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Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Andre Piazza @apiazza
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Andre Piazza @apiazza
as seen on
agenda
1. defining failure and learning
2. neuroscience: how humans fail and learn
3. strategies to connect, influence oth...
what is failure?
Listening to people speak about it, keywords emerge:
• perceptions
• beliefs, worldviews
• expectations
•...
what is failure?
failure = reality – expectations
• an event that happens inside your brain, almost instantly
• reason eng...
the learning process
in 8 steps
1. Expectations are formed
context + biases & filters + beliefs, determined by culture & b...
what is learning?
learning = commitments + new
ability to take risks + fresh
willingness to be vulnerable
• it requires em...
brain dynamics
upon receiving stimuli,
the brain triggers mechanisms
that propel a binary response:
threat reward
Learning...
how the brain handles…
threat
sudden release of: adrenaline cortisol
stop non-essentials
fight flight
Learning from Failur...
how the brain handles…
anticipation: as reality gets closer to expectations…
reward
progressive release of: dopamine
joy p...
SCARF: a brain-based model for
collaborating with and influencing others
5 things the mind scans for all the time:
SCARF –...
SCARF: a brain-based model for
collaborating with and influencing others
towardsaway from
rewardthreat
Status
Certainty
Au...
narratives & storytelling
• activate multiple parts of the brain
• synchronize the brain waves of multiple people
Learning...
narratives & storytelling (cted.)
Learning from Failure: how to bounce back when you need the most @apiazza 14
mammalian b...
narratives & storytelling (cted.)
villain hero
victim
drama
triangle
Learning from Failure: how to bounce back when you ne...
narratives & storytelling (cted.)
villain hero
blames others or self
•“it should be different”
•“who’s to blame?”
•“you’re...
narratives & storytelling (cted.)
villain hero
seeks temporary relief
•“I can handle it”
•“I can help”
•“poor you”
victim
...
narratives & storytelling (cted.)
villain hero
victim
drama
triangle
Brené Brown - Blame (3:25)
Learning from Failure: how...
there‘s hope: cognitive reappraisal
• step outside the situation
• view it as an external observer
• fail more freely by l...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Learning from Failure: how to bounce back when you need...
cognitive reappraisal (cted.)
villain hero
challenger coach
victim
creator
re-telling
the story
Learning from Failure: how...
cognitive reappraisal (cted.)
villain hero
challenger coach
provokes others to
take action
•“I felt _____. Is that
what yo...
cognitive reappraisal (cted.)
villain hero
challenger coach
facilitates self-
empowerment
•“Here are the
options”
•“Let me...
cognitive reappraisal (cted.)
villain hero
challenger coach
victim
creator
re-telling
the story
Learning from Failure: how...
leading change
increasing learning in the organization
failure
Your
• emotions
• thoughts
• decisions
• attitude
create / ...
leading change
increasing learning in the organization
shaping the culture
• dialogue
• clarity
• empathy
• accountability...
leading change
increasing learning in the organization
Kim Scott –
Radical Candor — The Surprising
Secret to Being a Good ...
what‘s required for the human
brain to learn?
the shift
blame  fault curiosity  learn
• novelty
• variety
• challenge
Le...
lessons learned process
1. Insights
expectations, success, beliefs, decisions, actions,
context, awareness, feelings, thin...
questions that generate insights
1. What were the expectations?
2. How did I / we define success?
3. What were the core be...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Learning from Failure:
how to bounce back when
you need...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
“I have missed more than 9,000 shots
in my career.
I ha...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
"Se terminó para mí la Selección.
Fueron cuatro finales...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Learning from Failure: how to bounce back when you need...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Learning from Failure: how to bounce back when you need...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Learning from Failure: how to bounce back when you need...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
Learning from Failure: how to bounce back when you need...
Global Marketing
Andre Piazza @apiazza
http://linkd.in/andrepiazza
on dealing with criticism
Learning from Failure: how to...
The road to sales enablement
failure
learning
patterns
commitments
insights
• commitments
• new ability to take risks
• ne...
thank you
Andre Piazza @apiazza
http://linkd.in/andrepiazza
@apiazza
Linkedin.com/in/AndrePiazza
Andre Piazza
Slideshare.n...
bibliography
SCARF – NeuroLeadership
Journal
by David Rock
Daring Greatly: How the
Courage to Be Vulnerable
Transforms the...
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Learning from Failure: How to Bounce Back Stronger

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*As seen on ProductCamp, altMBA and PMI Austin Chapter*

Professionals are becoming aware that the journey to success increasingly includes moments in which reality does not match expectations. Recent Neuroscience findings shed light on how humans process those situations and open the door for us to act confidently and compassionately grow when faced with the inevitable of failure.

Can we mature our individual and collective emotions to where we process these situations more freely, learn in the process, and come back willing to perform better as a team?

What if we could increase our ability to bounce back stronger from these situations?

This interactive, two-way presentation will challenge participants to do just that.

