Arpa Industriale at Interzum 2011. The concept of the booth. The new HPL products.

1. ARPA@INTERZUM 2011.
PHOTOREPORTAGE
Cologne, 25-28 May 2011
Filippo Manetti & Arpa Marketing & Communication team.

2. ARPA @ INTERZUM 2011.
CONTENTS
1. Interzum
2. The Concept of the booth.
3. Photoreportage
4. Arpa Industriale

3. INTERZUM
Interzum is the most important exhibition in the world dedicated to
surfaces and materials for the furniture and interior construction.
This is where the trends and visions that will create future living spaces
using modern materials, outstanding design, and exclusive innovations
come to life.
It’s every two years and had in 2009 more than 47.000 visitors (interior
designers, architects, designers, furniture producers, kitchen
producers, general contractors, trasformers, postformers, etc.) from
more than 130 different countries.
Arpa decided to communicate in this edition 2011 its mission “Open
Innovation for Interior Design” and how is possible to create value
thanks to Arpa HPL products, since 1954 high quality and made in Italy
and nowadays more and more innovative and unique.

4. THE CONCEPT OF THE BOOTH
The Booth
Designed by Arpa Lab (Fausto Donato, Filippo Manetti, Sandro Marini)
The Concept
Arpa Stand is an “organic square”. A place where it’s possible to share new
trends for interior design according to Arpa new products.
The new Arpa graphics style (made up of “ingredients”) becomes a
support for the new Arpa HPL products.
On Arpa “ingredients”, that can be discovered on the walls and laminated
tables, there are set the Arpa products.
They are ingredients available for the manufacturers and for creativity of
architects and designers: material ideas that can be used in their projects.
“Ingredients for architect and designer creativity”

5. THE ORGANIC SQUARE FOR
OPEN INNOVATION

7. HPL FOR INTERIOR DESIGN.
MADE IN ITALY

18. EXPERIENCING ARPA NEW PRODUCTS

19. ALEVÉ FINISH

20. ALEVÉ FINISH

21. ALEVÉ FINISH

22. LUNA FINISH

23. LUNA FINISH

24. LUNA FINISH

25. MIKA FINISH

26. ARPA INDUSTRIALE.
OPEN INNOVATION
FOR INTERIOR DESIGN

27. OVER 50 YEARS OF RESEARCH AND
TECHNOLOGY.
Since 1954 Arpa Industriale has been designing and manufacturing
panels with very high quality HPL technology for the most diverse
applications: from architecture to interior design, from healthcare to
shipyards, from transport to hospitality, from retail to kitchens.
Arpa Industriale offers a vast range of choices of products, extremely
varied in both structure and appearance.
Arpa HPL are produced at the 150,000 sqm plant (over 1.6 million
square feet) in Bra, Piemont, with all the originality of expressive design
and creativity that the label “made in Italy” stands for.

28. arpaindustriale.com
Arpa Industriale Marketing Department, May 2011
Disclaimer.
The disclaimer that follows is a summary of the applicable full disclaimer (which can be found on arpaindustriale.com). The
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accuracy and completeness of this information. No rights can be derived from the information provided; the use of the information
is at the other party’s risk and responsibility. This document does not guarantee any properties of Arpa’s products. Arpa does not
warrant that the information in this document is suitable for the purpose for which it is consulted by the other party. The document
does not contain any design, structural calculation, estimate or other warranty or representation that customers and third parties
may rely on. Colours used in Arpa’s communications (including but not limited to printed matter) and in samples of Arpa’s
products may differ from the colours of the Arpa’s products to be supplied. Arpa’s products and samples are produced within the
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