This document provides guidance on developing a vision and business plan for a network marketing business. It advises the reader to first clarify their motivations and envision their ideal future outcome in vivid detail. It then discusses key elements to include in a business plan such as utilizing and promoting the company's products, sponsoring new distributors, and setting up proper business infrastructure with tools like a phone, computer, supplies, and marketing materials. The overall message is that an inspiring vision combined with an organized, professional approach will help lead to business success.

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Terms and Conditions
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are unintentional.
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accordingly.
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3. - 3 -
Table Of Contents
Forward
Chapter 1:
Envision
Chapter 2:
A Design
Chapter 3:
Finding Your People
Chapter 4:
Advertising
Chapter 5:
Lists and Auto-responders
Chapter 6:
The Golden Rules
Chapter 7:
Training
Wrapping Up

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Foreword
Network marketing is plainly defined as the movement of products or
services from the manufacturer to the ultimate consumer through a
network of independent distributors.
Whether they recognize it or not, most individuals are already
involved in some sort of network marketing on a daily basis. For
instance, if a new restaurant opens in your town and you try it and
like it, you're sure to recommend it to your acquaintances.
Because of your endorsement, your acquaintances decide to visit the
restaurant, which then benefits from your word-of-mouth
testimonial. Your enthusiastic referral has resulted in an increase in
business for the restaurant.
Likewise, when you see a great movie, you tell other people, who
decide to see it because of your suggestion. In so many areas of our
daily lives, we recommend products and services we like to other
people.
In America alone, somebody new begins his or her own home-based
network marketing business every eleven seconds. 55 percent of
Americans have bought a network marketing product or service.
Establishing an ultra successful business goes beyond simply learning
what to say and do. It calls for internalizing a number of critical
foundational principles or differentiations.

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Like any other worthwhile training or personal development
program, there's no arriving, only the continual process of learning,
growing, and expanding in knowledge, wiseness, and effectiveness.
This book is written to serve as a tool for both seasoned veterans and
new, first-time distributors alike.
You’ve likely heard about blogging, zines and all the rest. This book is
to give you some inside info you may not know.
The Diamond's Journey
Building The Unstoppable Mindset Towards Achieving
Lasting Success In Network Marketing.

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Chapter 1:
Envision
Synopsis
Found your causes for connecting;
Produce a commanding vision
Vision is the power to hear music in the future. Belief is the power to
dance to it today.
Many individuals who become involved in network marketing are at
the start attracted for really particular and personal reasons.
Naturally, among the most common reasons involves income—and all
of the howling things that money provides. For other people,
motivation might come from a wish to pursue a rewarding, fulfilling,
and fun job. Other people might be attracted to the time and personal
freedom that this business may offer.
Other people still might wish to become associated with a supportive
team who contribute to the lives of other people with either
extraordinary products or a possibly life-changing revenue
opportunity. Let’s have a look at several of the different areas of
motivation first as they apply to you and then as they relate to
producing rich value for your prospects.
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7. - 7 -
Your View
Maybe you were initially pulled in to network marketing because you
saw it as a way to generate a supplemental revenue stream. Perhaps
you had a want to make life a bit easier for yourself and your loved
ones by earning an extra few hundred or a few 1000 dollars more
monthly.
Perhaps you were attracted to the possibility that this business
offered a vehicle to earn at least enough for a new auto or house
payment. Maybe, your intention was to replace your full-time earned
revenue with a residual money that would free you up to follow up on
additional interests and passions.
Regardless what your motivation, it will support you to clarify
precisely what you hope to gain from your network marketing efforts.
Doing so will both let you determine the amount of monthly revenue
that would make your efforts in this business worthwhile and serve as
the motive for doing what often might be inconvenient or
uncomfortable.
Your power to gain clarity regarding what motivates you will be the
1st step in formulating a detailed plan to accomplish the level of
revenue that will make the accomplishment of your goals and
aspirations possible. For instance, if your goal is to bring in a royalty
income of $10,000 per month within a couple of years’ time, your
action plan will have to be considerably stricter than if your goal is to
cover a monthly auto payment.

