Presentation for Hello World IoT on MTC São Paulo 2017, Microsoft Brazil

1. Hello World IoT 2017
How to Develop Hardware Solutions for IoT
Fernando Luiz Cola
Sales Engineer Toradex Brazil

2. 2
2017 – Connected and easy to use solutions

3. 3
Case Study - Nest™ Learning Thermostat
• What kind of processor is inside?
• How much memory does it have?
• What language it was programmed?
• What cloud provider it uses?
DOES NOT MATTER!
Your Costumer do not care!
• Auto-Schedule – Remembers the temperatures you like and program
itself
• Auto-Away – Saves Energy by automatically turning itself down when
you’re away
• Remote Control – Connect the Nest thermostat to Wi-Fi to control it from
smartphone, laptop or tablet
• Easy install - Most people install the Nest thermostat in 30 min or less

4. 4
The Changing Face of Engineering in OEM’s
Hardware ( Boards / Silicon )
Operating Systems
Standard Middleware
App Specific
Middleware
Apps Apps
App Specific Middleware
Standard Middleware
Operating
Systems
Hardware
Challenges
• Improves the Time-to-Market
• Lowering development costs with
increased system complexity
• Support long life cycles
Historical Design Model Today’s Design Model

5. 5
Embedded System Design
Hardware
(CPU, Memory, Ethernet, Flash, etc)
Bootloader
Run-time and Libraries
Application
Operational System
Your Product Business Logic
Changes and improvements
to make your embedded
system work
Application
Development
Platform
Development
Value Addition!
Device Drivers

6. 6
Fully Customized Integrated Standard Product
SOMs
SBCs
FULL OEM – Component Level – “Chip-down” Fully - Integrated

7. 7
BOM Cost for SOM i.MX7 Board
ITEM PN QTD Estimated Price US$(1k) web price (04/05/2017)
CPU MCIMX7D5EVM10S 1 15 https://octopart.com/search?q=MCIMX7D5EVM10S
DDR3 Memory 32bit 1066MT/s 512Mbyte NT5CC64M16GP-DII 2 8 http://www.digipart.com/part/NT5CC64M16GP-DI
SLC NAND FLASH 128M (8bit) MX30LF4G28AB-TI 1 4 https://octopart.com/search?q=MX30LF4G28AB-TI&start=0
PMIC RN5T567 1 3 Not avaliable online - estimated
ETH - PHY KSZ8041NL 1 1,5 https://octopart.com/search?q=KSZ8041NL&start=0
Audio Codec SGTL5000 1 1,5 https://octopart.com/search?q=SGTL5000&start=0
Touch Screen Controller AD7879-1 1 2 https://octopart.com/search?q=AD7879-1&start=0
Other( PCB + passive components) 5
Total (US$) 40
SOC
RAM
FLASH
PMIC
PHY
AUDIO
CODEC
Touch
Controller

8. 8
Financial Model – i.MX7 SOM Project
UNITS ENGINEERING COST PER UNIT BOM PRICE (ESTIMATED) TOTAL CUSTOM PRICE Toradex Colibri iMX7 Price (15/05/17) Toradex Economy per unit Total Economy
100 $1.500,00 $44,00 $1.544,00 $65,00 $1.479,00 $147.900,00
500 $300,00 $40,00 $340,00 $59,00 $281,00 $140.500,00
1000 $150,00 $40,00 $190,00 $54,00 $136,00 $136.000,00
10000 $15,00 $36,00 $51,00 $52,00 $-1,00 $-10.000,00
Considerations
• Engineering cost per year = US$ 150k
• Estimated BOM price (1k) = US$40,00
Volume
SOMcost
US$ 52
9375 units
No brainer! Toradex Optimal Value Additon! Come talk to us!!!

9. • Time-to-Market – Does your company have time and resources to spend on SOM side?
• Total Cost of Ownership (TCO) - Product Maintenance and life cycle ownership ( ex: flash memory life
cycle ~ 2years – needs hardware redesign and driver updates)
• Development Focus - Dedicated engineering cost just for SOM Project –> Could be allocated to other
functions.
• Risks - Know-how, PCB complexity and BSP management
9
Adicional Cost and Considerations
SOC
RAM
FLASH
PMIC
PHY
AUDIO CODEC
Touch
Controller
EOL

10. 10
Overview Toradex
Innovative Business Model
• Independent Companies
• Direct Sales
• Publicly disclosed Sales Prices
• Local Warehouses
• In-house HW and SW Development
• Free Support by the Developers
• 10+ Year Product Life Cycle

11. Digital Signage &
Entertainment
Home / Building
Automation
Robotics & Industrial
Automation
Automotive &
Infotainment
Access Control &
Security Systems
Laboratory,
Test & Measurement
Medical &
Healthcare
11
Applications
Communications
/ Telecom
Logistics &
Transportation
Consumer
Electronics
Environmental /
Process Monitoring
Energy &
Power
Retail , POS &
Ticketing
Aerospace
Defense Systems
/ Military

12. 12
Customer Base
• Over 3.5k active Customers with rapidly gaining market share
• Typical project volumes are 500 to 50k pcs pa

13. Toradex is leading the market of embedded ARM SOMs through:
Direct Sales and Support: Global coverage, no import issues due to local warehouses,
direct customer support speaking his native language
Optimized System: One-stop-shop offering highly optimized hardware and software
components both engineered in-house
Scalable Platforms: Pin-compatible SOMs enable easy scalability and
upgrade path of products using the same carrier board
Long-term Product Availability with free Lifetime Maintenance:
Guaranteed availability of over 10 years, free OS updates, bug fixes & feature additions
13
The Toradex Advantage

14. Two complementary, pin-compatible product families targeting industrial
applications:
14
Toradex Product Families
Apalis: MXM3-type small-form-factor SOM
• Targeting high-performance “Industrial PC-like” ARM applications
• High-speed interface support:
PCIe, GbE, SATA, USB 3.0, HDMI, CSI, etc.
• Extensive multimedia support with various
Display and Camera interfaces
Colibri: SODIMM small-form-factor SOM
• Cost-performance optimized platform in a small form factor
• Typical industrial interface support:
SPI, I2C, Ethernet, UART, RGB/LVDS Display, etc.
• Hugely popular since 10 years

15. 15
News 2017 – IoT Projects
Colibri iMX6ULL
• NXP i.MX6ULL
• ARM Cortex A7 528MHZ
• Wi-Fi + BLE 4.2 – Certified
ANATEL
• Low Cost
• Low Power
• Minimum Availability 2028