A study of the Generations X, Y & Z.

1. Generations x|y|z Review
by Richard Perry
2013

2. Generation X

3. Gen X
•
Generation X, or Gen X, is the generation born after the Western Post–World War II baby
boom. Demographers, historians and commentators use beginning birth dates from the early
1960s to the early 1980s.

4. Gen X and Technology
Online participation

5. Gen X and mobile
•
Gen-Xers are 16% more likely to own a tablet
than the average adult consume
•
95% use mobile phones
•
60.3% of the latter group use smartphones
•
In 2012 62.2% of Gen X mobile users, used the
mobile internet at least monthly

6. Generation Y

7. Gen Y
•
Millennials, or the Millennial Generation, also known as Generation Y, are the demographic
cohort following Generation X. There are no precise dates when the generation starts and
ends. Commentators use beginning birth years from the early 1980s to the early 2000s.

8. Gen Y and technology

9. Gen Y and mobile

10. Gen Y in the UK

11. Generation Z

12. Gen Z
•
Generation Z is one name used for the cohort of people born after the Millennial Generation.
There is no agreement on the exact dates of the generation with some sources starting it at
the late 1990s or from the mid 2000s to the present day. This is the generation which is
currently being born

13. Gen Z
•
Gen Zs were born in the early to mid 1990s though 2010
•
The Internet, technology, war, terrorism, the recession, and
social media shape their lives
•
Gen Zs are tech savvy
•
They are bright, and their IQ scores are higher than previous
generations
•
Social media has connected them globally to their peers
•
The internet has connection them globally to knowledge
•
They are accepting of diverse populations
Gen Z are always connected in a seamless cloud-based
world of friends, data, and entertainment

14. Gen Z and technology
•
67% prefer to get a tech gadget and
33% get a toy

15. Gen Z and mobile

16. Summary

17. At a glance
Access to
education
Currently
in
workforce
Percentage
of Gen
online
Consider
themselves
entrepreneur
Use social
network
sites
Watch TV
daily
Gen X
(1960-1980)
1 in 4
42%
87%
41%
29%
63%
Gen Y
(1980-2000)
1 in 3
21%
95%
32%
64%
49%
Gen Z
(2000present)
1 in 2
2%
N/A
N/A
51%
50%

18. Further reading
•
Deloitte Millennial innovation survey 2013
http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/dttl-crs-millennial-innovation-survey-2013.pdf
•
Cisco, Gen Y: New Dawn for work, play, identity 2012
http://www.cisco.com/en/US/solutions/ns341/ns525/ns537/ns705/ns1120/2012-CCWTR-Chapter1-Global-Results.pdf
•
Oracle, Technology-The Key to Engaging Gen-Y Customers, 2011
http://www.oracle.com/us/industries/financial-services/banking/technology-engaging-gen-y-cust-429096.pdf
•
Hays, Gen Y and the world of work, UK, 2013
•
Leadership
http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_794024.pdf
•
Entrepreneurship
http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_806139.pdf
•
Attract
http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_806132.pdf
•
Retain
http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_835283.pdf
•
Technology at work
http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_835308.pdf

19. thank you