Artists For Humanity
Finance Team - Milestone Report1
I. Table of Contents
I. Table of Contents. II. Goals & Objectives.III. Co. risk financial analysisIV. Milestone breakdown V. Appendices
II. Goals & Objectives.
Client wants:
· Looking to expand the building to the public in order to create a “neighborhood hub community.”
· Creation of cafe/studio gallery museum
· Looking for “studio providers” - they need rental income. Leasing space to these companies and to provide labor to their employees.
· **Maker Space Movement** - A health club model for the maker space movement area.
· Revenue model: based on “cheap and shiny” memberships; storage space; supplies; events to draw revenue and attention
Finance team goal:
To ensure the business will have a financial revenue model within the Makerspace, that is self-sustaining to grow the operations of the business within the business; as well as concise definite numbers (based on estimates) to draw in potential investors to help fund the expansion project in south boston.
Objectives for task:
- An investor pitch deck for Artists for Humanity to sell their services and ideas to potentials for a return in company exposure; media; and project collaboration.
· To increase revenue in the “Makerspace area” per square foot since currently revenues are at 50% for business from arts sold to partnering clients/businesses.
· *Roi analysis and earnings of project*
· Reduce costs for Makerspace
· Quarterly projections
· Realize ideas for funding and estimates based on benchmarks
· Discover present bottlenecks holding up revenue streams as well as future ones
· To create different revenue- streams for Makerspace membership based in accordance with different target markets/users
· To create a pricing model based on square footage; storage; and supplies that will feed demand and sustain cash flows.
· Creation of service pricing model - for classes for maker space along with tier pricing for consumers.
III. Co risk financial analysis
Risk Identification:
· Creation of new classes and services will deter image of Artists for Humanity as a non for profit organization brand image and value.
· “Time to market” delay - in funding can consequently result in a thirty three percent loss in revenue if right time and investors for ideas not found within ample time.
· Not enough value created in models for consumers to buy into idea of “MakerSpace community” and sharing of experience.
Risk assessment & mitigation:
· Emphasis on value creation for new classes and pricing - development of reasoning to support new numbers and figures - will create trust and investor confidence.
· Trial and beta testing for new membership and classes to be offered based on revenue per square foot.
· Analysis from outside perspective - based on “triple constraints.”
· Executing beta testing of new revenue models with a clear evaluation and control plan ...
2. I. Table of Contents
I. Table of Contents. II. Goals & Objectives.III. Co.
risk financial analysisIV. Milestone breakdown V.
Appendices
3. II. Goals & Objectives.
Client wants:
· Looking to expand the building to the public in order to create
a “neighborhood hub community.”
· Creation of cafe/studio gallery museum
· Looking for “studio providers” - they need rental income.
Leasing space to these companies and to provide labor to their
employees.
· **Maker Space Movement** - A health club model for the
maker space movement area.
· Revenue model: based on “cheap and shiny” memberships;
storage space; supplies; events to draw revenue and attention
Finance team goal:
To ensure the business will have a financial revenue model
within the Makerspace, that is self-sustaining to grow the
operations of the business within the business; as well as
concise definite numbers (based on estimates) to draw in
potential investors to help fund the expansion project in south
boston.
Objectives for task:
- An investor pitch deck for Artists for Humanity to sell
their services and ideas to potentials for a return in company
exposure; media; and project collaboration.
· To increase revenue in the “Makerspace area” per square foot
since currently revenues are at 50% for business from arts sold
to partnering clients/businesses.
4. · *Roi analysis and earnings of project*
· Reduce costs for Makerspace
· Quarterly projections
· Realize ideas for funding and estimates based on benchmarks
· Discover present bottlenecks holding up revenue streams as
well as future ones
· To create different revenue- streams for Makerspace
membership based in accordance with different target
markets/users
· To create a pricing model based on square footage; storage;
and supplies that will feed demand and sustain cash flows.
· Creation of service pricing model - for classes for maker
space along with tier pricing for consumers.
III. Co risk financial analysis
Risk Identification:
· Creation of new classes and services will deter image of
Artists for Humanity as a non for profit organization brand
image and value.
· “Time to market” delay - in funding can consequently result in
a thirty three percent loss in revenue if right time and investors
for ideas not found within ample time.
· Not enough value created in models for consumers to buy into
idea of “MakerSpace community” and sharing of experience.
Risk assessment & mitigation:
· Emphasis on value creation for new classes and pricing -
development of reasoning to support new numbers and figures -
5. will create trust and investor confidence.
· Trial and beta testing for new membership and classes to be
offered based on revenue per square foot.
· Analysis from outside perspective - based on “triple
constraints.”
· Executing beta testing of new revenue models with a clear
evaluation and control planning for management with the
business of MakerSpace.
· Emphasis on “triple bottom line” to investors and in final
report to showcase to co.
