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Copyright © 2009 by Fred George   1
It’s a Bird...

                                      It’s a Plane...

                                  No, it’s Superman
Fred George
TrafficBroker, Ltd., London, United Kingdom



Copyright © 2009 by Fred George                          1
Copyright © 2009 by Fred George   2
Agile is Productive




Copyright © 2009 by Fred George                         3
Agile is Productive




Copyright © 2009 by Fred George                         3
Agile is Productive



                                  Traditional


                  12                Months


            $28                       per Hour


                      $2,000,000




Copyright © 2009 by Fred George                                        3
Agile is Productive



                                  Traditional               Agile

                                                                3
                  12                Months        8     .............
                                                                5
                                                                8

            $28                       per Hour


                      $2,000,000




Copyright © 2009 by Fred George                                         3
Agile is Productive



                                  Traditional                   Agile

                                                                    3
                  12                Months        8         .............
                                                                    5
                                                                    8

            $28                       per Hour        $87

                      $2,000,000                            ?


Copyright © 2009 by Fred George                                             3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                       per Hour   3x        $87

                      $2,000,000                                 ?


Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                       per Hour   3x        $87

                      $2,000,000                        $6,000,000



Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                       per Hour   3x        $87

                      $2,000,000                        $2,000,000



Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                       per Hour   3x        $87

                      $2,000,000                        $1,900,000



Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                       per Hour   3x        $87

                      $2,000,000                        $1,100,000



Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                                            $87
                                                 6x
                                      per Hour


                      $2,000,000                        $1,100,000



Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                                            $87
                                                 6x
                                      per Hour


                      $2,000,000                        $1,100,000

                         <4% ROI


Copyright © 2009 by Fred George                                                  3
Agile is Productive



                                  Traditional                        Agile

                                                                         3
                  12                Months             8         .............
                                                                         5
                                                                         8

            $28                                            $87
                                                 6x
                                      per Hour


                      $2,000,000                        $1,100,000

                         <4% ROI                           94% ROI


Copyright © 2009 by Fred George                                                  3
...   Tools...




Copyright © 2009 by Fred George                    4
Tool: Story Cards




Copyright © 2009 by Fred George                       5
Copyright © 2009 by Fred George   6
(Columbus)




Copyright © 2009 by Fred George                7
Copyright © 2009 by Fred George   8
Copyright © 2009 by Fred George   9
(Detroit)




Copyright © 2009 by Fred George               10
…   Measure Stories...




Copyright © 2009 by Fred George                            11
: Excel




Copyright © 2009 by Fred George    12
Omio -
                                                            Omio - Finger Chart
                         450



                         400



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            # of cards




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                          50



                              0




                          Ju 1
                                r-2


                          Ap 9




                          Ju 4
                          M -7
                          Ap 6

                          Ap 3
                                   0




                          Ju 8
                                25
                          Fe 2

                          Fe 0
                                27




                          M 2

                          M 9
                                   6




                          M 4

                          M 1
                                   8




                                l-2

                                l-9
                          Fe 5




                          M 5




                                 1
                                r-




                               n-
                             r-1

                             r-2

                             r-3




                                1
                                1

                                2




                               -1

                              -1

                               -2




                              -1

                              -2

                              -2
                              b-




                                 -




                             ay
                             ar




                             n-

                             n-

                             n-
                             b-

                             b-

                             b-




                            Ju

                            Ju
                           Ap

                           Ap




                           Ju
                            ar

                            ar

                            ar




                           ay

                           ay

                           ay
                         Fe




                           M




                           M




                              Customer/Closed   BA/QA   DevComplete   In Progress   Defined/Ready   Pre-Defined   Descoped/parked



Copyright © 2009 by Fred George                                                                                                     13
Omio -
                                                            Omio - Finger Chart
                         450



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                         350



                         300



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            # of cards




                         200



                         150



                         100



                          50



                              0




                          Ju 1
                                r-2


                          Ap 9




                          Ju 4
                          M -7
                          Ap 6

                          Ap 3
                                   0




                          Ju 8
                                25
                          Fe 2

                          Fe 0
                                27




                          M 2

                          M 9
                                   6




                          M 4

                          M 1
                                   8




                                l-2

                                l-9
                          Fe 5




                          M 5




                                 1
                                r-




                               n-
                             r-1

                             r-2

                             r-3




                                1
                                1

                                2




                               -1

                              -1

                               -2




                              -1

                              -2

                              -2
                              b-




                                 -




                             ay
                             ar




                             n-

                             n-

                             n-
                             b-

                             b-

                             b-




                            Ju

                            Ju
                           Ap

                           Ap




                           Ju
                            ar

                            ar

                            ar




                           ay

                           ay

                           ay
                         Fe




                           M




                           M




                              Customer/Closed   BA/QA   DevComplete   In Progress   Defined/Ready   Pre-Defined   Descoped/parked



Copyright © 2009 by Fred George                                                                                                     13
Omio -
                                              Omio - Highlight - 4 iterations


             300



             290



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             270
# of cards




             260



             250



             240



             230
               Jun-18   Jun-20    Jun-24   Jun-26    Jun-30      Jul-2     Jul-4       Jul-8     Jul-10   Jul-14

                                       Customer/Closed   BA/QA    DevComplete      In Progress


Copyright © 2009 by Fred George                                                                                    14
Copyright © 2009 by Fred George   15
Copyright © 2009 by Fred George   16
Copyright © 2009 by Fred George   16
Copyright © 2009 by Fred George   16
Copyright © 2009 by Fred George   16
Copyright © 2009 by Fred George   16
Copyright © 2009 by Fred George   17
Copyright © 2009 by Fred George   17
Copyright © 2009 by Fred George   17
Copyright © 2009 by Fred George   17
…        Management...




