Through this slideshow, I would like to present to you ‘Who I am’

2. Through this slideshow,
I would like to present to you
‘Who I am’

3. Challenge and Adventure
Challenge invigorates and defines my life
Amateur freestyle snowboard champion
Triathlon athlete
Diving from the sky at 1400 ft
Cross-country bike trek
Open water 16km cross island swimming
Backpacking

4. Numbers Can Explain
My Experiences
19
13
Different Positions in SK Telecom
Marketing strategy, interior design,
robot development, brand management, etc.
Different Full-or Part-time Jobs
Snowboard instructor, guitarist of 4 bands,
restaurant chef, construction worker, etc.
32 Countries
110 Cities visited
1334 Contact lists in my mobile phone
40+ International Friends

5. Balanced
My constant aspiration to
make something different
and compelling drove me to
choose a design major in
university. Design, to me, is
an act of venturing into
unexplored areas to create a
new value.
My left brain logic, which I
inherited from my renowned
scientist father, was proved
by the Nationwide Physics
Competition Award. Such
logical thinking capacity
was amplified when
attending science high
school and Korea’s top
engineering university,
KAIST.

6. My Professional Challenges

7. Brand Manager of
The best brand among mobile communication brands in Korea.
I won many design awards at home and abroad,
including the Red Dot Design and the SKMS Award.
T Brand

8. Cultural Event Planner of
A series of new continual cultural events under the title “Week & T”
Received the Korea Design Award.

9. Advertising Campaign Manager of
The 2010 South Africa World Cup
Won the Korea Advertising Award.

10. Distribution Channel Planner
Revitalized distribution channel shops
Resulted in a 75% increase in visitors and 50% increase in sales.

11. Digital Marketing Director
I planned and carried out an innovative advertising campaign targeting the younger generation. Letters ‘LTE’ were
rearranged vertically to look like a Korean word pronounced as ‘nut.’ In this ‘NUT’ campaign, based on the mobile
app, users were encouraged to participate (data creation), enjoy (game competition), and share (data gift). As a
result, it not only drew an explosive response to the campaign itself but also was a huge success in a marketing term.
It hit the 4 million downloads mark within the shortest period in the history of my company.

12. Most of All
I pursue…

13. The Mission;
What We Can Contribute to Our World

14. So,
I Initiated…

15. ‘The 100 year letter’
The service that would incur financial burden instead of
generating profits.
The Promise that would require an incredible responsibility for it
should last for 100 years.

16. Yet,
The Pride that
we are different

17. And
The Reminder of

18. My Family: The Most Precious
“He is a man whom I can always trust. He always
achieves the goals he sets. One of his goals is to make
our family happier.” - Wife