· “Project Network” to be implemented in order to execute new
business revenue model internally to project managers in
MakerSpace.
IV. Milestone Breakdown
Milestone- Data Collection: 06/15/15
· A) Defining the scope of the project.
· B) Membership research
· C) Class research
· D) Questions for Drew
· E) Crowdfunding research
· F) Creation of Gant Chart
A) Defining the scope of the project.
Start date: 06/15/15
Expected date: 06/15/15
Tolerance: 1 day/s per deliverable
Trend: stagnant
Actual Date: 06/16/15
Variance: +1
6. Issues & comments: Concern on overall scope of project task
and deliverable becoming clearer with research on company and
current business streams.
B) Membership research
Brief: Researching gym memberships and exclusives, that
popular “club memberships” offer to users that result in high
return to companies. Similar model can be used for Artists for
Humanity. Competitors such as “paint nite in Boston” their
pricing and tiers compared to what Artists for Humanity can
accomplish to steal market share.
Start date: 06/17/15
Expected date: 06/24/15
Tolerance: 0 day/s per deliverable
Trend: stagnant
Actual Date: 06/24/15
Variance: +-0
Issues & comments: Predecessor is “Defining the scope of the
project.” Analysis on members and history of attachment on
services provided by Artists for Humanity
C) Classes research
Brief: To understand current offerings and competitor offerings
that have similar art pay per class and service models. What
they are doing and how Artists For Humanity can expand and
compete with those models.
Start date: 06/17/15
Expected date: 06/25/15
Tolerance: 1 day/s per deliverable
Trend: Positive upclimbing
Actual Date: 06/24/15
Variance: -1
7. Issues & comments: Able to extend time of research earlier by
one day, given classes and times offered by competitors around
Boston area. Predecessor is “Defining the scope of the project.”
D) Questions for Mike
Brief: To understand the current model and understand how
much money the co is making now in their existing business
models in order to double those figures to pitch to them our
ideas and create deck for investors.
Sample data questions:
-What current investor deck looks like ? how they are
presenting that information
-The blueprint of the existing space
-How do they honor the investors ? events, names, cards?
-Figure out what didn’t work in the public health awareness
video and how much did they raise ?
-Where are the twelve million dollars currently they have
coming from ? How did they acquire that ?
-Revenue per sq foot of area makerspace
-Other areas/sources of revenue in the building
-Current benchmarks for membership tiers
-Contract management ? What are the payment terms ?
-Open to gift certificate idea - Key stat- forty percent of funds
from gift cards go unclaimed by users
Start date: 06/17/15
Expected date: 06/24/15
Tolerance: 0 days per deliverable
Trend: stagnant
Actual Date: 06/24/15
Variance: +-0
Issues & comments: Gathered insight into overall business and
8. drivers of success for Artists for Humanity and with key
knowledge to develop better revenue business model for
milestone 2 - revenues and financial models. Predecessor is
“Defining the scope of the project” and “classes & member
research.”
E) Crowdfunding research
Brief: A plan to raise funds for project of makerspace and
construction project of building as a whole. Estimated revenues
and costs from initiative. Based on statistics from
Crowdfunding Industry Reports and by massolution
Crowdfunding market to grow for a market size of $20 billion
past 2015. Excellent opportunity for Artists for Humanity to
partake into this trend.
Some samples looked into: Kickstarter; Indiegogo;
Crowdfunder; RocketHub; Crowdrise for this specific funding
goal.
Start date: 06/17/15
Expected date: 06/24/15
Tolerance: 1 days per deliverable
Trend: Positive upclimbing
Actual Date: 06/24/15
Variance: +-0
Issues & comments: Many options in terms of websites, mainly
free and service provided would increase marketing and
exposure to outside MA investors in the arts. Predecessor is
“Defining the scope of the project.”
F) Creation of Gant Chart
Brief: To measure tasks of project into sub delieverables.
Intensity of project will continue into Milestone 2 where
deliverables will focus on planned financial goals and
9. objectives stated earlier.
Start date: 06/25/15
Expected date: 06/27/15
Tolerance: 1 days per deliverable
Trend: stagnant
Actual Date: 06/26/15
Variance: -1
Issues & comments: Exceeded expectation one day earlier than
expected. Predecessor is “Defining the scope of the project;
crowdfunding research; and classes & member research.” Total
time accrued is two days saved for completion of milestone
one.
V. Appendices
3 Year Monthly ProjectionsYear 1Year 2Year 3Peak Annual
RevenuePeak Annual ExpensesProfit %Year 1Year 2Year
31234567891011121314151617181920212223242526272829303
132333435363D3D ACCESS$ 783,000$ 289,60063%$
685,125$ 783,000$
783,00048937.548937.548937.548937.548937.548937.5$