The Rise of Internet-Modified Business Models

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An opening keynote presentation by Tomasz Rudolf at a seminar organized by Google and Demos Europa in October 2012 in Warsaw. How does internet change the DNA of companies and modify their business models? Using the metaphor of GMOs and business model canvas developed by Alex Osterwalder, Tomasz Rudolf
presents how internet affects business models.

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The Rise of Internet-Modified Business Models

  1. 1. Source: wikipedia Genetically modified organisms (GMO) are used as a stronger alternative to their natural versions …
  2. 2. Source: GloFish GloFish has used this method to create unique, fluorescent fish
  3. 3. Source: http://zioloweinspiracje.blogspot.com There is a lot of controversy around the GMO and its impact on our world…
  4. 4. Organizations have a DNA that can be genetically modified just like living organisms – we call it a Business Model.
  5. 5. IMO INTERNET-MODIFIED BUSINESS MODEL Internet is changing the business DNA in a way that impacts jobs & markets by creating IMOs – Internet-Modified Organizations
  6. 6. The book publishing industry for example is undergoing big changes, with a majority sold now as e-books on Amazon
  7. 7. 8 New business models like Lulu.Com disrupt this industry, by allowing anyone to self-publish their book and put in the store
  8. 8. How does the internet affect business models?
  9. 9. przez innowacje We help companies grow revenue through innovation.
  10. 10. The glass seems emptier for many companies…
  11. 11. In some companies revenues are falling…
  12. 12. …as business model innovators disrupt their industries.
  13. 13. At Innovatika, we work a lot with the methods inspired by Alex Osterwalder, author of Business Model Generation Source: businessmodelgeneration.com
  14. 14. Beyond using the method in our strategy work for for clients, we are also partners of the Polish edition of the book Source: OnePress.pl
  15. 15. We shared our experise on business models together with Alex during our Warsaw Innovation Summit in March 2012
  16. 16. What is a business model?
  17. 17. Business model canvas Source: businessmodelgeneration.com REVENUE STREAMS VALUE PROP CHANNELSKEY RESOURCES KEY PROCESSES PARTNERS CUSTOMER SEGMENTS COST STRUCTURE RELATIONS
  18. 18. How does the internet affect business models?
  19. 19. Business model canvas Źródło: businessmodelgeneration.com REVENUE STREAMS VALUE PROP CHANNELSKEY RESOURCES KEY PROCESSES PARTNERS CUSTOMER SEGMENTS COST STRUCTURE RELATIONS Global reach
  20. 20. Business model canvas Źródło: businessmodelgeneration.com REVENUE STREAMS VALUE PROP CHANNELSKEY RESOURCES KEY PROCESSES PARTNERS CUSTOMER SEGMENTS COST STRUCTURE RELATIONS E- Commerce
  21. 21. Business model canvas Źródło: businessmodelgeneration.com REVENUE STREAMS VALUE PROP CHANNELSKEY RESOURCES KEY PROCESSES PARTNERS CUSTOMER SEGMENTS COST STRUCTURE RELATIONS Mass customiz- ation
  22. 22. Transformational3IMO Catalytic1IMO What is the influence of the Internet on firms? Źródło: Tomasz Rudolf Destructive / Distruptive4 No impact5 Additive2IMO
  23. 23. Catalytic1IMO
  24. 24. New players for the Internet Era1 IMO
  25. 25. New players for the Internet Era1 IMO
  26. 26. 28 Local MotorsIMO1
  27. 27. 29 CrowdsourcingIMO1
  28. 28. Additive2IMO
  29. 29. Source: www.rp.pl Additive2 IMO +
  30. 30. 32 Moving towards Software as a Service (SaaS) Source: www.sage.pl 2 IMO +
  31. 31. Some companies find it hard to make the shift... Źródło: Microsoft ClipArt
  32. 32. IMO 3 Transformational
  33. 33. 35 End of paper! Source: www.pkt.pl IMO
  34. 34. IMO
  35. 35. Destructive / Distruptive4
  36. 36. No impact5
  37. 37. IMO FREE INDUSTRY The last group are companies where the role of the Internet in the business model is marginal – you could call them IMO free
  38. 38. Looking at Top 500 Polish companies you can see a lot of mostly traditional industries, with limited role of the Internet
  39. 39. The same happens when you look at Fortune 500. The role of the Internet in the business models is not obvious…
  40. 40. What’s next?
  41. 41. The Internet of Things – connecting objects, not just people will transform even more tradtional industries into IMOs…
  42. 42. Even areas like agriculture will be affected…
  43. 43. Danish company Sparked is using wireless sensors on cattle that send SMS messages when they are ill Internet of Cows?
  44. 44. THE OPPORTUNITIES ARE ONLY JUST BEGINNING
  45. 45. NGOs and Governments change their models to IMOs too…
  46. 46. We will change our personal business models too…
  47. 47. Tomasz Rudolf Chief Innovation Igniter at INNOVATIKA Speaker, consultant and facilitator of strategy & innovation projects We lead workshops and consulting projects in USA, Germany, Sweden, Italy, France, Saudi Arabia and Poland. Our clients include 3M, Aon, Abbott, AkzoNobel, Coca-Cola, Deutsche Bank, Deutsche Post, Deutsche Telekom, Goodyear, HJ Heinz, Netia, Masterfoods, Polish Telecom, Saudi Aramco, Sage, Warsaw Stock Exchange and many more. I have a passion for turning leading management books & theories into practical tools that help teams with strategy development and revenue generation. Email: tomasz.rudolf@innovatika.com
  48. 48. www.innovatika.com
  49. 49. www.facebook.com/innovatika

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