Project Proposal

1. MULTIMEDIA PROJECT
MANAGEMENT
TMM3084
PROJECT PROPOSAL
SIR AZRIL BIN OTHMAN
Prepared by: Knight Production

2. Project Overview
Proposed Project
Video
This video will be commercialize of AKI 47 shop by their service provided. As they are in food and beverage industry it
will be lot of competitive among their competitor. So, in this video we will be giving our best and doing this video more
unique
Project Objective
- To make sure the people are known their existence.
- To promote their bakery and their Aki bread as their special menu.
Target Audience
-Demographic as its target for family.
-Pshychographic ,due to lifestyle because of its café and has its own concept.

3. Benefits of Proposed Project
- At least people nearby area of bandar sri putra will know their existence as their specialty of “Roti Aki”.
- To attract people to come to shop and try their specialty.

4. Project Scope
Synopsis
Aki 47 is the shop where they sell all the handmade bakery. So we are try to introduce each of the bakery that they
made by their self. The main point here is to make sure the specialty of AKI 47 is to get all those attention. And also to
show the differences than the other bakery shop.
Storyline (Video)
In the beginning of the video, we will show the location of the AKI 47 shop. Then, we directly make a shot of the
signboard of the shop. And then we are doing point of view shot to surrounding inside the shop. Also we will record
few ingredients that will be used to make a Aki bread. After than that, we will show the final looks of AKI bread and
another few of their best menu. Few shots of customer inside the shop , eating and buying the “Roti Aki”. At the end
of the video, we do a shot signboard inside the shop.

5. Estimate Cost
Product
Client: AKI 47 Enterprise
Type of Product: Commercial Video
Running Time: 90 seconds
Production Name: Knight Production

6. # Item Per Unit Total
1. Conceptualizing RM900
2. Voiceover Script -
3. Graphic Design RM800
4. Animation -
5. Music:-
Sound FX
Background music
Voiceover
RM250
RM250
6. Talent / Artist -
7. Production Cost RM800
TOTAL : RM3000

7. Rough Storyboard

9. Gantt Chart