We helped Tilt All Day in creating exclusive & limited menu cards. Check out the case study to know how we did it.

1. TILT ALL DAY

2. 'Design is creativity with strategy'
At Social Squared we dazzle our clients by creating
fabulous designs that are responsive & have a visual
appeal which entice their audience.
Our forte includes Brochure Designing, Logo Designing,
Business Cards, Newsletter, Flyer Designing and more.

3. PROJECT TITLE

4. CLIENT
A Restobar
With its exposed brick walls and low key lighting, Tilt All
Day creates an elegantly rustic atmosphere which is a
pleasure to soak in for everyone. The high European
ceilings, exotic cocktails, and its wide exhaustive wine
menu, Tilt all day becomes a perfect place to unwind
your day. Transforming into a perfect party destination
over the weekends, Tilt All Day is the obvious choice of
many and is soon becoming one of Bombay’s
legendary restaurants.

5. DESIGN BRIEF
Till All Day walks an extra mile in creating a memorable
dining experience for its patrons by creating exclusive &
limited menu cards for special occasions like :
- Valentines Day
- Christmas
- ICC Cricket World Cup 2015
- All Thing Nice Wine Week 2015
Design Requirement :
To design and develop menu cards which reflect the
theme of the occasion, elegant, premium looking,
memorable and inviting

7. RESEARCH & MOOD BOARD CREATION
We unleashed our thirsty creative minds to primary and
secondary research and ensured we get the most
impactful visual solutions possible.
• Primary Research
- Visit client to get an understanding his requirement
- Study existing menu cards
- Study competitors menu cards
• Secondary Research
- Internet search for Theme menu cards
- Study color schemes for each theme
• Mood Board Creation for Design Inspiration

8. CONCEPT CREATION
We created multiple first draft design directions and
concepts. We also presented these concepts explaining
our rational behind each design direction.

9. REFINEMENT & ACTUAL PRODUCT
ICCWORLDCUP2015

10. FINAL PRODUCT – ELEMENTS
WORLD CUP 2015 MENU
• Elements used involved silhouettes of
things related to the sport
• The language was also customized. For
eg. Bouncers & Yorkers for Drinks Menu,
Powerplay for starters etc.

11. REFINEMENT & ACTUAL PRODUCT
CHRISTMAS

12. FINAL PRODUCT – ELEMENTS
CHRISTMAS SPECIALS MENU
• We wanted to create a very simple yet elegant
Christmas specials menu card for Tilt All Day
• The elements used in the menu card are subtle
at the same time celebratory
• Usage of Christmas balls gives a whimsical look
to the menu card
• Colour composition – Beige-cream with a hint of
red

13. REFINEMENT & ACTUAL PRODUCT
ALLTHINGSNICEWINE

14. FINAL PRODUCT – ELEMENTS
ALL THINGS NICE WINE MENU
• Tilt All Day was amongst many other restaurants
in Mumbai to participate in the All Things Nice
Wine Week 2015
• We wanted wine to be the hero of the menu
card design – A wine bottle was created in
tangram using bright colours to easily attract the
customer s
• Colour Theme – Colorful elements on a beige-
cream background

15. REFINEMENT & ACTUAL PRODUCT
VALENTINE’SDAY

16. FINAL PRODUCT – ELEMENTS
VALENTINE’S DAY MENU
• Elements like hearts and decorative vectors were
used to give the menu the desired look
• Colour theme : Pink, Red and Dark Brown

17. www.
www.socialsquared.in /SocialSquaredIndia @SocialSquaredIN