Pay-Per-Success: Changing the Client-Agency Model

1,719 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,719
On SlideShare
0
From Embeds
0
Number of Embeds
555
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Pay-Per-Success: Changing the Client-Agency Model

  1. 1. Pay-Per-Success:Changing the agency-client modelA social media agency model100% KPI based compensationOctavian MihaiRock&SocialSocial Media Brunch - Montreal12 October 2011 12 OCTOBER 2011 – SMB MONTREAL
  2. 2. 1. SOCIAL MEDIA & BRAND COMMUNITY2. PAY-PER-SUCCESS AGENCY MODEL & EXAMPLE3. Q&A FUN, FUN, FUN! OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  3. 3. SOME INTRO 12 OCTOBER 2011 – SMB MONTREAL
  4. 4. ROCK&SOCIALKICK-ASS SOCIAL MEDIA AGENCYSPECIALIZED INCREATING AND DISTRIBUTINGAWESOMENESS. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  5. 5. BUSINESS MODELPAY-PER-SUCCESS. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  6. 6. MOTTOBE SMARTER, PARTY HARDER. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  7. 7. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  8. 8. WE ARE IN THEBUSINESS OF BRANDCOMMUNITY BUILDING. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  9. 9. NOT (ONLY) ABOUTCONVERSATIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  10. 10. NOT (ONLY) ABOUTENGAGEMENT OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  11. 11. NOT (ONLY) ABOUTTECHNOLOGY OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  12. 12. NOT (ONLY) ABOUTCONVERSION OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  13. 13. SOCIAL MEDIA OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  14. 14. (FOR LACK OF A BETTER AND WIDELY ACCEPTED WORD) OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  15. 15. IS ABOUT THE DEMOCRATIZATION OF IDEAS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  16. 16. IS ABOUT THE CREATION OF COMMUNITIES OF IDEAS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  17. 17. AND FROM A BUSINESS PERSPECTIVE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  18. 18. IT’S ABOUT CREATING OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  19. 19. MEANINGLESS Daniel HernandezOCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  20. 20. OR OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  21. 21. MEANINGFUL Daniel HernandezOCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  22. 22. RELATIONSHIPS BETWEEN CONSUMERS AND YOUR BRAND OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  23. 23. SOCIAL MEDIA FACILITATES THE CREATION OF A CONSUMER BRAND COMMUNITY OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  24. 24. YEEEEE…FUN, FUN, FUN! Gregory A. Perez OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  25. 25. YEEEEE…FUN, FUN, FUN! Gregory A. Perez OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  26. 26. THESE ARE YOUR EMPLOYEES, YOUR CONSUMERS, YOUR REGULATORS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  27. 27. SEE YOUR BRAND COMMUNITY PLATFORM AS A SOCIAL CRM SYSTEM ON STEROIDS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  28. 28. SOCIAL MEDIA TOUCHES EVERY ASPECT OF YOUR BUSINESS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  29. 29. HRMARKETINGSALESCUSTOMER SUPPORTPRODUCT, ETC OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  30. 30. A SIMPLE BRAND COMMUNITY MODEL 12 OCTOBER 2011 – SMB MONTREAL
  31. 31. BRAND COMMUNITY IS A STRATEGIC APPROACH TO BUSINESS THAT HAPPENS TO USE SOCIAL MEDIA
  32. 32. A STRONG BRAND COMMUNITY WILL
  33. 33. DECREASE MARKETING AND SALES COSTS
  34. 34. INCREASE BRAND EQUITY AND SALES
  35. 35. PROVIDE DETAILED BUSINESS INTELLIGENCE
  36. 36. INCREASE EMPLOYEE ENGAGEMENT AND DECREASE HR COSTS
  37. 37. BRAND COMMUNITY ATTRIBUTESSIZEENGAGEMENTREACHPLATFORMS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  38. 38. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  39. 39. PAY-PER-SUCCESS(100% KPI BASED COMPENSATION) 12 OCTOBER 2011 – SMB MONTREAL
