If you're looking for a major that ignites your curiosity, teaches you versatile skills to succeed in a competitive world, and gives you endless opportunities for cutting-edge, hands-on projects, join the UNL College of Journalism and Mass Communications, Advertising & Public Relations Sequence.

1. Start here, go anywhere:
FROM NEBRASKA TO MADISON AVENUE
University of Nebraska-Lincoln | College of Journalism and Mass Communications
ADVERTISING & PUBLIC RELATIONS

2. Why study advertising and
public relations?

3. • One of the fastest
growing industries
• Versatile skills:
– Writing
– Critical thinking
– Analytics

4. Why study advertising and
public relations at UNL?

5. • National reputation
• Skills to influence the world
• Hands-on from day one
• Entrepreneurial, cutting-edge programs
• Faculty-assisted internships

6. Five areas of emphasis
1. Account services
2. Creative/interactive
3. Public relations
4. Sports communication
5. Digital communication

7. ADPR Campaigns Course
Real clients, real work.
http://bit.ly/ADPR489_IWL

8. Jacht AdLab
Student-run advertising agency
http://bit.ly/ADPR429_Jacht

9. Competition
Teams
NSAC
AMA Prism Awards
ADDY Awards
PRSA Anvil Awards
Bateman
http://bit.ly/ADRP439_NSAC

10. Five Strengths
1. Achiever/learner
2. Communication
3. Strategic
4. Analytical
5. Competition

11. Start here. Go anywhere.
Frauke Hachtmann, Ph.D.
@fhachtmann
fhachtmann@unl.edu