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Frequently, those first introduced to network marketing might know
that they wish to earn a particular sum of money but won't have
sufficient clarity regarding for what purpose they'll use the revenue.
It's crucial not only to know how much revenue you intend to
generate but likewise why you want the revenue. Money solely is
commonly not a sufficient motivator to encourage the kind of
consistent and persistent daily action required to establish a network
marketing dynasty.
Take a couple of moments now, identify what you’ll be accomplishing
with regard to revenue, and identify your reasons for becoming
involved in network marketing. Don't leave yourself be hindered by
self-doubt, a lack of belief or clarity in how you'll accomplish your
desired level of income.
Please answer the accompanying questions:
If you were to review this day 4 years from now, how much monthly
revenue would your business have to generate for you to consider
your involvement in network marketing among the best things you've
ever done?
What are your top ten reasons for becoming involved in this
business?
1. ___________________________________________
2. ___________________________________________
3. ___________________________________________
4. ___________________________________________
5. ___________________________________________
6. ___________________________________________

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7. ___________________________________________
8. ___________________________________________
9. ___________________________________________
10. ___________________________________________
Now that you've identified your top reasons for building a business,
it’s time to transform these motivations into a vibrant, passionate
vision that will inspire you and those with whom you’ll share your
vision. Maybe your motivation to establish a business might start out
little. Perhaps your reasons are conservative in nature. You might be
fairly content with your present work and life-style. If this describes
your state of affairs, your vision will likely look a great deal like an
extension of your present life-style with some particular
improvements in certain areas in which your life isn't working
optimally.
However, if you're among the more ambitious who are looking to
build a network marketing dynasty because of a want to dramatically
affect your life and what’s possible by living large, your vision will
carry little resemblance to a life marked by the typical day-to-day
grind that most other people are rolled up in.
Consider the legacy you can leave on this planet if you've the time and
money to contribute to other people. How would you contribute and
to whom?
In addition to all the cash, belongings, and time freedom to do all
those excellent things you’ve always desired to pursue, you’ll now
have the luxury to work on yourself.

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A vision that inspires you to breakthrough achievement has to honor
your most crucial values. These values make up the core of who we
are.
Which are your most crucial values?
They need to be honored. If they are violated, you’ll likely become
furious, withdrawn, and non-communicative. As you craft your
vision, make certain you plan all areas of your life in choice.
Once we produce the vivid impression of the life we want, we may
then deliberately reinforce these images into our consciousness by
daily repeating. By reading our ideal vision daily (once on rising and
once at bedtime is best); it finally becomes part of our consciousness.
The more familiar it gets, the greater will be our belief in its ultimate
realization. Shortly, what was once a foreign and hard concept to
grasp will soon become an expectation of what our future will
resemble.
The opposite effect holds true also. If we worry or envision a future
that's worse than our present reality, this expectation will result in the
production of self-sabotage. When we see ourselves failing, we
produce the expectation of failure. Our brain says, “Okay, we’re going
to bomb anyhow, so why ought we work so hard and do these
inconvenient and uncomfortable actions (like prospect acquaintances,
loved ones, and strangers) when our work is likely to be futile?” We
justify actions that are inconsistent with success and then get to be
right about our expectation of bombing after all!
If we see our future as approximately the same as our present
situation in life, we'll produce just enough self-motivation to bring

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about some successes that will preserve the status quo. Once things
begin picking up, we’ll return to ineffective actions consistent with
our expectation of more of the same.
Take a minute now to ask yourself honestly if your current vision for
your future is brilliant and optimistic, damaging and depressing, or
consistent with what you're presently experiencing. Regardless where
you now find yourself, you've the power to craft an empowering and
inspirational vision.
It’s now time to allow an hour or two and actually put your vision into
words. Your composed vision will be most potent when crafted as an
already achieved scene from a movie depicting your life at some
point. Compose your vision in the first person, present tense. “I'm
now...I now have...I am doing . . . I'm contributing to...” etc.
Prevent writing in terms of negative behavior. Rather than writing,
“I'll no longer be poor and heavy,” say “I'm abundant and fit”. Your
mind will key in on the pictures created, so craft these pictures to
your advantage. Include in your vision as many sensual references as
conceivable. What are you experiencing emotionally? What sights,
smells, and sounds are present in the scene you're portraying? What
are others who play a crucial role in your vision stating, doing, and
feeling?
Make your vision as emotional as conceivable by centering on those
areas that will bring you the most joy and fulfillment.

