Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reuters Times Square2v.1 2011.10 17


Published on

HUGE digital out-of-home (OOH/DOOH) in South end of Times Square in New York. A Reuters/NASDAQ Alliance --

  • Be the first to comment

  • Be the first to like this

Reuters Times Square2v.1 2011.10 17

  1. 1. INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM TS ² is the immense digital display standing tall in the heart of Times Square & is the ideal stage for today’s biggest & boldest brand events
  2. 2. TS2 combines two anchor landmarks Thomson Reuters 43rd Street and 7th Avenue 22 stories high 2517 x 4478 pixels NASDAQ Tower 43rd Street and Broadway 7 stories high 1280 x 1676 pixels Close to 20,000 sq ft of digital real estate
  3. 3. Viewable From All Angles of the Square <ul><li>The Reuters Sign </li></ul><ul><li>43rd Street and 7th Avenue </li></ul><ul><li>22 stories high </li></ul><ul><li>11 giant LED screens </li></ul><ul><li>1.4 million pixels </li></ul><ul><li>16.7 million colors </li></ul><ul><li>The NASAQ Sign </li></ul><ul><li>43rd Street and Broadway </li></ul><ul><li>7 stories high </li></ul><ul><li>Full-wrap around NASDAQ market site </li></ul><ul><li>1280 X 1676 pixels </li></ul>Bridges The Entire South Side of the Square, at 43rd Street from Broadway to Seventh Avenue
  4. 4. Bridges the south side of Times Square Unique opportunity to promote brands in one of the world’s most iconic locations Seamlessly integrates a range of leading-edge technologies Enables large-scale, global events
  5. 5. Times Square #1 US tourist destination 47 million tourists per year 1.6 million impressions daily 230,000 employees 33,000 households
  6. 6. 25% of all NYC’s hotel rooms located in TS Visited by millions, exposed to billions More than 1,000 hours of annual broadcasting from TS 10+ million viewers daily via nationally televised programs 150+ million per year use public transport into and out of TS
  7. 7. TS2 creates impressive moments BREAKTHROUGH BRAND EVENTS ARE DEFINED BY THEIR REACH AND SPEED AT WHICH THEY TRAVEL In-the-Square moments Brand events that form memorable consumer moments Viral moments In-the-Square moments that spread exponentially Calendar moments Tie-in a holiday or Times Square event to a campaign
  8. 8. Capabilities include TS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIES Live video from satellite, fiber, or the street Interact via smartphones, TXT, SMS, web Live-action and multiple-choice games Instant polling and tabulation Control the signs via IVR technology
  9. 9. Toyota Prius INTERACT WITH THE BRAND AND A MASSIVE DIGITAL BILLBOARD IN TIMES SQUARE USING AN IPHONE Over 1,000 drawings received Draw on an iPhone with a finger App uploads drawing in real-time Drawing used to create environment Seen live on TS2 and via webcam
  10. 10. Toyota Prius
  11. 11. Passersby took control of TS2 in real-time using voice commands Live webcam received over participation in all timeslots A TECHNOLOGICAL BREAKTHROUGH, CREATING NEW POSSIBILITIES IN DIGITAL SIGNAGE CAMPAIGNS SECRET VOICE CATCHPHRASES WOULD TRIGGER SPECTACULAR ANIMATIONS ON BOTH SIGNS 99 % 600,000 views Verizon Droid
  12. 12. Accelerade 24-hour endurance run on a treadmill suspended 4 stories above Times Square Data from the treadmill was transmitted to and displayed on TS2 in real-time Ultra-marathoner Dean Kanarzes A DUAL-SCREEN SIMULCAST FROM 3 LIVE VIDEO FEEDS WERE DISPLAYED ON TS2 AND VIA WEBCAM
  13. 13. TIME Person of the Year Photos submitted by mobile or web were displayed 40 feet tall in Times Square, photographed with an HD webcam, then displayed in a web gallery 9+ million media impressions 650,000+ website impressions 49,000+ photos displayed
  14. 14. TS2 designs and produces the animation with client supplied assets TS2 produces the animation with client supplied concept, layout and assets Client designs and produces the animation with TS2 supplied template Production options THE TS2 CREATIVE TEAM CAN HELP YOU TAKE ADVANTAGE OF ON-SITE AND VIRAL CAPABILITIES 1 2 3