Copyright © 2009 by Fred George                   18
Manager




Copyright © 2009 by Fred George             19
Manager




Copyright © 2009 by Fred George             19
Manager



                                    Traditional




Copyright © 2009 by Fred George                   19
Manager



                                    Traditional




                                       Agile




Copyright © 2009 by Fred George                   19
The Soul of
a New
Machine
Copyright © 2009 by Fred George   20
Guns,
Germs, and
Steel
Copyright © 2009 by Fred George   21
Leader




Copyright © 2009 by Fred George            22
Leader




Copyright © 2009 by Fred George            22
Leader




Copyright © 2009 by Fred George            22
Copyright © 2009 by Fred George   23
300




Copyright © 2009 by Fred George         23
300




Copyright © 2009 by Fred George         23
300




Copyright © 2009 by Fred George         23
300 40




Copyright © 2009 by Fred George            23
Omio - 10




Copyright © 2009 by Fred George   24
Titles versus Reality
                            vs.

     Dave

   George

      Fred

      Paul

    Sarah

   Jeremy

Matt (client)



Copyright © 2009 by Fred George                           25
Titles versus Reality
                            vs.

     Dave                    ✓
   George                         ✓   ✓      ✓
      Fred                            ✓      ✓
      Paul                                   ✓
    Sarah                                    ✓
   Jeremy                                                 ✓
Matt (client)



Copyright © 2009 by Fred George                                   25
Titles versus Reality
                            vs.

     Dave                    ✓        ✓             ✓      ✓
   George                         ✓   ✓      ✓      ✓
      Fred                   ✓    ✓   ✓      ✓      ✓      ✓
      Paul                            ✓      ✓      ✓
    Sarah                             ✓      ✓      ✓
   Jeremy                                                 ✓
Matt (client)                                       ✓     ✓

Copyright © 2009 by Fred George                                   25
Titles versus Reality
                            vs.

     Dave                    ✓        ✓             ✓      ✓
   George                         ✓   ✓      ✓      ✓
      Fred                   ✓    ✓   ✓      ✓      ✓      ✓
      Paul                            ✓      ✓      ✓
    Sarah                             ✓      ✓      ✓
      ✘
   Jeremy

Matt (client)                                       ✓     ✓

Copyright © 2009 by Fred George                                   25
...                   People...




Copyright © 2009 by Fred George               26
Copyright © 2009 by Fred George   27
Copyright © 2009 by Fred George   27
Copyright © 2009 by Fred George   28
Copyright © 2009 by Fred George   29
Copyright © 2009 by Fred George   29
Copyright © 2009 by Fred George   29
Copyright © 2009 by Fred George   29
Copyright © 2009 by Fred George   29
125%



 100%



   75%



   50%



   25%



     0%


                        Tools     Process   Management
Copyright © 2009 by Fred George                          30
125%



 100%



   75%



   50%



   25%



     0%


                        Tools     Process   Management
Copyright © 2009 by Fred George                          30
125%



 100%



   75%



   50%



   25%



     0%


                        Tools     Process   Management   Skills
Copyright © 2009 by Fred George                                   30
Copyright © 2009 by Fred George   31
Copyright © 2009 by Fred George   31
Copyright © 2009 by Fred George   31
Copyright © 2009 by Fred George   31
Copyright © 2009 by Fred George   31
Copyright © 2009 by Fred George   31
Copyright © 2009 by Fred George   32
Copyright © 2009 by Fred George   32
2-6




Copyright © 2009 by Fred George         32
2-6




Copyright © 2009 by Fred George         32
2




                                      2-6




Copyright © 2009 by Fred George             32
Training Process




Copyright © 2009 by Fred George                      33
Waste (no learning)




Copyright © 2009 by Fred George                         34
Learning




Copyright © 2009 by Fred George              35
“Fix the Furniture”
“                                 ”




Copyright © 2009 by Fred George                             36
Learning
                         ...




Copyright © 2009 by Fred George              37
... and More Learning
…




Copyright © 2009 by Fred George                           38
Lies of...
Spreadsheet




Copyright © 2009 by Fred George                39
Lies of...
Spreadsheet




Copyright © 2009 by Fred George                39
No Funnels




Copyright © 2009 by Fred George                40
No Funnels




Copyright © 2009 by Fred George                40
No Funnels




Copyright © 2009 by Fred George                40
No Funnels




Copyright © 2009 by Fred George                40
Copyright © 2009 by Fred George   41
Work




Copyright © 2009 by Fred George          41
Work   People




Copyright © 2009 by Fred George                   41
Work        People




                                   Monthly?

Copyright © 2009 by Fred George                        41
Work        People




                                    Weekly?

Copyright © 2009 by Fred George                        41
Work       People




                                    Daily!

Copyright © 2009 by Fred George                       41
Copyright © 2009 by Fred George   42
125%



 100%



   75%



   50%



   25%



     0%


                        Tools     Process   Management   Skills
Copyright © 2009 by Fred George                                   43
125%



 100%



   75%



   50%



   25%



     0%


                        Tools     Process   Management   Skills
Copyright © 2009 by Fred George                                   43
125%



 100%



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                        Tools     Process   Management   Skills
Copyright © 2009 by Fred George                                   43

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