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Chapter 2:
A Design
Synopsis
Produce a design that will support your imagery. If one advances in
the direction of his aspirations, one will meet with success unforeseen
in common hours. Now that you've a vision in place that inspires
achievement, let’s consider what actions are essential to manifest this
vision in the world.
Naturally, the very core of any business plan will demand 3 center
behaviors:
1. Utilize your company’s products or services. Always pick out your
own company’s products over those offered by all rivals, and purchase
from your own business. Become acquainted with all your products’
applications and the distinguishing qualities that make them so
special and worthy. Develop a bulletproof belief in the value of the
revenue opportunity that your products make possible.
2. Advocate your products or services with other people everyplace
and on a daily basis. Build an ever-growing list of retail buyers as you
identify those who may benefit from your company’s products. As you
set about your day, listen for chances to propose your products to
those whom you hear might have a need for them.
In network marketing, retailing your products comprises one simple
way of introducing other people to some of the advantages your
company offers. Remember that your company’s most energizing
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13. - 13 -
product is always your revenue opportunity. Don’t sell your
opportunity short by failing to offer it to your buyers. Recommend the
opportunity by demonstrating your plan and inviting other people to
join you in business every day.
3. Sponsor other people into your business who see the value of
producing a residual income that may contribute to their lives.
Let’s now break down your plan in detail.

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Lay It Out
How may you expect other people to purchase your products or
services if you're not a devoted and knowledgeable buyer? Replace
any rivals’ products with your company’s offers. Develop as many
product experiences as you are able to, as you describe your favorite
products and what you like so much about them. Talk to other people
in your company and success line to find out why each product is
unequalled and special. Learn about all the aggressive uses for each
and identify any particular groups or target markets that every
product or service may appeal to. You’ll be targeting these groups
specifically in your prospecting attempts and with your sales
offerings.
As a network marketing pro, you’ll need to put into place a number of
structures and necessities that will let you operate your business
swimmingly and to make a professional impression on your buyers
and business leads.
Those already in business for themselves will probably have a lot of
these elements already in place. It's crucial that those merely starting
a home business be cognizant of how critical these support
components are. These include:
1. Get a great, inexpensive long distance telephone plan. If your
company provides a plan, subscribe to it at once. If not, seek a plan
that charges less than $.05 per minute. If you plan on talking long
distance for more than ten hours monthly, an unlimited calling plan
might be your best bet.

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2. Call your local phone service and subscribe to three-party calling.
You’ll require this feature to connect your leads with your success line
partners who will be making your business demonstrations for you till
you're able to make your own demonstrations and support your team
to make theirs. Subscribe to your phone services voice mail. You'll
need to leave your leads and team members with the most
professional impression of your business, and an obsolete answering
machine simply won’t do. Record a professional and cheerful message
to greet your callers with a warm, inviting communication as their
beginning impression.
3. You’ll require a toll-free number to take away any reluctance on the
part of your leads or prospects calling you back. You may decide if a
toll-free number that ties into your local number and rings in your
home office will serve you best or if a separate toll-free voice mail will
be handier for you to utilize.
4. If you’ll be arranging business from different locations, a cellular
phone will come in handy. Choose a plan that suits your needs, and
make certain you include voice mail and three-party calling with your
service.
5. Arrange a checking account that you’ll utilize entirely for your
network marketing business. Get into the habit of maintaining great
records documenting all your expenses. I suggest utilizing a net
checkbook or database software program that will let you enter all
your monthly debits and credits. This will help your record keeping
and make for simple computations at the end of every month and at
the end of every year in preparation for tax time.

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6. In this advanced era, if your intentions are to establish a network-
marketing dynasty, a PC is a must. Utilize it to communicate with
your buyers, leads, team members, and company via e-mail, write
your letters, and organize your data. You’ll also have to send and
receive faxes.
7. Professionals need business cards and labels to communicate the
correct look and impression. If your company provides these items
with their logo, order them there. If not, your local office supply store
may produce some attractive cards and labels.
8. If your company provides an automatic shipping program, sign up
for it to not only get your products on a regular monthly basis but to
likewise set the right example for your team. They'll do as you do—not
as you say. Auto-ship is likewise an excellent way to insure you’ll
never miss a commission check as you forgot to order products that
month.
9. If your company provides a duplicable site, set yours up. Your site
may be a low cost way to introduce your leads and display your
company’s offerings. It likewise sets another duplicable example for
your success team.
10. For those cases when you’ll be retailing products or prospecting
traditionally order your company’s catalogs, prospecting booklets, or
audio or tapes. You’ll need to have packages pre-made and on hand at
all times so you’ll never miss a great prospecting chance!
11. Learn all your company’s training materials. Study the value of the
compensation plan so you may share its high points enthusiastically.

