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Using Twitter Chats and Podcasts to Mobilize Engagement


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During the 2017 National Regional Transportation Conference, Rachel Beyerle shared information about the National Aging and Disability Transportation Center's outreach efforts.

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Using Twitter Chats and Podcasts to Mobilize Engagement

  1. 1. Using Twitter Chats and Podcasts to Mobilize Engagement Rachel Beyerle Communications Director
  2. 2. A Technical Assistance Center of the Federal Transit Administration hosted by Easterseals and the National Association of Area Agencies on Aging (n4a) established in October 2015. 2 National Aging and Disability Transportation Center (NADTC) Offering resources, training and Information & referral to: • Older adults • People with disabilities • Caregivers • Professionals serving older adults and people with disabilities
  3. 3.  Twitter Chats • Advocacy and Conversation • Awareness and Marketing • Growing Your Stakeholder Engagement • New Partners  Podcasts • Training and Information Sharing  Tips, Tools & Your Experience • What’s Working Well 3 Engagement & Outreach
  4. 4. 4 Twitter Chats Credit:
  5. 5. Twitter is an active part of our communication plan! We use Twitter to: 5 National Aging and Disability Transportation Center (NADTC) • Announce events • Engage with fellow organizations • Raise awareness of who we are and what we do • Share news, research, articles
  6. 6. 2016: Getting Started  Easterseals Transportation Group Twitter Chats • Participated in March 16, 2016 Safe Routes Partnership’s first #MoveEquity Twitter Chat • Hosted June 29, 2016 travel training-focused #AllCanRide Twitter Chat • Co-hosted July 27, 2016 #MoveEquity Twitter Chat with Safe Routes Partnership, National Complete Streets Coalition, League of American Bicyclists 6
  7. 7. Getting Started 7
  8. 8. 2016 Participation 8  We crossed paths with organizations and resources not always on our radar! (e.g., Salud Today, 20-20-20 Movement, Streets Blog USA, FL Safe Mobility)
  9. 9. We Can Do This! 9 Partnered with Via Mobility Services (CO), CUTR at USF, Easterseals Chicago, Easterseals North Texas, Dallas Independent School District, and First Transit June 29, 2016 travel training-focused #AllCanRide Twitter Chat
  10. 10. 2016 Participation and Hosting Results 10 Twitter Profile Visits New Followers May 2016 141 -- June 2016 (6/29 host) 1,511 -- July 2016 (7/20 co-host) 411 21 August 2016 110 -4 September 2016 131 6 October 2016 159 10
  11. 11. Two-Line Title for Alternate Slide Format Looks Like This 11  NADTC (@NADTCmobility) hosted a #SafeWalking Twitter Chat on April 12, 2017 • Hosted by NADTC only (this can limit reach) • Contacted national organizations to ask them to help advertise event (e.g., NADO, CTAA, AARP, Safe Routes Partnership) • Announced via News from NADTC e-news, Facebook, LinkedIn, postcard at ASA Annual Conference • Save the Date tweeted March 17 Fast Forward: 2017 Twitter Chat
  12. 12. Two-Line Title for Alternate Slide Format Looks Like This 12 #SafeWalking Promotion Save the Date Postcards and Welcome Message
  13. 13. Two-Line Title for Alternate Slide Format Looks Like This 13 #SafeWalking 8 Questions • 2:04 pm / Q1: Why are #accessible walking options so important for #Seniors & #PeopleWithDisabilities? #SafeWalking • 2:12 pm / Q2: What are the top priority #policy or #design improvements that need to take place for safer walking in the U.S? #SafeWalking • 2:18 pm / Q3: What are low-cost #pedestrian improvements that can make a real difference to #Seniors & #PWD? Share a pic or design! #SafeWalking • 2:28 pm / Q4: What promising practices or #funding sources are available for #OlderAdult & #PWD walking programs/projects? #SafeWalking
  14. 14. Two-Line Title for Alternate Slide Format Looks Like This 14 #SafeWalking 8 Questions • 2:37 pm / Q5: What online or in-person tools/resources are available for #Seniors & #PWD to help them plan their #pedestrian travel? #SafeWalking • 2:46 pm / Q6: How can #OlderAdults get more involved in advocating for safer #walking or #cycling pathways? #SafeWalking • 2:53 pm / Q7: What are effective ways to reach #seniors, #PWD & their families to let them know about safe walking programs & resources? #SafeWalking • 2:58 pm / Q8: What are new methods/tools to raise #pedestrian safety awareness among the public, #drivers, media & local officials? #SafeWalking
