4. “A Scrum Master who takes
teams beyond getting agile
practices up and running into
their deliberate and joyful
pursuit of high performance
is an agile coach”
5. Agile Coaching Competency Framework
Agile-Lean Practitioner
Broad, relevant, practice-based
knowledge in the depth of Agile
frameworks and Lean principles
Professional
Coaching
Helping people make the mindset
shifts needed to achieve high
performance.
A neutral process holder who
guides groups through processes
Facilitation
Sharing knowledge, skills &
perspectives that foster the
professional growth of someone
Mentoring
Teaching
Instructing others in specific
knowledge, skills and perspective
Software
craftsperson
Technical
Mastery
Business-value-
driven innovation
and product
development
Business
Mastery
Organizational
development and
change catalyst
Transformation
Mastery
http://www.agilecoachinginstitute.com/
6. Coaching
Partnering with clients in a
thought-provoking and creative
process that inspires them to
maximize their personal and
professional potential
International Coaching Federation
8. "It takes courage to ask a question rather than offer up advice,
provide an answer or unleash a solution.
Giving another person the opportunity to find their own way,
make their own mistakes, and create their own wisdom is both
brave and vulnerable. It can also mean unlearning our 'fix it'
habits.“
Brene Brown
9. "Learn to recognize the moment when you ask the
question and there's a pause, a heartbeat of
silence when you can see the person actually
thinking and figuring out the answer. You can
almost see new neural connections being made.“
Michael Bungay Stanier
10. Impact of
Coaching
Control Group
(Training)
Study Group
(Training
+Coaching)
Olivero G., Bane K. D., Kopelman R. E. (1997). Executive coaching as a transfer of training tool:
effects on productivity in a public agency. Public Pers. Manage. 26 461–469.
11. What do Agile
Coaches Do at
Already Agile
Organizations?
(Spotify)
• Agile Coaches are primarily
accountable for driving the continuous
improvement of team-based delivery
of value.
• Establishing & reinforcing simple
principles
• Making the unseen visible
• Increasing context sensitivity
• Boosting & supporting other leaders
• Observing & influencing group
dynamics
• Facilitating & encouraging
constructive dialogue
Bäcklander G. Doing Complexity Leadership Theory: How agile coaches at Spotify practice
enabling leadership. Creat Innov Manag. 2019;28:42–60.
https://doi.org/10.1111/caim.12303
12. “What makes a
good Agile Coach is
the ability to
impact the system
of work and
improve it. ”
https://zenexmachina.com/what-makes-a-good-agile-coach-building-your-agile-capability-part-i/
13. Thank you!
Fernando M. Barrancos
Principal Agile Coach and Trainer
Certified Professional Coach
CSP, CSM, CSPO, SPC5
ICP-ACC, ICP-ATF
Fernando@Agillium.com
www.linkedin.com/in/barrancos
“To overcome our challenges, all that is required is the
courage to ask for help.”
Simon Sinek.
14. Further
Reading
• Agile Coaching
• Basic: https://damonpoole.blogspot.com/2018/11/agile-
coach-basics-online-mini-book.html
• https://www.rosettatg.com/blogtoon/2018/3/27/agile-
coaching-competencies
• Intermediate: Coaching Agile Teams: A Companion for
ScrumMasters, Agile Coaches, and Project Managers in
Transition – by Lyssa Adkins
• Advanced: Evolvagility. Growing an Agile Leadership Culture
from the Inside Out. Michael Hamman.
• Coaching:
• Co-Active Coaching. Henry Kimsey-house, Karen Kimsey-
House, et alt.
15. Agile Coaching -
Success Indicators
• Teams are engaging in:
• effective processes, frameworks,
tools, and behaviors
• using qualitative and quantitative
measurements to continuously
improve
• Teams are measurably improving:
• Choosing the right things to work on
• Aligning and coordinating efforts
• Delivery outcomes (impact, timelines,
quality, health)
Agile Coaching @ Spotify - https://www.infoq.com/presentations/spotify-agile-coaches/
Editor's Notes
I’m pretty sure we have several coaches in the audience, if you can find the “hands up” icon next to the participant list in zoom, raise your virtual hands if you are an Agile Coach, or if you have worked with one…
and many others have been in contact with coaches at your organizations. The Agile Coach, however, is not a role that has been formally defined in most of the Agile Frameworks (with a few exceptions), and the title could mean different things in different organizations. All of this creates a lot of confusion in the job marketplace.
I have seen job descriptions requesting Agile Coaches describing basically a Scrum Master’s function, and I’ve also seen Agile Coaching job descriptions requesting Agile Coaches that have never worked as a Scrum Master before.
Let’s explore this role …..
The Scrum Guide does not mention the role of an Agile Coach at all, but it does mention that the Scrum Master coaches teams and organizations. So…. Is the Scrum Master an Agile Coach?
How could he or she coach teams and organizations, if she is not a coach?
And then we have several other agile frameworks. Not every organization has a Scrum Master. There is not such a role in Kanban, at least I have never seen a job description for a Kanban Coach, but there is a Kanban Coaching Certification
XP does have an Agile Coach, but this role has been originally described as a Development Manager, someone who fires developers, and “Spotify” model, which in reality was just the way Spotify originally adopted agility more than ten years ago, and it was sold by consulting groups to other organizations as if it was an Agile Framewok……. They originally decided that Scrum was not working for some of their teams and renamed the Scrum Master title to Agile Coach, adding more to the confusion
Lyssa Adkins, after testing several frameworks with her teams, adopted the name “Agile Coach” to keeps all the options open. Should one agile framework be replaced by another, the more generic name will likely still be used in common conversation.
Professional Coaching
Guiding the creative process that inspires someone’s personal and professional potential by following their agenda rather than guiding by knowledge, opinion or influence
Lastly, there could be one specialization in a specific domain
An Agile Coach could be specialized for example in Agile Testing, or DevOps
What makes the person a coach instead of a technical consultant is the utilization of the competencies listed here
In its simplest form, coaching is about helping another person achieve their personal or professional goals.
As you can see here, there are many coaching skills and techniques. One of the most powerful is asking Empowering Questions
One of the most powerful skills is asking empowering questions. These are open ended questions that can help a person make a mindset shift, or just view a problem from a different angle. These questions activate the “right” brain, to create movement and increase awarenes
Michael Bungay is a executive coach, keynote speaker at Agile NYC, and his message was that one of the most difficult skills to become a Coach is to tame “the advice monster”, the natural impulse to give our opinion and advice, and this is specially hard to do for everyone in IT, as we built a career solving problems.
So why Coaching at all? One of the biggest studies on coaching effectiveness, tested two large groups of executives after leadership training. Both groups attended the same training, and were tested before the training, and after eight weeks.
We all know that Agile Coaches have a role during a transformation. I keep getting questions about what an agile coach does at an organization that is already Agile (Spotify). In Summary, the agile coach is accountable for making things better.
They do this by reinforcing principles, Increasing Transparency, Awareness (EQ), and removing blocks or impediments.
Bäcklander G. Doing complexitybleadership theory: How agile coaches at Spotify practice enabling leadership. Creat Innov Manag. 2019;28:42–60.
https://doi.org/10.1111/caim.12303
In summary, a good Agile Coach is empowered to make an impact in the organization and improve the way of work to increase organizational agility and value to all stakeholders.