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12. Commit to going to all company and success-line sponsored
conference calls.
13. If your company or success line proposes a prerecorded
opportunity call, listen in and plan to three-party your leads. If no
such call exists, work with your team to produce your own.
14. Get the names and numbers of all your upline leaders. Your upline
are those individuals who bring in commissions as a result of your
work, so capitalize on their support.
15. Make your own story letter, introducing other people to your
company, products, and opportunity. Your story letter will tell how
you were introduced and why you chose to become involved with your
company to go after a residual revenue opportunity.
It’s now time for us to talk about the numbers of network marketing.
Speaking with enough hoi polloi to fill your pipeline with a ceaseless
stream of interested leads is vital to accomplishing success.
A legitimate place to start our prospect accumulation actions is with
the traditional sources of prospects that network marketers have
targeted to establish their dynasties for the past fifty years. The
number 1 source of these names will be the people you know. While
making known your new venture, take the time to explore their
interest in considering a partnership with you or recommending
other people they know who might be interested in this possibility.

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Chapter 3:
Finding Your People
Synopsis
Who, Where, how, and how many? A prospect is simply a business
partner you haven’t introduced to your opportunity yet.
Particular companies have product lines that lend themselves more
easily to building with a product-first overture. This method
commonly centers first on establishing an extensive retail buyer base.
From among the 100s of satisfied buyers you develop, a number of
business builders will
Come forth. The advantage to this plan of attack is that individuals
leading with the product will commonly return a cash flow more
quickly by producing a buyer base. The disadvantage is that this is
commonly a much slower approach to establishing significant wealth
than leading with the opportunity.
It's my experience that those who want to lead with the opportunity
commonly build deeper, more dynamic organizations resulting in
greater long-term residual revenue. In this plan of attack, retail
buyers commonly come about from the pool of leads that are not
interested in the business opportunity. While both approaches are
made possible because of the excellent value of the products sold, I
prefer to specifically target individuals interested in earning life-
impacting revenue. These individuals are commonly more motivated
to treat their network marketing business earnestly and more willing
to quest after an aggressive action plan in search of other business
builders.
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19. - 19 -
Bring The Earners
Among the most vital elements of designing your plan involves
developing your list of expectations and deciding which pathways are
most productive for your prospecting work. Let’s start by analyzing
how to produce your list.
To produce the widest list possible, you’ll have to utilize a few
memory joggers. Dig out your address book, holiday card list,
business affiliates, social club, church, and school group names, and
any other names lists you may muster up.
Think in terms of your acquaintances, neighbors, and relatives and
ask yourself, “Whom do they know?” List all the merchandisers and
professionals with whom you do business and build on your list by
thinking of everybody related to each one.
Once you’ve produced your list, you’ll be in an excellent position to
begin notifying your leads about your new business while asking them
to consider whom they know who might be interested in earning extra
revenue. Many fresh to network marketing are hesitant to approach
those they know about their revenue opportunity.
This commonly stems from a lack of trust in either the network
marketing concept or in the networker’s self-assurance that he or she
will be successful in establishing a business while able to support
other people to do the same. You won’t be shy if you really center your
attention on contributing to another’s life without being attached to
getting them in!

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Also, please remember that your list is scarcely one source of prospect
names.
Let’s start by defining what a leader is. Though you might hold a
different definition, I define a leader as a business builder who
conducts his or her business methodically and on a steady, ordered
basis. A leader would follow company policies and operations, attend
many conference calls and company events, and display behavior
other people would wish to aspire to and duplicate.
Let’s assume that each of your leaders will grow other leaders
themselves, who will likewise do likewise, and so on down the line. So
if you were to grow four leaders, who developed four leaders, who
developed four leaders, who developed four leaders, you’re doing
pretty well.
If you’ve been building your network marketing business for awhile
and have been tracking the number of demonstrations you’ve made
and the numbers of leaders that have resulted from this many
demonstrations, you’ll have a great idea where you stand. But, most
individuals haven't taken the time to document these statistics. If
that's your situation, I suggest you start to do so as soon as possible.
Let’s break this down a bit. Assume that you choose to commit to 5
quality conversations involving business presentations to your leads
on a daily basis. Let’s in addition to assume that you'll make these 5
demonstrations Monday through Friday, averaging 5 demonstrations,
five days per week.
As there are approximately four weeks monthly, this plan would
result in 5 demonstrations made on twenty days monthly, totaling a

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hundred demonstrations per month. For a conservative assumption,
you may expect to enroll at any rate one good, successful business
builder monthly. Continue with this plan for 6 months and you’d
likely enroll 6 leaders.
The best way to assure considerable numbers of enrollments is to
commit to a uniform and persistent plan. Ideal consistency comes
when you're in prospecting action daily. If your schedule doesn't
permit you to make a daily activity commitment, at any rate consider
making a weekly one.

