Classes week 06

1. Steps 01Steps 01Steps 01Steps 01----05050505
Who is your customer?
Photo by Axion23 via Flickr (CC BY 2.0)
By Ian Burt via flickr (CC BY 2.0)

2. Steps 01Steps 01Steps 01Steps 01----05050505 Steps 06Steps 06Steps 06Steps 06----09090909
Who is your customer?
What can you do for
your customer?

3. SomeSomeSomeSome recommendationsrecommendationsrecommendationsrecommendations
Segment further (revise the three conditions that
define a market).
Talk with your end user.
Observe your Persona.

4. StepStepStepStep 6: Full6: Full6: Full6: Full LifeLifeLifeLife CycleCycleCycleCycle Use CaseUse CaseUse CaseUse Case
How your product fits in your Persona’s life

5. Use Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use Case
Acquisition:
Get+install+use
Pre-acquisition
+
Post-acquisition

7. By @andrewghayes via flickr (CC BY-NC 2.0)

8. StepStepStepStep 7: High7: High7: High7: High----LevelLevelLevelLevel ProductProductProductProduct
SpecificationSpecificationSpecificationSpecification

9. A prototype is an early sample, model, or release
of a product built to test a concept or process or
to act as a thing to be replicated or learned from.
Wikipedia
https://en.wikipedia.org/wiki/Prototype

10. A visualA visualA visualA visual representationrepresentationrepresentationrepresentation
ofofofof your productyour productyour productyour product

11. By Simon Collison via flickr (CC BY-NC-ND 2.0)

12. By Samuel Mann via flickr (CC BY 2.0)

13. By geekphysical via flickr (CC BY 2.0)

14. By Thomas Link via flickr (CC BY-SA 2.0)

15. By thinkpublic via flickr (CC BY-ND 2.0)

16. A visual representation of yourA visual representation of yourA visual representation of yourA visual representation of your
productproductproductproduct
Remove misunderstandings.
More concrete.
Talk to potential customers.
Link features – benefits.

17. At this stage, the best prototype isAt this stage, the best prototype isAt this stage, the best prototype isAt this stage, the best prototype is
By Antonio Bonanno via flickr (CC BY-SA 2.0)

18. By Ruth via flickr (CC BY 2.0)

19. By Ruth via flickr (CC BY 2.0)