In this presentation, you’ll learn:
1. Defining failure and learning
2. The Neuroscience findings on how humans learn
3. Strategies to connect and influence others: the SCARF model
4. The Drama Triangle: 3 roles we often use to tell stories... And the issues involved in those narratives
5. How cognitive reappraisal can improve individual and team's ability to connect and learn
6. Leading change using these constructs: failure, insights, patterns, lessons, commitments
7. A step-by-step process to make all these things happen, graciously

Published in: Self Improvement
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Learning from Failure: How to Bounce Back Stronger

  1. 1. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Andre Piazza @apiazza
  2. 2. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Andre Piazza @apiazza as seen on
  3. 3. agenda 1. defining failure and learning 2. neuroscience: how humans fail and learn 3. strategies to connect, influence others: SCARF model 4. drama triangle: 3 roles we often use to tell stories... And the issues involved in those narratives 5. how cognitive reappraisal can improve team’s ability to connect and learn 6. leading change using these constructs: failure, insights, patterns, lessons, commitments 7. a step-by-step process to make all this happen Learning from Failure: how to bounce back when you need the most @apiazza 3
  4. 4. what is failure? Listening to people speak about it, keywords emerge: • perceptions • beliefs, worldviews • expectations • success • reality • shame, guilt, fear, rejection? Learning from Failure: how to bounce back when you need the most @apiazza 4
  5. 5. what is failure? failure = reality – expectations • an event that happens inside your brain, almost instantly • reason engaged only later to debrief reality • it bears neurochemical implications • it bears binary cognitive impact: threat reward Learning from Failure: how to bounce back when you need the most @apiazza 5
  6. 6. the learning process in 8 steps 1. Expectations are formed context + biases & filters + beliefs, determined by culture & behaviors 2. Process / execution action + decisions + reality 3. The moment event in the brain where reality is measured against expectations 4. The cognitive impact threat reward 5. Narrative: the story we tell making sense of what just happened 6. The shift of altered cognition avoidance curiosity 7. Avoidance leads to “who?”  looking for fault Curiosity leads to “why?”  open to learning 8. Learning: resetting risk intelligence commitments + new risk taking ability + vulnerability Then: Embrace creative tension. Dance with fear. Learning from Failure: how to bounce back when you need the most @apiazza 6
  7. 7. what is learning? learning = commitments + new ability to take risks + fresh willingness to be vulnerable • it requires emotional, rational and physical effort over time Learning from Failure: how to bounce back when you need the most @apiazza 7
  8. 8. brain dynamics upon receiving stimuli, the brain triggers mechanisms that propel a binary response: threat reward Learning from Failure: how to bounce back when you need the most @apiazza 8
  9. 9. how the brain handles… threat sudden release of: adrenaline cortisol stop non-essentials fight flight Learning from Failure: how to bounce back when you need the most @apiazza 9
  10. 10. how the brain handles… anticipation: as reality gets closer to expectations… reward progressive release of: dopamine joy pleasure Learning from Failure: how to bounce back when you need the most @apiazza 10
  11. 11. SCARF: a brain-based model for collaborating with and influencing others 5 things the mind scans for all the time: SCARF – NeuroLeadership Journal by David Rock Status Certainty Autonomy Relatedness Fairness Learning from Failure: how to bounce back when you need the most @apiazza 11
  12. 12. SCARF: a brain-based model for collaborating with and influencing others towardsaway from rewardthreat Status Certainty Autonomy Relatedness Fairness Learning from Failure: how to bounce back when you need the most @apiazza 12
  13. 13. narratives & storytelling • activate multiple parts of the brain • synchronize the brain waves of multiple people Learning from Failure: how to bounce back when you need the most @apiazza 13 Language comprehension areaLanguage production area
  14. 14. narratives & storytelling (cted.) Learning from Failure: how to bounce back when you need the most @apiazza 14 mammalian brain lizard brain
  15. 15. narratives & storytelling (cted.) villain hero victim drama triangle Learning from Failure: how to bounce back when you need the most @apiazza 15
  16. 16. narratives & storytelling (cted.) villain hero blames others or self •“it should be different” •“who’s to blame?” •“you’re wrong” victim drama triangle Learning from Failure: how to bounce back when you need the most @apiazza 16
  17. 17. narratives & storytelling (cted.) villain hero seeks temporary relief •“I can handle it” •“I can help” •“poor you” victim drama triangle Learning from Failure: how to bounce back when you need the most @apiazza 17
  18. 18. narratives & storytelling (cted.) villain hero victim drama triangle Brené Brown - Blame (3:25) Learning from Failure: how to bounce back when you need the most @apiazza 18 is at the effect of < x > •“it’s hard” •“I have to” •“there’s nothing I can do”
  19. 19. there‘s hope: cognitive reappraisal • step outside the situation • view it as an external observer • fail more freely by learning to reframe the story Learning from Failure: how to bounce back when you need the most @apiazza 19
  20. 20. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Learning from Failure: how to bounce back when you need the most @apiazza 20
  21. 21. cognitive reappraisal (cted.) villain hero challenger coach victim creator re-telling the story Learning from Failure: how to bounce back when you need the most @apiazza 21