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Chapter 4:
Advertising
Synopsis
Advertising may take many different forms ranging from print media
(papers, magazines, e-zines, bulletins, flyers, billboards, posters, and
mailers) to radio, TV, and naturally, the Net. Print ads may likewise
vary from the inexpensive village weekly classified ad to the four-
color full-page ad in a major national magazine or paper.
The best ads produce rich value-laden advantages for their readers.
The more effective they are at specifically targeting their intended
buyers or leads with those benefits most crucial to them, the more
responses they'll attract and the more qualified those leads will be.
Both classified and display advertisements have proven effective at
times in targeting prospective network marketers or selling products
to interested end users.
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23. - 23 -
Ads
The most effective classified ads specifically call their intended leads
by name. They do this by identifying those advantages most crucial to
the type of prospect they attempt to attract. Successful classified ads
may target general work-at-home income searchers, entrepreneurial
opportunity seekers, or they may hone in on particular niches or
occupations to further qualify the responders by class. Different ads
work better in different places and at different times of the year. A
work-at-home ad commonly draws better in a small-town, weekly
paper as opposed to the classified section of a major city’s paper
where a more professional prospect may apply.
One crucial consideration that applies to all advertising is if you
advertise product, you’ll draw in mainly product users. If your want is
to pull in business builders, you’ll wish to advertise your company’s
most exciting product—your income opportunity!
Regarding Net classified ads, there are many sites and net e-zines that
provide classified advertising. Be aware that advertising on the Net is
like advertising in the Wild West! I suggest avoiding “free-for-all”
sites and the numerous sites that provide you a free ad in return for
some gimmick like viewing additional free ads. These sites are
commonly a haven for spammers and scam artists. By associating
with them, you'll both diminish your company’s credibility and set
yourself up for a battery of return spam. You also will waste more
precious time that may have been spent on proven ways to establish
your network marketing business. I've found that the most reliable
place to advertise utilizing classified ads on the Net is in the paid
classified advertising sections provided by many well-respected,
niche-targeted e-zines that reach tens or hundreds of thousands of

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readers who have opted in to request the receipt of that specific
newsletter.
Display ads may be a very effective, though costly, means of
advertising for business builders. Commonly, such ads may run
anyplace from $500 to $50,000 or more per insertion, depending on
the publication’s circulation and prestige factor. You’ll need to list the
most compelling advantages that your target audience would be
attracted to and then back these advantages up with solid features
that reinforce your believability.
Repetition of an ad in subsequent issues of a publication may increase
the believability of a company that continues to sustain an ad
presence. Though it might attract fresh readers and additional
prospects that eventually recognize the value presented, it's
commonly financially unwise to continue to run an ad that didn't pull
adequately the first time it was placed. Provide a free report, info
package, or additional perk to encourage readers to reply. Place a call
to action after the telephone number to increase reader response.
All advertisement will be more effective in soliciting responses from
your ideal prospects if you specifically target the sorts of leads you
want by inviting them as a group to respond, offering value that
appeals to your targeted group, and advertising in niche publications
that are read by this bunch.
Radio effectiveness as an ad medium and audiences differ
significantly by station, potency of signal, population density, and
hour. Make sure to select a station whose listeners fit the profile of
your perfect prospect.

25. - 25 -
Numerous network marketing companies have pioneered really
successful TV ads and infomercials. Due to the outrageous cost to
coordinate, produce, and air a professional-looking ad or info-
commercial, such projects are commonly reserved for network
marketing companies themselves or large organizations with the
support of their parent company. With television ads, it's critically
important that a professional production company be utilized that's
knowledgeable about this ad format.
Direct mail may be an effective means of introducing your benefit-
laden mailing piece to 100s of 1000s of likely buyers and leads.
Network marketers have successfully mailed postcards, brochures,
letters, flyers, sound and videotapes, CD and DVD ROMs, and self-
mailers to their targeted audiences. Interchangeable to placing an ad
in a print publication, direct mail success results from a sufficient
number of replies.
Provide a discount coupon, particular incentive, or free item if the
prospect or lead responds by a particular deadline. The effectiveness
of your mailing will be in direct proportion to the value of the offer
you produce and the timeliness of the advantages offered.
Post a hard hitting advantage or direct challenge on the outside of the
envelope or mailing piece to produce value and arouse curiosity that
will result in your buyer reading the offer and then acting on it.
Anticipate between a 1 percent and 3 percent reply.
Flyers may be attractively typeset, inexpensively printed on colorful
paper, and distributed in an assortment of ways. These include
placing them on auto windows, under apartment and office building
doorways, on message boards, and on phone poles. Ad cards may be
placed on pay phones, in bathroom stalls, and virtually any other

