Fashion is a hard industry to break into. Companies typically recruit talents straight from design schools and fashion shows. Without extensive experience and capital, independent designers struggle to keep themselves from falling into obscurity, which causes many to drop out of the industry completely. The Runway is here to level the playing field. By connecting up-and-coming designers to fashion lovers and early adopters, The Runway showcases their creativity and boosts their recognition. Designers can feature unique, original works on the website, and receive peer input and community validation. Customers can purchase products they are personally invested in, ensuring satisfaction and fostering a supportive online fashion community. Discovering new talent has never been easier.