Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women
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Bài chia sẻ của ông Yup Hwang đến từ Pati Games về chủ đề "Phát triển trò chơi di động cho phụ nữ Châu Á" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.
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Mobile Game Asia 2015 Ho Chi Minh City: Mobile games for Asian women
- 1. Mobile Games for Asian Women Yup Hwang
- 2. Table of Content 1. Introduction - Who we are 2. Target - Why we targeted 3. Approach - How we approached 4. The Next Step - Where we are going to
- 3. 01
- 4. Extensive experience of mobile social network game Most famous female game provider in South Korea Strong network with major platforms in Asia Introduction - The Company
- 5. Introduction - The Company IN 2011, ZYNGA LISTED ON NASDAQ
- 6. Introduction - The Company AND 2014, PATI GAMES LISTED ON KOSDAQ
- 7. Introduction - Products ‘I LOVE COFFEE’ LAUNCHED ON 11 PLATFORMS SINCE 2011
- 8. Introduction - Products 1.5 million registeredusers in Korea2.5 million registeredusers in Korea20 million registered users in Global Non Game User → New Gamer New Gamer → Core Gamer 3 REPRESENTING TITLES OF PATI GAMES FOR WOMEN
- 10. Target - Global FEMALES BEAT MALES ON MOBILE GAMING 31% 35% 42% IN-APP PURCHACES TIME 7-DAY RETENTION Source) Flurry: Female Gamers Over Index vs. Males on Time, Money and Loyalty
- 11. Target - South Korea User by Gender (Dec. 2012) 63% USER OF ‘I LOVE COFFEE’ IS FEMALE IN KOREA 63% 37% Females Males User by Gender (Dec. 2014) 79% 21% Females Males
- 12. Top 7 Countries - DAU (Oct. 2013) Target - Asia ‘LINE I LOVE COFFEE’ IS POPULAR WITH ASIAN WOMEN Taiwan Japan Thailand Hong Kong Indonesia Malaysia Singapore Others 200K
- 14. Approach – What To Say WHAT WOMEN WANT
- 15. Approach – What To Say STARTING-UP THEIR OWN CAFÉ = THEIR DREAM
- 16. Approach – What To Say Drag it! Tilt it! Touch it! VICARIOUS SATISFACTION BY GAMING
- 17. Approach – How To Say TOUCH HER HEART, NOT HEAD
- 18. Approach – How To Say EMOTIONAL APPROACH DRIVES MARKETING SUCCESS
- 19. Approach – How To Say IN
- 20. Approach – The Place To Say PROPOSE TO HER AT THE RIGHT PLACE
- 21. Approach – The Place To Say SOCIAL PLATFORM = KEY SUCCESS FACTOR KAKAO TALK SOCIAL PLATFORM NO PLATFORM NRU (launch + 6mth) M1 M2 M3 M4 M5 M6 1.7M 1.5M 1M 660K 590K 470K 120K 83K 54K 32K 45K 28K
- 23. The Next Step - Content THE NEXT ‘I LOVE’ SERIES, ISLAND
- 24. The Next Step - Platform WAITING FOR THE NEW PARTNER, ALWAYS