1. Mybride Gallery
ETR 300 Business Plan
Prepared by :
RohayuBinti Mohamed (2009205654)
Noor FazlinaBintiAbd Raman (2009)
SitiNorFatinBintiGhazmi (200911234)
NorzulaidaBintiKamaruddin (2009)
-D1CSII35A-

2. 1.0 INTRODUCTION
In order to establish a company which is can compete with another company, there is exist a
company which is given name as Mybride. Business plan of Mybride was prepared for
entrepreneurs, investors, bankers, financial assistant providers, suppliers, customers and
employees Mybride is one of the famous gallery at Kota Bharu. Mybride is a partnership
company that consists of 4 partners. They are Rohayu Mohamed, Noor FazlinaAbd Raman,
SitiNorFatinGhazmi and NorzulaidaKamaruddin. The nature of business in Mybride is about
wedding services. It is located at Lot 222, WismaPuteri, JalanKebun Sultan, 15000 Kota Bharu,
Kelantan. Mybride was established on 1 January 2008, set up in response to the Malaysian
Government’s invitation to several services companies to get more supportive from Malaysian.
2.0 PURPOSE
We have set up the objectives for Mybride to guide for decision making, organization efficiency
and consistency, as well as performance evaluation. Objectives of Mybride are achieves the
goals to develop our company to be a famous and well-known in Malaysia and other state. We
have to make sure that our staffs are well train. Objective is the prime part of plan in Mybride
because all the activities in Mybride are focused on these objectives. Mybride is established with
its own goal which is want to expand our bride gallery to the international level so that it can be
well-known and famous company that provide the best services for customer. Mybride will
compete with another bride gallery towards developing attractive integrated commercial product
and services which our customer can fully enjoy, such as latest fashion and designs of wedding
package. We will generate more profits for the services provided by Mybride. To fulfill or
realize the goal, Mybride has set up the necessary action to achieve this goal. In the future,
Mybride not only will be in Malaysia, but also in Paris, London and other states.

3. 2.0 Company background
Name of company
: Mybride Enterprise.
Address
: Lot 222, WismaPuteri, JalanKebun Sultan,
15000 Kota Bharu,
Kelantan.
Telephone number
: 09-7746472
Fax number
: 09-7746473
Website
: http://mybride.com.my
Form of Business
: Partnership
Main activity
: Wedding Services
Date of Registration
: 1 December 2010
Number of Registration : KT0286609-K
Date of Commencement
: 1 January 2010
Initial Capital
: RM 120,000 (own)
RM 130,000 (loan)
Name of Bank
: MaybankBhd

4. 3.1 Logo
Mybride name come out from the inspiration on the beauty and awesome bride on the
wedding day. Mybride believe that everybody have their own dream and crazily about
their wedding day. In that important day, everyone would like to be as a king and
queen so that, the day will be the most historical day to be remember always. There,
Mybride was establishes to make the dream come true. For people who want to serve
themselves just come for us and we will bring the quality and the best services for
them.
Mybride logo are decorate with this design to give an exclusive look and prestige with
the combination of the design and colours, Mybride believe that who come to this
gallery may feel satisfied. Mybridelogo’s have several implicit meaning. There are:
Woodwork cut in decorative pattern is to make the exclusive that also can bring
the meaning luxurious and glamorous
The colour of white to give look of services is the first class.
The black colour of the background give meaning that Mybride offers affordable
.prices to the customers based on their budget.

5. 3.0 Owners or Partners background.
CHIEF EXECUTIVE OFFICER
Name:
RohayuBinti Mohamed
Date of birth:
02 March 1991
Place of birth:
Hospital Besar Kota Bharu
Address:
D/A Kedai Kopi Nik Hassan,
KampungKedaiBuluh,
Jalan Kuala Besar,
15350 Kota Bharu,
Kelantan.
Interest:
Reading Book
Qualification:
BACC in year 2007
(Graduated in Uitm Shah Alam),
Position:
Chief executive officer
Skills:
1. A visionary and full of energy to drive towards success
2. Ability to manage employees efficiently
Experiences:
Has 2 years of working experiences in a corporate company and worked as a
finance department manager until she decided to pursue a business in this
market.
Details of the post: As the Chief executive officer of the company, this job requires
the manager to set up the mission, vision and objective for the long
term of the company. The Chief executive officer also needs to organize,
motivating and to control of his down liner to be always on top of their job.