  22. 22. cognitive reappraisal (cted.) villain hero challenger coach provokes others to take action •“I felt _____. Is that what you intended?” •“I wonder what really happened” victim creator re-telling the story Learning from Failure: how to bounce back when you need the most @apiazza 22
  23. 23. cognitive reappraisal (cted.) villain hero challenger coach facilitates self- empowerment •“Here are the options” •“Let me know if you need help” victim creator re-telling the story Learning from Failure: how to bounce back when you need the most @apiazza 23
  24. 24. cognitive reappraisal (cted.) villain hero challenger coach victim creator re-telling the story Learning from Failure: how to bounce back when you need the most @apiazza 24 claims personal power •“decided to” •“chose to” •“contributed to”
  25. 25. leading change increasing learning in the organization failure Your • emotions • thoughts • decisions • attitude create / shape the culture Learning from Failure: how to bounce back when you need the most @apiazza 25
  26. 26. leading change increasing learning in the organization shaping the culture • dialogue • clarity • empathy • accountability • paraphrasing facilitating and guiding lessons learned process Learning from Failure: how to bounce back when you need the most @apiazza 26
  27. 27. leading change increasing learning in the organization Kim Scott – Radical Candor — The Surprising Secret to Being a Good Boss (21:20) Learning from Failure: how to bounce back when you need the most @apiazza 27
  28. 28. what‘s required for the human brain to learn? the shift blame  fault curiosity  learn • novelty • variety • challenge Learning from Failure: how to bounce back when you need the most @apiazza 28
  29. 29. lessons learned process 1. Insights expectations, success, beliefs, decisions, actions, context, awareness, feelings, thinking, narratives 2.Patterns which patterns are we noticing? 3.Commitments name the temptations am I willing to do things differently? can we improve < A > or < B > in the future? Learning from Failure: how to bounce back when you need the most @apiazza 29
  30. 30. questions that generate insights 1. What were the expectations? 2. How did I / we define success? 3. What were the core beliefs that shaped my actions? 4. What key decisions did I / we make? 5. What was the cultural context? 6. When did you know that a failure to meet the original expectations had occurred? 7. What were the feelings and reactions you had? 8. What was the story that you began to tell about the event (especially to yourself)? 9. What changed in your thinking? 10. What new behaviors or beliefs formed? 11. How was your approach to risk-taking impacted? 12. How did this impact your willingness to be vulnerable, to express yourself with candor and transparency? Learning from Failure: how to bounce back when you need the most @apiazza 30
  31. 31. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Learning from Failure: how to bounce back when you need the most @ ap ia zz a 1831 - Lost his job 1832 - Defeated in run for Illinois State Legislature 1833 - Failed in business 1834 - Elected to Illinois State Legislature (success) 1835 - His Sweetheart died 1836 - Had nervous breakdown 1838 - Defeated in run for Illinois House Speaker 1843 - Defeated in run for nomination for U.S. Congress 1846 - Elected to Congress (success) 1848 - Lost re-nomination 1849 - Rejected for land officer position 1854 - Defeated in run for U.S. Senate 1856 - Defeated in run for nomination for Vice President 1858 - Again defeated in run for U.S. Senate 1860 - Elected President of the United States (success) on overcoming failure Learning from Failure: how to bounce back when you need the most @apiazza 31
  32. 32. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza “I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is why I succeed.” on overcoming failure Learning from Failure: how to bounce back when you need the most @apiazza 32 Michael Jordan "Failure" (30 sec)
  33. 33. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza "Se terminó para mí la Selección. Fueron cuatro finales. Lamentablemente lo busqué. Era lo que más deseaba. No se me dio. Creo que ya está. Me duele más que a ninguno no poder ser campeón con la Argentina. Me voy sin poder conseguirlo". failure = learning, interrupted Learning from Failure: how to bounce back when you need the most @apiazza 33
  34. 34. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Learning from Failure: how to bounce back when you need the most @apiazza 34 success = learning, continued
  35. 35. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Learning from Failure: how to bounce back when you need the most @apiazza 35 failure = a badge of honor Tyrion “Wear it like armor " (13 sec)
  36. 36. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Learning from Failure: how to bounce back when you need the most @apiazza 36 failed to break the internet
  37. 37. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza Learning from Failure: how to bounce back when you need the most @apiazza 37 courage is what counts
  38. 38. Global Marketing Andre Piazza @apiazza http://linkd.in/andrepiazza on dealing with criticism Learning from Failure: how to bounce back when you need the most @apiazza 38
  39. 39. The road to sales enablement failure learning patterns commitments insights • commitments • new ability to take risks • new willingness to be vulnerable Learning from Failure: how to bounce back when you need the most @apiazza 39 reality expectations
  40. 40. thank you Andre Piazza @apiazza http://linkd.in/andrepiazza @apiazza Linkedin.com/in/AndrePiazza Andre Piazza Slideshare.net/Apiazza
  41. 41. bibliography SCARF – NeuroLeadership Journal by David Rock Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown Learning from Failure: how to bounce back when you need the most @apiazza 41 Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality by Christine Comaford-Lynch Drive: The Surprising Truth About What Motivates Us by Daniel Pink

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