  40. 40. LINK REMUNERATION WITH RESULT MILESTONES(KPI BASED COMPENSATION) OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  41. 41. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  42. 42. PAY-PER-SUCCESS ADVANTAGES OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  43. 43. EVERYBODY IS FOCUSED ON RESULTS (AGENCY AND CLIENT) OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  44. 44. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  45. 45. PROCUREMENT IS HAPPY OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  46. 46. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  47. 47. CONSUMER GETS THE BEST DEAL OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  48. 48. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  49. 49. CREATIVE SOLUTIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  50. 50. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  51. 51. DEFINING SUCCESS KPIS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  52. 52. REMEMBER THAT SOCIAL MEDIA TOUCHES EVERY ASPECT OF YOUR BUSINESS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  53. 53. HR KPISNO QUALIFIED CVSEMPLOYEE ENGAGEMENT OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  54. 54. MARKETING KPISBRAND AWARENESSMARKET SHARE VS COMPETITION OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  55. 55. SALES KPISQUALIFIED LEADSCUSTOMER ACQUISITION OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  56. 56. COMMUNITY BASED KPISSIZEENGAGEMENT %REACH OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  57. 57. REMUNERATION MODELS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  58. 58. CLASSICAL AGENCY REMUNERATIONRETAINER BASED YEARLY BUDGET 30% + 40% + 30%CAMPAIGN BASED 50% + 50% OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  59. 59. PAY PER SUCCESS AGENCY MODELKPI BASED COMPENSATION30-40% IN MONTHLY RETAINERADJUSTMENTS EVERY QUARTER15-20% INCENTIVE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  60. 60. A SIMPLE PAY-PER-SUCCESS BUSINESS CASE & PROCESS 12 OCTOBER 2011 – SMB MONTREAL
  61. 61. EXAMPLES: KPIS & COMPLETION % OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  62. 62. EXAMPLES PAYMENT STRUCTURE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  63. 63. EXAMPLES: PLANNING PHASE OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  64. 64. EXAMPLES: MONTHLY OPERATIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  65. 65. EXAMPLES: CAMPAIGNS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  66. 66. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  67. 67. BE CREATIVEMONITOROPTIMIZEITERATE FUN FUN FUN OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  68. 68. OCTAVIAN MIHAI :: ROCK&SOCIALSOCIAL MEDIA BREAKFAST MONTREAL
  69. 69. RECAP PAY-PER-SUCCESS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  70. 70. PAY-PER-SUCCESS RULES• 40% RETAINER BASED HIGHER MAXIMUM BUDGET – KEEP INCENTIVES UP - AT LEAST 15% GATHER BEST DATA AND NEGOTIATE AGENCY MUST HAVE STRATEGIC LEAD AGENCY MUST CONTROL THE KPI CYCLE (SALES, SOCIAL MEDIA, SUPPORT, ETC) CLIENT MUST PAY ON-TIME OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  71. 71. LAST THOUGHTS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  72. 72. PAY-PER-SUCCESS WALKS THE TALK LINKING REMUNERATION WITH ADVERTISING MILESTONES OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  73. 73. THE BRAND COMMUNITY APPROACH HELPS YOU ASK THE RIGHT QUESTIONS OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  74. 74. SOCIAL MEDIA ADVERTISING IS ABOUT CREATIVITY AND BUILDING A COMMUNITY NOT ONLY ABOUT AD-WORDS AND PAY-PER-CLICK. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  75. 75. CREATIVITY CAN BE USED EVERYWHERE EVEN IN YOUR BUSINESS MODEL. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  76. 76. LET IT ROCK & PLEASE CONNECT 12 OCTOBER 2011 – SMB MONTREAL
  77. 77. Q&A 12 OCTOBER 2011 – SMB MONTREAL
  78. 78. @ROCKANDSOCIAL@OCTAVIANMIHAIWWW.ROCKANDSOCIAL.COM OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  79. 79. THANK YOU!HOPE IT HELPED! OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL
  80. 80. OCTAVIAN MIHAICEO, Foundero@rockandsocial.com@octavianmihai@rockandsocialPHOTOS ARE PROVIDED BY THE INTERNETS.LET ME KNOW IF YOU KNOW THE CREDITSOR THEY BELONG TO YOU AND WANT ME TO TAKE THEM OUT. OCTAVIAN MIHAI :: ROCK&SOCIAL SOCIAL MEDIA BREAKFAST MONTREAL

×