Presentation 20100428


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Presentation 20100428

  1. 1. Social Media?
  2. 2. The Web is finally becoming Universal… … and still its growth is amazing !! 400 % globally since 2000 – 1500 % in Africa – 900 % in Latin America 550 % in Asia and even 300 % in Europe 1.8 Billion users worldwide, 26% of humanity 75 % of populations in Western countries & about 10% in Africa (Source: Internet World Stats)
  3. 3. v 2 out of 3 internet users are on social networks 4 th most popular online activity (ahead of email) 10% of time spent on the web – and so on… (Source: Nielsen) 350 million members, 5 billion minutes / day spent on Facebook, Twitter ‘s monthly growth up to 1400% SOCIAL NETWORKING is changing the web
  4. 4. INFO FLOWS exponential growth Synchronized GLOBALLY… 100M viewed videos on YouTube / day 15M articles on Wikipedia 534M / month Add This users share articles in 50 languages, 1 article shared on Viadeo generates 5 new readers … in REAL TIME, from ANYWHERE Info is automatically and globally synchronized from anywhere: websites, Smartphones thru API … from ANYONE Any individual produces info that is to be shared, recommended, shared, etc.
  5. 5. CONTENT is no more king The WEB is OPEN The web is about sharing & engaging “It’s not what you do but who you know” Platforms are open and interoperate thru APIs and web services, information feeds are shared. The next step: Web without websites? The INDIVIDUAL is ! His differences make the difference.. even in a globalized world. Both on a personal & professional point of view
  6. 6. PSN are changing PROS & COMPANIES <ul><li>500 million professionals should be using PSN </li></ul><ul><li>by 2015 </li></ul><ul><li>Added VALUE is created by INDIVIDUALS </li></ul><ul><li>Their VALUE is linked to their e-REPUTATION </li></ul><ul><li>e-REPUTATION is based on RECOMMENDATION </li></ul>PSN bring more transparency !
  7. 7. TRANSPARENCY brings changes <ul><li>The end of the ORGANIZATION CHART ? </li></ul><ul><ul><li>knowledge & responsibilities are better & more “horizontally” shared </li></ul></ul><ul><li>The end of PERMANENT CONTRACTS ? </li></ul><ul><ul><li>towards more flexibility and multi facets pros </li></ul></ul>
  8. 8. Companies need to <ul><li>93% of social media users believe </li></ul><ul><li>a company should have a presence </li></ul><ul><li>on Social Networks </li></ul><ul><li>(Source: Cone Inc.) </li></ul><ul><li>Need to capitalize on individual </li></ul><ul><li>Networks & create their own, build </li></ul><ul><li>their own e-REPUTATION </li></ul>
  9. 9. From ROI to ROE… <ul><li>your main investment is TIME & BRAINS </li></ul><ul><li>ADDED VALUE takes time & comes out of engagement, personal relations </li></ul><ul><li>ROE > ROI </li></ul>
  10. 10. Viadeo Presentation
  11. 12. Who are we? Founded in June 2004, Viadeo quickly established itself as an essential tool for professional networking in Europe and beyond.   The company employs 200 employees Headquarters in Paris Locations Since 5 years… Apr. 2009 3 rd fund raising round: 5M€. 2000 Agregator: Network of 300 « high speed Growth companies » Oct. 2009 Acquisition of Unyk, a networking platform. Nov. 2006 Viaduc changes its name into Viadeo and launch the site in Europe. June 2004 Creation of Viaduc in France, an online business network. June 2006 5M€ raised. Aug. 2007 New fund raising round: 5M€. Nov. 2007 Viadeo partners with Google OpenSocial project. Dec. 2007 Acquisition of Tianji, the leading online business network in China. July 2008 Acquisition of Spanish site ICTnet . Nov. 2008 Opening of Viadeo Mexico. Jan. 2009 Acquisition of ApnaCircle, the leading online business network in India.
  12. 13. 25 million members wordwilde Viadeo leader in Europe and emerging countries Northern America 4 M Southern America 8,5 M Europe 5,7 M China 3,5 M India 1,5 M Other countries 1,8 M
  13. 14. Europe 5,7 million members France 3,3 M Spain 850 K Italy 400 K United Kingdom 350 K Others 800K Paris * Lyon * Milano * London * Barcelona * Madrid * * Viadeo Offices
  14. 15. North and South America 12,5 million members Mexico 2,3 M Brasil 2 M USA 600 K Others 7,6 M Mexico * Montreal * * Viadeo Offices
  15. 16. Key positions and areas of activity Key positions held by members of Viadeo (in%) Viadeo members occupy key roles within their companies Key areas in which working members of Viadeo (in%) 20%
  16. 17. Who are the Viadeo members ? Employees 75 % Entrepreneurs 15 % Freelance 5% Unemployed 5% Status Less than 100 employees 58% 100 to 500 13% 500 to 1000 6% Over 1000 23 % Size of company 40% 60%
  17. 18. Viadeo, audience and activity Over 1 million new members / month Over 2 million profiles consulted / day 100 000 connections / day 150 million viewed pages / month Thousands of Q&A… … and shared articles Over 32 000 forums with over 3 million of members 350 communities With over 350 000 members Over 20 000 referenced blogs
  18. 19. Use of Viadeo
  19. 20. Professional Social Network: What for? <ul><li>Find new career opportunities 54% </li></ul><ul><li>Recruitment 16% </li></ul><ul><li>Find clients 25% </li></ul><ul><li>Find financial partners 11% </li></ul><ul><li>Find commercial partnerships 22% </li></ul><ul><li>Find suppliers 16% </li></ul>Note : Viadeo’s studies on motivation of members to join Viadeo Why join a PSN?
  20. 21. Professional Social Network: Key success factors? <ul><li>Monetization requires that members use the platform </li></ul><ul><li>Member usage grows with the quality and size of the Network </li></ul><ul><li>Member base size (by cities, activities, job functions,…) </li></ul><ul><li>Speed of member growth </li></ul><ul><li>Quality & quantity of contacts </li></ul><ul><li>Useful business tools </li></ul><ul><li>Relevant information </li></ul><ul><li>Activity: nb of page view/connections </li></ul><ul><li>Provide Business opportunities </li></ul><ul><li>Increase productivity </li></ul><ul><li>Value-added services </li></ul><ul><li>Targeted advertizing </li></ul><ul><li>Career development </li></ul>
  21. 22. Viadeo’s Business Model: Deliver value to users Viadeo’s platform and member base is highly valuable to: <ul><li>Members: Premium subscription </li></ul><ul><ul><li>Enhance visibility </li></ul></ul><ul><ul><li>Find business contacts </li></ul></ul><ul><ul><li>Career opportunity </li></ul></ul><ul><li>Recruiters: Recruiting tools </li></ul><ul><ul><li>Access to qualitative candidates in position </li></ul></ul><ul><ul><li>Post job offers </li></ul></ul><ul><ul><li>Increase employment brand awareness </li></ul></ul><ul><li>Advertisers: Targeted Advertising tools </li></ul><ul><ul><li>Highly targeted audience (role, company, interest,…) </li></ul></ul><ul><ul><li>High income profile </li></ul></ul><ul><ul><li>Decision maker in their respective companies </li></ul></ul><ul><li>… </li></ul>
  22. 23. Thanks for your attention ! Olivier Fécherolle Follow me on Twitter : @OlivierFech