26. - 26 -
place that a flyer may be placed. Drop packs commonly consist of a
flyer, ad card, or leaflet secured inside a plastic baggie. A little pebble
is added to the baggie, letting the distributor easily toss it onto a front
porch, walk, or lawn.
A word of caution applies to these techniques of advertising. First,
make certain that local ordinances permit putting of flyers or
distributing packages in that manner. Does this technique represent
the image you want to convey about your company, products, and
opportunity? As you may guess, for the preceding reasons, this isn't
one of my preferred techniques of spreading the word.
Trade shows present an excellent opportunity to put your products
and income opportunity before literally 100s or even 1000s of leads,
commonly during the time span of a day to a week. These shows may
range from a small, intimate gathering with a little table space rental
costing less than $100 and manned by a single distributor or two to a
massive exposition lasting many days that may fill a huge convention
center.
Trade shows may range from niche-specific affairs that appeal to a
particular profession or group to general business to business
conventions that target the needs of businesses. They may also be
opportunity or product expos open to the general public. Conduct
some research to ascertain if your company’s products or services
might fit well with the theme of a specific show. Offer a drawing for a
free of charge product or some other useful prize in exchange for
attendees fatting a brief survey card that lists name, address, e-mail
address, number, and their level of interest (1 to 10) in either
products or income opportunity.

27. - 27 -
Chapter 5:
Lists and Auto-responders
Synopsis
Nowadays, numerous lead generation companies provide lists of
opportunity seekers or work-at-home prospects. These lists
frequently come with name, mailing address, number, and e-mail
address. A few likewise include a brief survey filled in by the prospect
to describe his level of interest.
The caliber and cost of these lists may vary enormously. Often, the
higher priced leads might be fresher, might be sold exclusively to one
or two customers, and might contain a survey filled in describing the
prospect’s interest. A few are likewise pre-qualified by phone to make
certain that the prospect is, in fact, yet interested in evaluating a
home-based business opportunity.
Beware that the caliber of a leads list isn't always proportionate to the
cost. A lot of dishonest vendors resell the same useless lists multiple
times to unsuspecting customers.
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28. - 28 -
Contact
Leads may be gathered by a number of different techniques. The
lowest-quality leads might have registered for a free drawing, lotto, or
additional perk—meaning that they likely are not serious prospects.
Opt-out leads are likewise of poor quality. These individuals are
considered prospects unless they remove themselves from the lead
pool. Obviously, a lot of individuals fail to take action to clarify their
true status so that they, too, are distorted as a lead when they're not
interested in any opportunity. Leads harvested by co-registration
techniques whereby the individual might not have read the small
print stating they agree to be contacted for a business opportunity,
are likewise typically of really poor quality.
Opt-in leads are those who have agreed to get info about a home-
based business opportunity. Again, not all opt-in leads are good
prospects. Some won't even remember filling in an opt-in request.
Double opt-in leads are screened twice, giving the candidate two
chances of opting out if desired. More qualified leads are those who
really responded to an ad for a product like yours.
The best way to determine which type of leads is most generative for
your purposes is to test a batch of each. By tracking your success
ratios, you may identify if you're better off purchasing cheaper leads
or fewer, pricier ones.
A lot of network marketing companies and a number of service
companies have produced generic schemes designed to serve the
networking industry to automate the prospecting procedure online.