6. FINANCIAL MANAGER
Name:
NorzulaidaBintiKamaruddin
Date of Birth:
7th May 1991
Place of Birth:
Hospital Besar Kota Bharu
Address:
KampungBatu 8,
16010 Kota Bharu,
Kelantan
Interest:
Makeup and Design, Singing.
Qualification:
B.ACC in year 2007
(graduated in UiTM Shah Alam),
Position:
Financial manager
Skills:
1. Very good accountability in doing his job.
2. A person with a broad view of management and corporation.
Experiences:
was an accountant for a very well known corporate company. She worked
there as an accountant for 2 years before she decided to be a business partner
this project.
Details of the post: As financial manager, the main job in this post is to record everything about
finance of the company. This job also needs high experience of evaluating and
decision making about finance. More important, the prediction of the future
economic, with this ability, we can maintain our company financial better.

7. MARKETING MANAGER
Name:
SitiNorFatinBintiGhazmi
Date of birth:
21 September 1991
Place of birth:
Hospital Besar Kota Bharu
Address:
KampungDalamPupoh, Linbat
16150 Kota Bharu,
Kelantan
Interest:
Reading Book, Play Volley Ball
Qualification:
Bachelor in Marketing
(UiTM Shah Alam)
Position:
Skills:
Marketing Manager
1. Able to market products effectively
2. Has a very good communication method
3. Very good in getting point across
Experiences:
A very experienced marketer . Before agreeing to this job,
she was an assistant marketing executive at NESTLE for 2 years. His
experiences are very valuable to Mybride.
Detail of the post: As a Marketing Manager, the main role in this post is to gather sufficient and
reliable information from the public and current events to ensure that theservice
we provide meets their expectation. More importantly, marketing is an effective
way to spread the word about the outstanding service that we provide. For one
day, Mybride will be a major business in wedding services.

8. HUMAN RESOURCE MANAGER
Name:
Noor FazlinaBintiAbd.Raman
Date of birth:
7th September 1991
Place of birth:
Hospital Uni. SainsMalaysia,Kelantan
Address:
201, Jalan 1, Taman Sekamat,
43000 Kajang, Selangor.
Interest:
Sewing.
Qualification:
Bachelor in Accountancy
(UiTM Shah Alam),
Position:
Skills:
Human Resource Manager
1. Ability to find the right person for a job
2. Has a great conversing method
Experiences:
Before joining this venture, she has worked as a human resource executive in
Celcom Communication for 2 years
Detail of the post: As a Human Resource Manager, the main roles in this post is to recruiting and
interviewing new potential staff as well as orientate new staff, explaining job
description, policy, and procedures of Mybride.

9. 4.1 PARTNERSHIP AGREEMENT
This agreement will bind the partners with the following aspects:
4.1.1 Types of Business:
The business has been registered under the Register of Business using the name of
MybrideEnterprise. This business is a company that generally offers wedding services.
The service line of this company is bridal suit, canopy, photography and other services.
4.1.2 Capital:
Each partner has contributed the capital as below:
RohayuBinti Mohamed
RM 30,000
Noor FazlinaBintiAbd Raman
RM 30,000
SitiNorFatinBintiGhazmi
RM 30,000
NorzulaidaBintiKamaruddin
RM 30,000
4.1.3 Period of Partner Agreement:
From the consent of all partners, we agreed that:
They had to run at least five years (5) and partners are prohibited from dissolving the
business without the consent of other partners resolutions to other partners.
4.1.4 Distribution of Profits and Loss:
Every partner has belonging this business and the amount of the profit from this business
as well. The partners will distribute profit according to capital distribution. Any losses
will be liable among partner equally according Partnership Act 1961.
4.1.5 Perquisite:
Any additional pay is to follow current profit and will be present in the end of annual
financial report.
4.1.6 Partnership Property:
Owned by the partnership and partners because it is not separate legal entity (Partnership
Act 1961 S.22)
4.1.7 Death:
The representive of the death partners can appoint to the business under the Malaysian
Law. The close member‟ s of the family upon the entire death partner share can make the
transmission of the state.

