1. REPORT PREPARED FOR: ROBERT DAVIS
BY PHONEPHET MANICHITH &
GARIMA KASHAP
POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISE
2012
Topic 3: The Digital Networked Society
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2. OVERVIEW
 Social change
 The Internet empowerment
 Ideation
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3. Social change
 TradeMe is not class media
 Social network
 Connection center for everyone
(McCormack, T. 1964).
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4. Internet empowerment
 Sense of Equality
Let animal live: Dogs most friendly animal of Man
(Gerstenfeld, P. B., Grant, D. R., & Chiang, C.-P., 2003; Hamill, A. C., &
Stein, C. H.,2011); Rashed, M. A, 2011)
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5. Ideation
 Electronic Ideation
 Finding People of different culture and made
them do things which results in solving problems
in creative and organized manner in a organization
(Dunlop, More and Romer, 2011; Evan Baehr, 2012).
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6. References:
Barak, A., & Sadovsky, Y. (2008). Internet use and personal empowerment of hearing-impaired
adolescents. Comput. Hum. Behav., 24(5), 1802-1815. doi: 10.1016/j.chb.2008.02.007
Brainreactions. (2007). Unleash the creativity and effectiveness of electronic ideation in an online
brainstorm. Retrieved from http://www.brainreactions.com/unleash-the-creativity-and-
effectiveness-of-electronic- ideation-in-an-online-brainstorm.html
Evan Baehr. (2012). Principles of success from Ray Dalio. Retrieved from http://www.evanbaehr.com/ray-
dalio/
Gerstenfeld, P. B., Grant, D. R., & Chiang, C.-P. (2003). Hate online: A content analysis of extremist
Internet sites. Analyses of Social Issue and Public Policy, 3(1), 29-44.
Hamill, A. C., & Stein, C. H. (2011). Culture and empowerment in the deaf community: An analysis of
internet weblogs. Journal of Community & Applied Social Psychology, 21, 388-406. doi:
10.1002/casp.1081
McCormack, T. (1964). Social change and the mass media. Canadian review of sociology, 1(1), 49-61. doi:
DOI: 10.1111/j.1755-618X.1964.tb01199.x
Rashed, M. A. (2011). Narrative: The Egyptian revolution. Anthropology today, 27(2), 22-27.
Trade Me Group Limited. (2012). Buy online and trade with NZ's #1 auction and classified site. Retrieved
from http://www.trademe.co.nz/
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7. Thank you
Q & A
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