             Streamline Customer
                                                                   Experience
In-depth          Powerful
                                          Security
Understanding of   Backstage Tools
                                                           Microsoft’s
Development and                       Anti-hack, Cheat
                      Complete                              Software
Operating Teams                         Preventing
                   Customer Service                      Development and
                                         Measures
    Flexible           Toolset                            Quality Control
  Development                                                System
    Platform
Trigger, Scene, and Mission Editors
Effects, Animation, and Skill Editors
Gm tools, Log tools, Monitor, Data and Statistics, as well as tools to monitor and
                                  control the in-game marketplace and auctions
• Professional Server-side Authentication
• Signature Verification
• Effective Monitoring Tools




                                             Data received from the client is
                                            verified against the data on the
                                            server. Differences are logged and
                                            accounts will be flagged accordingly.
Authorization




                                                                                                      Account
                                                                                                 Activation/Recharge


Patch Updates




                                                  Authorized Operation
                  Verify ID                          Connect to Game Server




Get Server List
                                                                                                System Monitoring
                                                                                                                       • Centralized Server
                              Synchronized Logs                                                                        • Complex Build Releases
                                                   Sync Logs
                                                                      Data
                                                                                                                       • Authentication
                                                                     Handling
                                                                                                                       • Other Related Functions
• 10 powerful account security tools we share with our partners
• The9 is willing to cooperate with operators who wish to develop their own anti -
theft system and provide them with long-term technical support
• Talents from Microsoft – project managers and quality control personnel
• Utilizing Microsoft’s TFS Management Tools for;
      Work distribution
      Daily builds
      Bug management
      Code analysis
      Performance optimization
• Strict management processes to ensure quality is built into the game right from the start;
      Code
      Bugs
      Content delivery
      Stress testing
      Daily reports
      Etc.
Function                                     Details
           •   Beginner missions
           •   User-friendly, intuitive controls
Beginner
           •   System prompts
Friendly
           •   Instructions mailed to player’s in-game inbox
           •   Built-in MGM

           • Strong backstage development tools
System
           • Rapid development speed,rich and varied content
Updates
                 Currently has 8 modes of play with over 700 missions

           • Server supports both Linux and Windows operating systems
 System
           • Optimized client, low resource usage

           • Anti-hack (cheat), account theft, and private server measures in place
Security
           • Authenticates with central server
wof.the9.com




Market Opportunity

Product Description

Development

Our Vision

Timeframe
• 3D:2D Games Ratio 5:2                                                                               • 3D:2D Games Ratio 1:3
• 2D Games represent 30% of the market                                                                • 2D Games represent 75% of the market
• DNF occupies 25% of the 2D games market

     Internet Cafe Game Rankings (Korea) 03/12                                                               Internet Cafe Game Rankings (China) Q3
Rank      Name                       Percentage                                                       Rank       Name                        Percentage
1         Sudden Strike              14.35                                                            1          World of Warcraft           12.00
2         Starcraft                  9.10                                                             2          ZhengTu Online              12.00
3         World of Warcraft          8.56                                                             3          XYQ                         12.00
4         Special Force              6.34                                                             4          Kart Rider                  10.00
5         Lineage 2                  6.25                                                             5          The World of Legend         6.00
6         Lineage                    6.20                                                             6          Audition                    4.00
7         Warcraft 3                 5.22                                                             7          Castlevania Online          4.00
8         Dungeon and Fighter        3.24                                                             8          Tianlong                    3.50
9         Audition                   2.85                                                             9          Zhuxian Online              3.00
10        Maple Story                1.93                                                             10         Scions of Fate (Yulgang)    2.50


3D Games                                                                                                                                   3D Games
2D Games                                                                                                                                   2D Games
                                            • Market for fighting games will scale up to 3 billion RMB/year
                                            • World of Fighter to take up __% = __ billion RMB/year

                                                                                                           Estimates based on 2008 Gaming Market Statistics
TOP MMOs by hours played (FREE TO PLAY ONLY)
Well executed 2D Games are still exceptionally   Rank    Game                                       Hours    2D/3D
         strong in the Western Market                   1 Silkroad Online                             21320 3D
                                                        2 Combat Arms                                 15094 3D
                                                        3 CABAL Online                                13594 3D
TOP MMOs by hours played
                                                        4 Maple Story                                 11847 2D
Rank      Game                Hours                     5 Metin 2                                     10124 3D
        1 World of Warcraft    435315                   6 Runes of Magic                              10048 3D
        2 Guild Wars            29343                   7 Shaiya                                       8788 3D
        3 Silkroad Online       21320                   8 Flyff: Fly for Fun                           8730 3D
        4 Eve Online            17734                   9 Cross Fire                                   7907 3D
        5 Combat Arms           15094               10 Perfect World                                   7900 3D
        6 CABAL Online          13594               11 Grand Chase                                     5899 2.5D
        7 LotR Online           13533               12 Soldier Front                                   7297 3D
        8 Maple Story           11847               13 Rappelz Epic IV                                 5481 3D