  15. 15. 15 #SafeWalking Chat Results • 19 organizations tweeted • 8 questions were posted in addition to welcomes and wrap-up comments • 9 = highest number of likes for a tweet • 5 = highest number of retweets Twitter Analytics (chat date April 12) March 2017: 5 new followers/421 profile visits April 2017: 36 new followers/1,290 profile visits June 2017: 9 new followers/495 profile visits
  16. 16. 16 Likes: Resources, Pics & Hot Button Topics
  17. 17. 17 Retweets: Resources, Hot Topics & Infographics Hot topics catch attention. Twitter is ideal for sharing resources.
  18. 18. 18 #SafeWalking Tweeters
  19. 19. Two-Line Title for Alternate Slide Format Looks Like This 19 Twitter Chat Observations Check your questions for character limitations beforehand. Don’t forget your #Hashtag phrase in your character limit! Be prepared. Have questions pre-loaded or if loading manually, have them copy & paste ready. Recruit a colleague(s) to observe, reply, retweet, link, like & follow. All hands on deck. Adrenaline will fade by the 45 minute mark. Numbers drop off. Keep ‘em motivated! With more participants you can likely get away with fewer questions!
  20. 20. Storify Archives ( 20 Browse past chats. Search by hashtag.
  21. 21. 21 Podcasts Credit: / Robert Neubecker
  22. 22. 22 NADTC’s First (So Far) Podcast Ask the Expert ADA Podcast – March 30, 2017 • 30-minute Q&A podcast on the Americans with Disabilities Act and Transportation • Featured NADTC Technical Assistance Specialists • Part of NADTC’s online ADA Mini Course but shared with public • Used as a training tool in lieu of a webinar
  23. 23. 23 Ask the Expert Podcast Scripted Questions & Answers Primary audience: transit professionals, operators, drivers, paratransit service, aging and disability services professionals • Service Animals and ADA • Operator Assistance • Reasonable Modification
  24. 24. 24 Ask the Expert Podcast We used as our platform for recording and initial archive. Find us at NADTCPODCAST.
  25. 25. 25 Ask the Expert Podcast • 127 listens on • 28 live listeners (course participants only) on day of podcast On NADTC website: • 279 page views of ADA course landing page; 198 unique page views from March 30-June 20 • 100 page views/91 unique page views of podcast resource page since posted as an NADTC resource (April 25-June 20) Statistics to Date
  26. 26. 26 Podcast Survey Questions 1. Did they listen to the podcast live or download it later? [Live, Later, Didn't listen.] 2. How often do they listen to podcasts (not just training podcasts)? [Weekly, Monthly, Sometimes (few times a year), Rarely, Never listen to podcasts] 3. Is this the first time they've listened to a podcast as part of a training course? [Yes, No, Didn't listen.] 4. Is there anything we can do to change the podcast that would make it easier for them to access? [Open-ended.]
  27. 27. 27 Ask the Expert Podcast Coming Up Next  NADTC has decided to continue to use podcasts for training and information for short subjects (20-30 minutes ideal).  Fixed-route half fare will be next topic.  Considering more conversational—yet scripted—format for future multi-person podcasts.
  28. 28. 28 Summary Image credit: Twitter Chats help you:  Expand your knowledge base.  Find new professional partners.  Learn more about trending issues.  Raise awareness about projects and resources. Podcasts offer:  Alternate way to present  Flexibility – can listen at leisure  Low-cost option
  29. 29. 29 What is Your Experience? What Communication Tools Are Working Well to Mobilize the Public and Stakeholders?  Social Media  Audio  Videos/TV  Being Accessible  Reaching Multiple Generations
  30. 30. Carol R. Wright Co-director, NADTC Assistant Vice President, Transportation and Mobility Easter Seals, Inc. 202.403.8365 | Rachel Beyerle, Communications Director Tel: (202) 347-3066 | Email: Web: Twitter: @nadtcmobility Join us on Facebook, LinkedIn and YouTube!