10. 4.1.8 Bankruptacy or Dissolution of Partnership:
a) When the partner is found lunatic, permanently unsound mind
[Partnership Act 1961 S.37]
b) When a partner permanently incapable of performing his part of the partnerhip contract
[ Partnership Act 1961 S.37 ]
c) When a partner calculated to affect prejudicially the carrying on the business
[ Partnership Act 1961 S.37 ]
d) When the partner willfully or persistently commits a breach of the partnership agreement
or otherwise [ Partnership Act 1961 S.37 ]
e) When the businness of the partnership can only be carried on at a loss [Partnership Act
1961 S.37 ]
f) Whenever in any case circumstances have arisen which in the opinion of the court ,
render it just and equitable that the partnership be dissolve [Partnership Act 1961 S.37]
4.1.9 Retirement:
If any partner who want to retire from the business must have consent from others
partners. They will get back their invets and the notice of retirement must be given 3
months before the retirement date.
4.1.10 Others:
Each of the partners must act in good faith and respect other partners. Partners must have
willingness and interested to make the business more succesful and giving full
commitment for the business. They also must be honest and straight forward in order to
execute responsible as a partner.

11. 5.0 Location of business.
Lot 222, WismaPuteri,
JalanKebun Sultan,
15000 Kota Bharu,
Kelantan.

12. 6.0 Marketing plan
6.1 Service Description
6.1.1 Services
Mybride offers a more choices of wedding package focused on style, quality, and
variety. There are wedding package like bridal suite, make-up, canopy, catering
services, photography, wedding card and wedding gift. Service is offered on a
walk-in basis or by appointment. Mybride will emphasize a customer-centric service
where the customer's needs are always the priority.
6.2 Target Market.
Mybride target markets will consist of the following groups:
6.2.1 People who want married
6.2.2 Wedding partner who cannot afford an upscale budget
6.2.3 Adult who admire of marvelous ceremony
6.3 Market Size
Market size is total potential purchase that is expected from the target market. Estimation of
market size required information regarding the particular market the business intends to enter.
The potential purchase includes purchase of the competitor within the same market.
6.4 Competition
6.4.1 Competitors list
6.5 Market Share
6.5.1 Market Share before
6.5.2 Market share after the entry of Mybride

13. 6.6 Sales Forecast
Sales Forecast Analysis
6.7 Marketing Strategies
Marketing strategy is one of the important elements to market the organization services. The
organization must use many strategies to promote our services to the customer. To Mybride the
marketing strategy is our strength to provide our services to the customer to make them always
remembers and we also provide the best services that is at the utmost quality, where nobody would
find any services better than our salon. The marketing strategies that we use in term to our services to
market level are:
6.7.1 Quality
Mybride only offer good quality of services, so that we can get many customers since the
customers always seek for the best quality provided to the customers. Quality plays a main
role in marketing strategies. The main thing that always we think before offering our
services to the customer is the quality. From the quality we can know that our customer
will satisfied with our services. When they are satisfied of the quality of the services, they
will come again to us and yet, we can get the regular customer to our salon.
6.7.2 Pricing
Although Mybride services are high-end and stylish in terms of quality of the workers and
quality product that we had been used, our pricing structure remains affordable and in-line
with other hair salon. Our pricing structure is also based on the type of services provided
to the customers.
6.7.3 Sub services
There are some of sub services that have been provided by Mybridein order to create extra
ordinary position to be compared from other salon. Unlike other salon that only provided
magazine for those who are waiting for their turn or friends who accompany them, we
provide them with internet wifi and also television to prevent them to be bored or stress
while waiting.
6.7.4 Place
Mybride is located at Lot 222, WismaPuteri, JalanKebun Sultan, 15000 Kota Bharu,
Kelantan.This building has already completed with basic amenities such as water and
electricity. Bangsar is a strategic place to open up our business because it is located in
middle of a city where surrounded with elite community and foreigners. Besides that,
many customers from many other areas will come to Kota Bharu such as from Pasir
Mas, RantauPanjang, Machang, and other area in Kelantan because of the strategic
location. Therefore, it is suitable to open Mybride since the surrounding is good for
our gallery development.