        9 Warhammer Online      10819               14 Atlantica Online                                5247 3D

       10 Metin 2               10124               15 Fiesta                                          5214 3D
                                                    16 WarRock                                         5179 3D
                                                    17 Dofus                                           4760 2D
With our strong, committed development team         18 Second Life                                     4730 3D

and your cooperation, we can surely leave our       19 Archlord                                        4395 3D
                                                    20 Mabinogi                                        4355 3D
             mark on the market.
                                                                           Statistics obtained from Xfire, June 15th, 2009
wof.the9.com




Market Opportunity

Product Description

Development

Our Vision

Timeframe
Jan ‘10   Feb ‘10   Jun ‘10   Sep ‘10   Dec ‘10


      Open Beta              Start




Retail/Commercialization



Oversea Launch (Areas
       Signed)




       Ep1/Ep2
wof.the9.com

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World Of Fighter En V2.0

  • 3. Genre Arcade Games Online Games Shooters Racing Musical Fighters
  • 5. The Three Kingdoms lore is widely spread throughout China and the World Traditional Arcade Culture Captain Commando Warriors of Fate Desire to challenge real historical figures and warriors Caocao as a boss Huaxiong as a boss
  • 6.  Easy to pick up, simple controls Maps, Characters, Equipment, Skills  Classic side-scrolling combat experience ↓  RPG elements give the player a sense of accomplishment Many sources of income and monetization tools Chat Leveling Trade Lots of Equipment Guilds Character Game Diverse, Unique Skills Parties Interaction Story Driven Stages System Freely Combine Skill Sets Ranking Craft Items and Equipment Tournaments varied game modes Character Development Sociability of the game and difficulty ↓ Character Multi-class System Player Loyalty Longer Game Lifespan System Varied Classes OBJECTIVE To combine the fast-paced action experience with interesting character development opportunities
  • 7. Great Hands-on Experience • Familiar side-scrolling action • Great sense of satisfaction • Playable with a gamepad or controller Multiple Modes of Play • Complete PvE and PvP Architecture • Stage mode, versus, and co-op modes Items, Leveling, and Other Enhancements • Item Rewards • Equipment advancement • Arcade style “Insert Coin” concept to recover from in-game deaths … • Focus on the players’ interactive experience … • Feedback from players as the basis of our development • Preserving the addictive arcade style gameplay … • Updating it with modern artwork and dynamic content Our Players
  • 8. • 6 Main Characters (4 Opened on EP1) • 4 Main Factions  Players are free to join different factions for each mission stage to experience differing content and receive different rewards, increasing replayability • Level cap at 80
  • 9. • 30 stages, each with 4 difficulty settings • 500+ maps (each stage has 15+ maps)
  • 10. Upon reaching level 80, players have the option to be reborn (level reset) as one of 48 legendary characters from the Three Kingdoms period  Further increasing game lifespan
  • 11. • Payment Methods: Virtual Currency, Gold Coins, Points • Purchasable Items:  Accessories  Consumables 1. Auxiliary (Item-combination scrolls, loudspeakers, etc.) 2. Necessities (Revival Coins, etc.)  Functional (Training dolls, double EXP maps, etc.)
  • 13. • Experienced development personnel • The pooled talent of 5 The9 divisions with 5 years of operating experience • Collective efforts of 78 senior managers and senior practitioners • Surveyed the needs of 716 DNF players (a game which shares similarities with World of Fighter) Regular Reports, Project Support and Decision-Making Feedback Corporate Project Analyze Competitors, Management Management Recruitment and Market Analysis Performance Monitoring Product Develop Promotion Dept. HR Programming Testing Project Budget Strategies Programming Testing Control Marketing Development Center Development Center Finance Planning Art Technical Planning Art Administration Dept. Logistics Support Operating Environment and Planning Sales Dept. Customer Service Floor Promotion Streamline Customer Experience