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These companies have produced assorted net business-building
systems that perform the following functions:
Introduce leads to the network marketing idea with net movies, text,
and audio programs. E-mail a series of messages that go out on a set
schedule mechanically via auto-responder to opt-in prospects who
have agreed to get offers regarding a home-based business
opportunity.
Introduce leads to the network marketing company with which
they're affiliated and its product line and revenue opportunity.
Continue to drip on prospects by sending off as many as 100 separate
e-mail messages inviting them to discover more and to try a sample
product order. These systems may be really effective in sifting
through lead lists to identify interested leads. In all systems, an e-mail
message serves as an initial connection, activating interest and
beginning the prospect’s educational process. They don't take the
place of personal phone contact. They don't eliminate the need to
build rapport and don't replace the partnership, relationship, and
leadership components that are so vital in building a thriving network
marketing dynasty.
If you can send e-mails, you are able to build an income simply by
inviting people to visit your site. The site should explain precisely how
anybody can build wealth simply by following the system.

30. - 30 -
Chapter 6:
The Golden Rules
Synopsis
Remember, your elemental success depends not on how well you are
able to make others do what you want them to do but on how
effectively you are able to identify ways to contribute to their lives.
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31. - 31 -
Good Rules Of Thumb
1. Forfeit your right to force anybody to do anything scarcely as you
wish him or her to do it. Sales pressure, begging, and coercion are of
little worth in this business. You might get some to sign on simply to
get you off their backs, but if they're to build a business long-term,
they have to have self-motivation. Beggars are likewise not really
attractive as business partners, so you’ll wish to always sustain a
posture that communicates: “I’d love to have you join our team but
I'm not attached to your doing so.”
2. Look to bestow valuate to your prospects’ lives. After hearing your
demonstration, do your leads know that you're presently or will soon
be successful in this business and if they join you, they'll be also? If
you do your job right, your candidate ought to be thinking, “This has
to be my lucky day!” After all, it's a real gift you're sharing with your
leads and it would be a privilege for any candidate to have somebody
as committed as you for a business partner and sponsor!
Enrollment success depends on producing enceinte value for your
leads. Is your intention to have your prospects recognize that you're
providing them some really exciting possibilities to explore? You
might wish to first check your own belief level. Is your belief strong
and unshakable with relation to the network marketing concept?
Are you proud of what you do or may you be ashamed to some degree
of being associated with a marketing method that numerous
mistakenly confuse with a pyramid scheme? Do you confidently see
your company as a vehicle to long-run successfulness and economic
freedom? Are you utterly convinced of the value of your products? Are

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you altogether sure that you'll be successful and that you know
precisely how to support other people to be successful? If the answer
to any of these questions isn't resoundingly affirmative, your
candidate is likely sensing that something is missing for you also. You
might be saying the correct words but your energy might give away
your doubt.
The most beneficial way to handle any lacking belief is to get
convinced of the value of every aspect affecting your offering. Get to
know your product line inside and out. Learn and experience the
reasons it's extraordinary and suitable of your highest
recommendation.
Know that the income opportunity is entirely sound. Speak with other
people who have accomplished different degrees of financial freedom,
thanks to your opportunity. When you're so sure that you made the
right choice, you'll convey that belief to other people through the
energy you put forth.
How may you hope to comprehend what would be of interest to your
leads if you have not taken the time to discover what matters most to
them? Where is there pain in their lives? What’s missing in terms of
cash, surety, fun, fulfillment, or freedom? How may your opportunity
handle any missing element?
A great way to gain insight into what may matter most to your
candidate is to ask, “If cash were no object, how would your life be
different from what it is now? Would you still continue to work where
you're working now? Would you retire early or go after a hobby or
special interest? Would you purchase a new auto or home? By getting

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your candidate to dream a little, you'll gain insight into the areas that
would make this a game worth playing for them.
Individuals like to work and associate with other people who share
matters in common with them. The more areas of interest your
candidate shares with you, the more likely he is to like you, believe
you, and wish to be with you.
If you likewise may identify some ways that your income opportunity
may contribute to him or how your products may be a fit, you'll be
that much closer to developing yet another thing in common: your
business.
With insight regarding a few areas in which your offering may
contribute to your prospect’s life, you may now make a suggestion or
request to support him in taking the next step in the evaluation
process.
Such a request has to be in your prospect’s best interest, not simply in
yours! He has to be able to comprehend your motivation for making
the request. He has to trust that you've his best interests at heart, as
you’ve taken the time to get to know what they are.

