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Given Microsofts lackluster performance since 2000, the once dominant company is now in a
turnaround mode. Over time, its competitive advantage turned into a competitive disadvantage,
lagging behind Apple by a wide margin. Satya Nadellas strategy is to move Microsoft away from
its Windows-only business model to compete more effectively in a mobile first, cloud first
world.
Create a post that summarizes Microsofts current strategy and looks at the different ways to
assess competitive advantage discussed in this chapter.

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Given Microsoft�s lackluster performance since 2000, the once domina.pdf

  • 1. Given Microsofts lackluster performance since 2000, the once dominant company is now in a turnaround mode. Over time, its competitive advantage turned into a competitive disadvantage, lagging behind Apple by a wide margin. Satya Nadellas strategy is to move Microsoft away from its Windows-only business model to compete more effectively in a mobile first, cloud first world. Create a post that summarizes Microsofts current strategy and looks at the different ways to assess competitive advantage discussed in this chapter.