  • 14.
  • 15. In-depth Powerful Security Understanding of Backstage Tools Microsoft’s Development and Anti-hack, Cheat Complete Software Operating Teams Preventing Customer Service Development and Measures Flexible Toolset Quality Control Development System Platform
  • 16. Trigger, Scene, and Mission Editors
  • 17. Effects, Animation, and Skill Editors
  • 18. Gm tools, Log tools, Monitor, Data and Statistics, as well as tools to monitor and control the in-game marketplace and auctions
  • 19. • Professional Server-side Authentication • Signature Verification • Effective Monitoring Tools  Data received from the client is verified against the data on the server. Differences are logged and accounts will be flagged accordingly.
  • 20. Authorization Account Activation/Recharge Patch Updates Authorized Operation Verify ID Connect to Game Server Get Server List System Monitoring • Centralized Server Synchronized Logs • Complex Build Releases Sync Logs Data • Authentication Handling • Other Related Functions
  • 21. • 10 powerful account security tools we share with our partners • The9 is willing to cooperate with operators who wish to develop their own anti - theft system and provide them with long-term technical support
  • 22. • Talents from Microsoft – project managers and quality control personnel • Utilizing Microsoft’s TFS Management Tools for;  Work distribution  Daily builds  Bug management  Code analysis  Performance optimization • Strict management processes to ensure quality is built into the game right from the start;  Code  Bugs  Content delivery  Stress testing  Daily reports  Etc.
  • 23. Function Details • Beginner missions • User-friendly, intuitive controls Beginner • System prompts Friendly • Instructions mailed to player’s in-game inbox • Built-in MGM • Strong backstage development tools System • Rapid development speed,rich and varied content Updates  Currently has 8 modes of play with over 700 missions • Server supports both Linux and Windows operating systems System • Optimized client, low resource usage • Anti-hack (cheat), account theft, and private server measures in place Security • Authenticates with central server
  • 25. • 3D:2D Games Ratio 5:2 • 3D:2D Games Ratio 1:3 • 2D Games represent 30% of the market • 2D Games represent 75% of the market • DNF occupies 25% of the 2D games market Internet Cafe Game Rankings (Korea) 03/12 Internet Cafe Game Rankings (China) Q3 Rank Name Percentage Rank Name Percentage 1 Sudden Strike 14.35 1 World of Warcraft 12.00 2 Starcraft 9.10 2 ZhengTu Online 12.00 3 World of Warcraft 8.56 3 XYQ 12.00 4 Special Force 6.34 4 Kart Rider 10.00 5 Lineage 2 6.25 5 The World of Legend 6.00 6 Lineage 6.20 6 Audition 4.00 7 Warcraft 3 5.22 7 Castlevania Online 4.00 8 Dungeon and Fighter 3.24 8 Tianlong 3.50 9 Audition 2.85 9 Zhuxian Online 3.00 10 Maple Story 1.93 10 Scions of Fate (Yulgang) 2.50 3D Games 3D Games 2D Games 2D Games • Market for fighting games will scale up to 3 billion RMB/year • World of Fighter to take up __% = __ billion RMB/year Estimates based on 2008 Gaming Market Statistics
  • 26. TOP MMOs by hours played (FREE TO PLAY ONLY) Well executed 2D Games are still exceptionally Rank Game Hours 2D/3D strong in the Western Market 1 Silkroad Online 21320 3D 2 Combat Arms 15094 3D 3 CABAL Online 13594 3D TOP MMOs by hours played 4 Maple Story 11847 2D Rank Game Hours 5 Metin 2 10124 3D 1 World of Warcraft 435315 6 Runes of Magic 10048 3D 2 Guild Wars 29343 7 Shaiya 8788 3D 3 Silkroad Online 21320 8 Flyff: Fly for Fun 8730 3D 4 Eve Online 17734 9 Cross Fire 7907 3D 5 Combat Arms 15094 10 Perfect World 7900 3D 6 CABAL Online 13594 11 Grand Chase 5899 2.5D 7 LotR Online 13533 12 Soldier Front 7297 3D 8 Maple Story 11847 13 Rappelz Epic IV 5481 3D 9 Warhammer Online 10819 14 Atlantica Online 5247 3D 10 Metin 2 10124 15 Fiesta 5214 3D 16 WarRock 5179 3D 17 Dofus 4760 2D With our strong, committed development team 18 Second Life 4730 3D and your cooperation, we can surely leave our 19 Archlord 4395 3D 20 Mabinogi 4355 3D mark on the market. Statistics obtained from Xfire, June 15th, 2009
  • 28. Jan ‘10 Feb ‘10 Jun ‘10 Sep ‘10 Dec ‘10 Open Beta Start Retail/Commercialization Oversea Launch (Areas Signed) Ep1/Ep2