FailForward: Why successful innovators have to learn how to fail. This deck was used to facilitate an interactive "Fail Camp" on stage of 'trendforum' 2010 in Munich with innovation experts from IBM, Deutsche Telekom (and many more in the audience). The Fail Camp was set up to discuss how failing relates to innovation, to share experiences about failed innovation projects and the best practices companies can develop to learn from failure and succeed from learning.

1. #FailForward
Till Grusche // Director of Marketing Europe // trendforum 2010

2. Best Cases

3. Best Cases
Changing User Demands
Technology Shifts Competitive Pressures

4. Best Cases

5. Failing

7. Failure is an integral part of (disruptive) innovation

8. Failures large and small are a reality

9. Fail Camp

10. Fail Camp
Thomas Wenzel-
Haberstock, IBM
Till Grusche
frog design
Peter Borchers
Deutsche Telekom

11. Failure can drive success

12. a failure is
a failure

14. Fail fast, fail early, fail smart

15. Failing forward requires a process

16. “Design as a process”

17. Rapid prototyping

18. Rapid prototyping

19. Rapid prototyping

20. What does it take to successfully “fail forward”?

21. 1) Culture & Leadership

22. Start-up

23. Pure Digital

25. Corporates

28. Metrics & Leadership

29. 2) Structure

30. “Innovation Lab”…?

31. Not much to Lots to
Calculating gain/lose gain/lose
the stakes
Firewall it from your vital
organs so you won‟t be
dominated by fear. Build
Do you really want the possibility for mutation,
High risk of failure to waste any time e.g. milestones that are
on this?
not „pass/fail‟ but rather
continue-straight / change-
direction / stop)
Be selective.
Yeah sure, like this
You may be spending
quadrant exists,
Low risk of failure too much of your
right?
resources on these.
.

32. 3) Character

33. A question of education

34. A question of education

35. Entering work life…

36. In medias res

37. Ever tried.
Ever failed.
No matter.
Try Again.
Fail again.
Fail better.
Samuel Beckett