What is the expanding role of design in entrepreneurship? What is the interplay between them? David Sherwin, an Interaction Design Director at frog, shares his personal take on this subject from a designer's point of view, with principles you can use to drive sustainable growth and beneficial cultural change within your businesses, as well as approaches for creating valuable new products, services and business models with your customers and communities. This talk was delivered on March 5 at Think Big Partners in Kansas City as part of Kansas City Design Week 2014.
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
1. ENVISIONING
THE BALANCE:
The Dynamic
Role of Design in
Entrepreneurship
David Sherwin @changeorder #KCDW2014
Photo 7910608124 by Creativity103 on
flickr.com / cc attribution 2.0 generic license
9. 228
“Over the last 10 years, design-led companies
have maintained significant stock market advantage,
outperforming the S&P by an extraordinary
%
—DMI Design Value Index, Michael Westcott and Jeneanne Rae, bit.ly/1eSoteK
David Sherwin @changeorder #KCDW2014
10. —Laurie Segall, CNN Money, cnnmon.ie/1fAZTPj
designers
“In the Silicon Valley hierarchy, coders have always
ruled the roost, but right now there's a different
skill set on the industry's most-wanted list:
David Sherwin @changeorder #KCDW2014
11. David Sherwin @changeorder #KCDW2014
How might we
bring design into
entrepreneurship
to improve
our chances of
business success?
14. undertaking risk
creating customer value
making needed things
& receiving feedback
improving business performance
Entrepreneurship
Design in
David Sherwin @changeorder #KCDW2014
15. undertaking risk
creating customer value
making needed things
& receiving feedback
improving business performance
David Sherwin @changeorder #KCDW2014
52. undertaking risk
creating customer value
making needed things
& receiving feedback
improving business performance
David Sherwin @changeorder #KCDW2014
62. undertaking risk
creating customer value
making needed things
& receiving feedback
improving business performance
David Sherwin @changeorder #KCDW2014David Sherwin @changeorder #KCDW2014
69. Photo 4114488878 by gfairchild on flickr.com / cc attribution 2.0 generic license
SHIFT GEARS
BASED ON
WHAT YOU
LEARN
David Sherwin @changeorder #KCDW2014
75. defining your impact potential
looking for “duh” problems
making desirable solutions at
greater and greater fidelity
working in cycles of learning
Entrepreneurship
Design in
David Sherwin @changeorder #KCDW2014