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OUR TASK
MEGA IMAGE CHALLENGED ROMANIAN ARTISTS AND
DESIGNERS TO RECREATE THE (RE-USABLE) SHOPPING BAG
AND THUS TO TRANSFORM IT IN A ‘MUST-HAVE’ AND
MEMORABLE SHOPPING BAG.
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OUR TARGET GROUPS
MEGA IMAGE CLIENTS: URBAN, MEDIUM TO HIGH EDUCATION
AND INCOME, WHITE COLLARS. THEY APPRECIATE AND INVEST
IN A QUALITY LIFESTYLE.
DIGITAL INFLUENCERS: WELL-KNOWN ARTISTS AND
DESIGNERS ACTIVE IN SOCIAL MEDIA, FASHION BLOGGERS
COMMUNITY, WELL-KNOWN BLOGGERS.
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OUR OBJECTIVES
BUILD AND CONSOLIDATE QUALITY RELATIONS WITH
CONSUMERS
CREATE RELEVANT DIFFERENTIATON FOR MEGA IMAGE
BRAND VS. COMPETITORS
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WE CHALLENGED A WIDE GROUP OF CREATIVE PEOPLE,
ARTISTS AND DESIGNERS TO PROPOSE THEMATIC
GRAPHICS FOR MEGA IMAGE SHOPPING BAG LAYOUT.
OUR PEOPLE WERE MAINLY FROM:
ADVERTISING I FASHION I ARCHITECTURE I PHOTOGRAPHY I
FILMMAKING I GRAPPHIC DESIGN I INTERIOR DESIGN
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THE OPEN BRIEF CHALLENGED PARTICIPANTS TO CREATE
WORKS AROUND 3 MAIN THEMES:
NATURE [100% GREEN ENERGY, FRESH PRODUCTS]
NAME: ECO ATTITUDE
CITY LIFE [CONTEMPORARY PRODUCTS]
NAME: CULT URBAN
ROMANIAN PATTERNS [GUSTURI ROMANESTI OWNED
BRAND]
NAME: CREATII ROMANESTI
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MEDIA AND KOLS RELATIONS
DM TO KEY BLOGGERS AND ARTISTS
DM – INVITATION TO KEY BLOGGERS AND KOLS
IN-STORE COMMUNICATIONS
POSTERS CAMPAIGN IN UNIVERSITIES IN BUCHAREST
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THE JURY
TRUSTEE OF MODERN ART GALLERY, GALLATECA – ROXANA GIBESCU
ELLE MAGAZINE FASHION DIRECTOR – DOMNICA MARGESCU
PHOTOGRAPHER (FASHION & ADVERTISING) – COSMIN GOGU
MEGA IMAGE MARKETING DIRECTOR – ADRIAN NICOLAESCU