34. - 34 -
Chapter 7:
Training
Synopsis
You’ve become expert at the art of enrollment. New team members
are surfacing, regularly wishing to take you up on your offer to
support their success. So let’s view what training structures you may
put into place to facilitate their progress.
Initially, you might have lots of time available to train your fresh
distributors to become acquainted with all the products. However, as
your business grows and you have fresh partners surfacing who
require your support on a steady basis, you’ll be well served to put a
few structures into place to champion their success.
If your company provides these structures, commit to using as many
of them as conceivable while stressing their importance to those who
join your team. If your company doesn't, get with your success-line
partners and assemble your own structure.
After all, it’s up to you to put into place whatsoever is needed to help
the success of your team.
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35. - 35 -
Education
A lot of network marketing companies corporately sponsor every day
or each week opportunity and training calls. In those cases where
there are no such company-supported calls, it would serve the
organization’s building exploits to have top leaders arrange and host
these conferences on a every week, if not more frequent, basis.
To conduct a potent opportunity call, the presenter may first share
her personal story concerning when and how she was introduced to
the company, products, and opportunity.
Where her life was before her liaison with her network marketing
company may be contrasted with where she's now in terms of success,
fulfillment, fun, and finances.
She may briefly talk about the vehicle to produce wealth, namely
(1) Network marketing,
(2) The constancy and credibility of the company,
(3) The unequalled qualities and value of the products, and
(4) The stimulating nature of the income opportunity.
She may then invite some product testimonials and then request a
few income testimonials.
Lastly, the call ought to end with a call to action, encouraging leads to
get with the member who invited them to the call to further research
the possibilities and have all their questions answered.

36. - 36 -
Your organization will grow most quickly when you're able to
capitalize on a scheme to funnel your prospects and distributors into
local, regional, and national meetings. All company-approved
meetings are advertised on all conference calls, in the monthly e-zine
and bonus check flyers, on the corporate site, and in all other
communications to the field.
Urge local weekly meetings in all areas where a leader may take
responsibility for hosting them and developing their attendance
numbers. These meetings might be low at first, consisting of a local
business builder who steps into leadership to invite some guests or
fresh distributors.
As the local group develops in number, every distributor takes
responsibility for inviting at least one new individual to each weekly
meeting. When the size of any specific weekly meeting reaches fifteen
or more, the group is encouraged to form a 2nd local weekly
gathering.
The weekly meetings give into the local monthly meetings. It's crucial
not to convey the impression that the business isn't growing by
holding ill attended meetings in a formal, big meeting facility. The
monthly meetings may start off with a brief opportunity presentation
to support any leads in attendance. The local monthly meetings serve
to funnel individuals into bigger regional meetings.
These meetings commonly are conducted in a hotel function facility.
It's valuable for a top distributor or established leader to close these
events. The ability to come and listen to somebody who's living the
dream, thanks to the excellent opportunity made possible by your

37. - 37 -
company, is a crucial factor in arousing interest and driving
attendance.
These meetings ought to center on the steps to accomplish success,
with a goal of inspiring attendees to step into a massive action mode.
They ought to likewise highlight success stories and recognize the
acquirement of distributors advancing in compensation plan
positional rank and achieving organizational growth.
Distributors ought to leave these functions motivated to share in the
success they witnessed other people already realizing.
By producing such a structure with meetings at every level that feed
other meetings, distributors are given the knowledge needed to build
a successful business as well as a scheme to eventually transform
fresh distributors into achieved leaders.
At every level, distributors are encouraged to stretch and step into a
succession of leadership roles. Having such a structure likewise
renders the excitement that comes from promoting the next
impending event.

38. - 38 -
Wrapping Up
One last point to remember here. Building to a network marketing
diamond level shares nothing in common with the many shady get
rich fast schemes that serve simply to tarnish the reputation of the
worthy, licit companies and their long-lived income opportunities.
Mastery in any profession doesn't come overnight or without a
suitable appreciation for developing the numerous foundational
principles that are essential to erect an organization characterized by
sound business-building precepts and deep, lasting, committed, and
trusting relationships. Success in network marketing will ensue from
the process of simultaneously learning, doing, and teaching as you go.
There will never come a time when you have learned everything
there's to know. There's no shortage of individuals out there waiting
for you to open the golden door of opportunity for them, ready to fall
in. For these reasons, I advise you not delay in getting moving on your
path. Whether you're new to our great industry or if you've been
involved for years, decide now to declare yourself a leader, and start
to follow a duplicable system that will guarantee your success and the
success of your partners and friends.
Commit to becoming a ceaseless student in the never-ending learning
procedure of maximizing your personal effectiveness and power to
impact the lives of other people. By all means, don't forget to have fun
in the process as you share the possibly life-changing gift of network
marketing with other people.
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Here's Your Chance To Snag Our Top 3 Products For A Special One-Time Value...
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