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[PDF] From the Ground Up: Digital Fundraising For Nonprofits
Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you
need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and
innovating an effective digital fundraising program. With a strong foundation, there’s no limit to what you will be able to build. With this book,
you’ll have a firm grasp on the inner workings of:Digital tools, platforms, offers and integrationsWebsites that convert visitors into donorsEmail
marketing and best practices for increasing email revenueDigital advertising strategiesAnalytics and conversion tracking for measuring
ROIDesign thinking for more donor-centric fundraisingSocial media for impact and meaningful engagementIntroduction to donor journey
mappingSystems thinking as a means to future-proofing your charityThis book is designed to be a handy, easy to use handbook that you'll want
to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to
speed.
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