This week's document discusses business models and how to determine your business model. It explains that a business model answers the questions of who your customers are, what you offer them, and how you do it. The document outlines several common business model patterns like multi-sided platforms and bait-and-hook models. It emphasizes the importance of focusing on customers over products by noting that more startups fail from a lack of customers than from product failures.

1. Week 09
The Business Model

2. What we have covered so far
 Customer analysis:
 Market selection
 Profile
 Persona
 DMU+DMP
 Value Proposition
 Your Core
 Competitors

3. This week
 Which markets will be next?
 Your Business Model

4. Follow-on markets
 Which ones?
 Upselling
 Going to adjacent markets

5. Business Models Generation

7. Photo by Robert Smith (CC BY-SA )

9. The esence
WHO WHAT HOW
is your
costumer?
do you offer
them?
do you do it?
Markets
Segments
Individuals
Products & Services
Solutions
Experiences
Value Creation
Value development
Value Capture
Value Proposition

11. How? Who?What?
How much?

14. Patterns

15. Multi-sided platform

16. Multi-sided Photo by Nacho via flirck (CC BY 2.0)

17. Photo by J Michael Raby (CC BY-NC-ND 2.0)

20. X

23. Photo by Wisconsin Department of Natural Resources (CC BY-ND 2.0)
Bait & Hook

27. Customer focus
More startups fail from
a lack of customers than from a failure of
product development
Perfect product for none customer!
Focus on “who” more than “what”