HISTORY OF STARBUCKS
1- Achieved great success
2- Business development
3- Successful in US and internationally
4- Studying and Starbucks
5- The aim of the company
Starbucks’s menu not only in
coffee but also
food, nutrition, merchandise
Top 7 Starbucks drink:
1. Brewed Coffee
3. Vanilla Latte
4. White Mocha
5. Caramel Machiatto
6. Caramel Frappuccino
7. Mocha Frappuccino
Increment of retailers number
Stores in worldwide
September, 2007, Apple
® and Starbucks
announced an exclusive
Starbucks became a
naming sponsor of
“Morning Joe” in NBC
CULTURES AND CHALLENGES
• Warm and Unusual
• New inventions
1. Dressing up
2. Luxury but cheap coffee
3. Specific coffee cups
• Being progressive
• Hard work
• Branded coffee houses
• More small coffee
1- Starting the payment technology in 7000 stores
2- Starbucks dealing with innovator square
3- Mr. Dorsey and Mr. Schultz
4- This technology of payment is very simple.
1. With the $3.95 breakfast offer
2. Economic downturn in all coffee shops
3. Increment of selling coffee in Starbucks
• With the morning discounting offer
1. Lost to more cost efficient retailers like McDonald’s and Dunkin Donuts
2. Starbucks has extended all over the world.
The Starbucks social media plan uses 4 primary digital touch
Starbucks on Twitter:
over 3 million followers on twitter
Starbucks on Facebook:
Over 32 million likes on facebook
Starbucks on Youtube
More than 15000 subscribers
My Starbucks Idea
Starbucks Blog:”Idea in action”
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