14. 6.7.5 Promotions
We start our marketing plan during the launching day by providing discounts for every
service on the same day. Customers who come during the launching day will be given
our pamphlets. By giving pamphlets, customer will be exposes about the background
of gallery and at the same time will recognize our services. Therefore, our goals to
introduce our services to public and maintain customer loyalty will be achieve.
The important method in term to promote our company disseminates our business card
to the customer because this is an easy way for them to know our gallery. In the
business card stated the name of our gallery, telephone number, address and any
details of our gallery can get it from the business card. So customer can easily contact,
ask or deal with our gallery.
6.7.5.1 Business Cards.
6.7.5.2 Bunting
6.7.5.3 Flyers
6.7.5.4 Brochures

15. 6.8 Marketing Budget
7.0 Operations Plan
7.1 Service Planning
Flow chart of process of service
7.2 Operations Layout.
7.3 Service Planning
Our service plan starts with greeting the customer that comes, walk in to the shop. This is
because when we greet the customers, they will feel comfort and appreciated and make them
want to come more to the shop.
After they walk in, we will invite the customers to the waiting room, so it will be easier to
discuss what services they want in comfortable place.
After the discussion, we will get the agreement from the client on the final decision of what
services they want. Then we will assist them to the hair dressing room. We will offer the sub
service to customers any drinks, magazines to read or maybe if they want to online and we
can give them laptop and the sub services is for free. That is for entertain the client so that
they will not get bored while waiting for the services to be done.
After sales, feedback will be obtained from the customer. That‟ s state in our company
policy to provide outstanding after sale services. Then we will improve our service based on
that comments and feedback.

16. 7.4 Material Planning
When we started our business, we budget the materials cost would be RM40, 000 for all
products. So we ordered the products within the amount that we estimated and we managed to
get low prices for the products from Schwarzkopf and Schwarzkopf is our main dealer for our
wedding products.
From the products that we ordered when we start our business within RM40, 000 cost budgets,
for 1st to 2nd month, the quantity of the products is still enough to cover our operation cycle
since we just open our gallery, so the usage is still little. So we did not order the products to add
up into our store. Plus, Schwarzkopf products are a very good quality products and it can be uses
for a long time period.
7.9 Business and Operations Hours
Mybride gallery will open every day, but the time is varying for weekday and weekend. The
business is open from 10am to 10pm from Monday to Friday. For Saturday, the business is open
from 11am to 10pm meanwhile for Sunday; it is open from 11am to 9pm. Public holidays are
holidays for worker including their off days per week. We provide 2 hours rest. The rest hour is
not straight 2 hours. We give 1 hour for first rest and 1 hour for another rest. On Friday, the male
worker will be given 1 hour and half break at 1pm until 2.30pm, so that they can perform their
Jumaat prayer. Means, they will have another 30 minutes break left. For Saturday and Sunday,
there will be no staff takes their day off due to many customers.
7.10 License, Permits and Regulations Required
Mybride has to get licenses from the related bodies and authority in order to run the business
smoothly. The licenses that are required are:
1. Premise and sign board license from DBKL
2. (Form DBKL-JPL-KP-01-A1)
3. License for outdoor advertising from DBKL
4. (Form DBKL-JPL-KP-01-B1)
5. Music Authors Copyright Protection License (MACP)
6. License for Performers and Artiste Rights (PRISM)

17. 8.0 Organizational plan.
8.1 Mission and Vision
Mybride is a services company that provided various type of wedding package. For
instance bride suite, canopy, make-up, catering services, photography, wedding card
and wedding gift. This company focused on the middle and upper income customers
as a target market. We also have the best strategy, which is provided the most satisfied
services which great package and discount.
Motto
“YOUR SATISFACTION IS OUR RESPONSIBILITY”, is the motto develops by
Mybride to show the promise to our customer for the great services for them. We
always make sure that our services are better than other, so that our customer will
always ask for our services. Besides that, Mybride also offer the satisfaction of
customer who deals with us and once they have come to us, they will always come to
see us again. That is our promise to our customer that suit with our motto. Mybride has
its own principle that will put customer satisfaction in the first priority. Under this
principle, we are determined to achieve global management standard while being the
best services provider in the local community.
8.2 Organization chart
GENERAL
MANAGER
ROHAYU BT
MOHAMED
MARKETING
MANAGER
NORZULAIDA BT
KAMARUDDIN
FINANCIAL
MANAGER
NOOR FAZLINA BT
ABD. RAMAN
HUMAN RESOURCE
MANAGER
SITI NOR FATIN BT
GHAZMI