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Summary of Work Package Communication and Advocacy
1. WP C&A
Year 8 activities achieved
Thierry Helmer,
Extended MTM
ACCRA 8 – 9 March 2018
2. 08/03/2018 Extended MTM 2
• Communication strategy : Social network communication strategy
• Tools : Paepard information streamlining, the Paepard portal
• Publications : Policy brief n°4 and analytical document on Paepard
communication
• Communication support : Website, Blog, Dgroups, social networks
• Advocacy : EDD 2017 support, Assist the consortia & the platforms to
make visible their activities , Disseminate key messages during
participation to key events in Africa and Europe
Summary
3. 3
European Developement Days 2017 (EDD 2017)
• With powerful help of CTA (Laurianne)
• Use the social network tools to enhance PAEPARD visibility
• Social network communication strategy document
• PAEPARD Twitter and Facebook accounts
Communication strategy
08/03/2018 Extended MTM
New category of users attracted
by social media communication (0
to 500 followers in 5 months, 350
tweets published, 700 “retweets”
or “likes” on our tweets),
Increase of 50% compared to the
previous year of the PAEPARD
publication downloads.
4. 4
PAEPARD information portal
• Streamline all the information managed by
Paepard’s tools
• Blogpost (funding oportunities, events,
conferences, repports in ARD..),
• Activities (Paepard and consortia main
actions),
• Library (Documents produced by PAEPARD),
• News,
• Agenda (main events),
• Partners (Potential partner institutions that
have subscribed to the site),
• Directory (Paepard members skills).
Better enhancement of communication tools
• Visits increased of 25% on the website
Tools
08/03/2018 Extended MTM
5. 5
Policy brief n°4: “The journey from an information platform to a
knowledge management system” (English and French versions)
Analytical document: “PAEPARD communication: The journey from
an information platform to a knowledge management system(English
and French versions)
Publications
08/03/2018 Extended MTM
6. 6
Consortia highlighting on the website
Communication support
08/03/2018 Extended MTM
Valorization of publications
Tweet template
13. Number of PAEPARD Dgroups members in 2017
From January 2017 (7,570) to December 2017 (8,765)
an increase with 1,195 members.
Members with a cgiar extension in their emails:
from 193 (2016) to 244
Members with a slu.se extension in their emails: 72 (2016) to 69
Members with an fao.org extension in their emails: 64 (2016) to 82
Members with a giz.de extension in their emails: 51 (2016) to 66
Members with an ec.europa.eu extension in their emails: 46 (2016) to 58
Members with a wur.nl extension in their emails: 41 (2016) to 44
Members with an ugent.be extension in their emails: 37 (2016) to 52
Members with an asareca.org extension in their emails: 22 (2016) to 21
Members with an ird.fr extension in their emails: 16 (2016) to 15
Members with an ifad.org extension in their emails: 15 (2016) to 20
Members with an usaid.gov extension in their emails: 13 (2016) to 14
Members with a coraf.org extension in their emails: 13 (2016) to 14
Members with an uni-bonn.de in their emails: 12 (2016) to 14
PAEPARD consortium
CIRAD 45, CTA 23, RUFORUM 18, FANRPAN 14, ROPPA 11, NRI 5, EAFF 13, SACAU 10,
ColeACP 9, CSA 5, PROPAC 6, ICRA 7, Agrinatura 4, FARA 9
14. Number of postings on the PAEPARD blog in 2017
PAEPARD has been documenting a large amount of ARD
initiatives and reports (Agricultural Research for Development)
since 2010 with the view of reinforcing their visibility and
create synergies. http://paepard.blogspot.com/.
This is performed on a chronological base through the
PAEPARD blog:
2017 (495 blog posts)
2016 (356 blog posts)
2015 (400 blog posts),
2014 (400 blog posts),
2013 (257 blog posts),
2012 (344 blog posts),
2011 (249 blog posts),
2010 (186 blog posts)
15. Number of views of the PAEPARD blog in 2017
Total number of page views: 207,473
average 17,250 per month
average of 575 page views per day
16. Number of views Funding opportunities
Number of views ARD funding opportunities posted on 16/02/2018: 2,830
Number of views ARD funding opportunities posted on 13/11/2017: 4,077 (4,336 per 06/03/18)
Number of views ARD funding opportunities posted on 21/06/2017: 3,890 (4,042)
Number of views ARD funding opportunities posted on 16/05/2017: 1,359 (1,409)
Number of views ARD funding opportunities posted on 23/01/2017: 3,480 (3,562)
17. Number of views Upcoming events
Number of views upcoming events 27/02/2018: 922
Number of views upcoming events 29/01/2018: 1,218
Number of views upcoming events 04/01/2018: 1,092 (1,457per 06/03/2018)
Number of views upcoming events 28/11/2017: 897 (922)
Number of views upcoming events 30/10/2017: 805 (821)
Number of views upcoming events 02/10/2017: 1,335 (1,352)
Number of views upcoming events 01/09/2017: 183 (191)
18. Some feedback on the PAEPARD blog content (a)
16/01/2017
Thank you for the great report you made on the Nairobi conference in PAEPARD’s blog: New Business
Models for Sustainable Agricultural Mechanization in sub-Saharan Africa. We have planned to include it in
our Newsletter edition of January, giving credits to you and PAEPARD. It’ll be released today.
Beatriz Arribas, Communications Officer, CEMA aisbl - European Agricultural Machinery Industry Association
04/02/2017
Let me take this opportunity to sincerely thank you for the very relevant materials you had been sending to
me despite of my being from Asia. I know this note is long overdue as I had been receiving notes from you
since the last two years.. These are valuable materials I share to my regional colleagues in the Asia-Pacific
Islands Rural Advisory Services(APIRAS) Network which is one of the Regional networks of the Global Forum
for Rural Advisory Service (GFRAS), and likewise as reading materials for my PhD students major in
Community Devloplment, PhD Major in Extension Education and PhD major in Development Studies.
VIRGINIA R. CARDENAS, Ph.D. University of the Philippines Los Baños, Member Steering Committee, GFRAS
03/03/2017
Thank you for sharing those fantastic resources! Was there a recording of the webinar for those of us who
weren't able to attend?
Hannah Fitter, Global Knowledge Initiative c/o American Association for the Advancement of Science (AAAS)
19. Some feedback on the PAEPARD blog content (b)
23/03/2017
We (AFAN) hereby express our Profound gratitude for the good work on the Platform. Prince
Ikechukwu Ebenezer Ubaka JP. National President All Farmers Association of Nigeria AFAN
29/03/2017
Thank you for the great work you continue to do on the PAEPARD dgroups.
Emily Nwanko AFDB
31/08/2017
Just a quick word of appreciation from my side – a prospective list of conferences is
very useful. Hope you can keep this feature going forward.
Iddo Dror| Head of Capacity Development | International Livestock Research Institute
06/09/2017
Actually the PAEPARD messages are quite many 😊 but interesting indeed!
Maurizio Sajeva, Forest Economist, Pellervo Economic Research PTT, Helsinki, Finland