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Hello World IoT 2017
How to Develop Hardware Solutions for IoT
Fernando Luiz Cola
Sales Engineer Toradex Brazil
2
2017 – Connected and easy to use solutions
3
Case Study - Nest™ Learning Thermostat
• What kind of processor is inside?
• How much memory does it have?
• What language it was programmed?
• What cloud provider it uses?
DOES NOT MATTER!
Your Costumer do not care!
• Auto-Schedule – Remembers the temperatures you like and program
itself
• Auto-Away – Saves Energy by automatically turning itself down when
you’re away
• Remote Control – Connect the Nest thermostat to Wi-Fi to control it from
smartphone, laptop or tablet
• Easy install - Most people install the Nest thermostat in 30 min or less
4
The Changing Face of Engineering in OEM’s
Hardware ( Boards / Silicon )
Operating Systems
Standard Middleware
App Specific
Middleware
Apps Apps
App Specific Middleware
Standard Middleware
Operating
Systems
Hardware
Challenges
• Improves the Time-to-Market
• Lowering development costs with
increased system complexity
• Support long life cycles
Historical Design Model Today’s Design Model
5
Embedded System Design
Hardware
(CPU, Memory, Ethernet, Flash, etc)
Bootloader
Run-time and Libraries
Application
Operational System
Your Product Business Logic
Changes and improvements
to make your embedded
system work
Application
Development
Platform
Development
Value Addition!
Device Drivers
6
Fully Customized Integrated Standard Product
SOMs
SBCs
FULL OEM – Component Level – “Chip-down” Fully - Integrated
7
BOM Cost for SOM i.MX7 Board
ITEM PN QTD Estimated Price US$(1k) web price (04/05/2017)
CPU MCIMX7D5EVM10S 1 15 https://octopart.com/search?q=MCIMX7D5EVM10S
DDR3 Memory 32bit 1066MT/s 512Mbyte NT5CC64M16GP-DII 2 8 http://www.digipart.com/part/NT5CC64M16GP-DI
SLC NAND FLASH 128M (8bit) MX30LF4G28AB-TI 1 4 https://octopart.com/search?q=MX30LF4G28AB-TI&start=0
PMIC RN5T567 1 3 Not avaliable online - estimated
ETH - PHY KSZ8041NL 1 1,5 https://octopart.com/search?q=KSZ8041NL&start=0
Audio Codec SGTL5000 1 1,5 https://octopart.com/search?q=SGTL5000&start=0
Touch Screen Controller AD7879-1 1 2 https://octopart.com/search?q=AD7879-1&start=0
Other( PCB + passive components) 5
Total (US$) 40
SOC
RAM
FLASH
PMIC
PHY
AUDIO
CODEC
Touch
Controller
8
Financial Model – i.MX7 SOM Project
UNITS ENGINEERING COST PER UNIT BOM PRICE (ESTIMATED) TOTAL CUSTOM PRICE Toradex Colibri iMX7 Price (15/05/17) Toradex Economy per unit Total Economy
100 $1.500,00 $44,00 $1.544,00 $65,00 $1.479,00 $147.900,00
500 $300,00 $40,00 $340,00 $59,00 $281,00 $140.500,00
1000 $150,00 $40,00 $190,00 $54,00 $136,00 $136.000,00
10000 $15,00 $36,00 $51,00 $52,00 $-1,00 $-10.000,00
Considerations
• Engineering cost per year = US$ 150k
• Estimated BOM price (1k) = US$40,00
Volume
SOMcost
US$ 52
9375 units
No brainer! Toradex Optimal Value Additon! Come talk to us!!!
• Time-to-Market – Does your company have time and resources to spend on SOM side?
• Total Cost of Ownership (TCO) - Product Maintenance and life cycle ownership ( ex: flash memory life
cycle ~ 2years – needs hardware redesign and driver updates)
• Development Focus - Dedicated engineering cost just for SOM Project –> Could be allocated to other
functions.
• Risks - Know-how, PCB complexity and BSP management
9
Adicional Cost and Considerations
SOC
RAM
FLASH
PMIC
PHY
AUDIO CODEC
Touch
Controller
EOL
10
Overview Toradex
Innovative Business Model
• Independent Companies
• Direct Sales
• Publicly disclosed Sales Prices
• Local Warehouses
• In-house HW and SW Development
• Free Support by the Developers
• 10+ Year Product Life Cycle
Digital Signage &
Entertainment
Home / Building
Automation
Robotics & Industrial
Automation
Automotive &
Infotainment
Access Control &
Security Systems
Laboratory,
Test & Measurement
Medical &
Healthcare
11
Applications
Communications
/ Telecom
Logistics &
Transportation
Consumer
Electronics
Environmental /
Process Monitoring
Energy &
Power
Retail , POS &
Ticketing
Aerospace
Defense Systems
/ Military
12
Customer Base
• Over 3.5k active Customers with rapidly gaining market share
• Typical project volumes are 500 to 50k pcs pa
Toradex is leading the market of embedded ARM SOMs through:
Direct Sales and Support: Global coverage, no import issues due to local warehouses,
direct customer support speaking his native language
Optimized System: One-stop-shop offering highly optimized hardware and software
components both engineered in-house
Scalable Platforms: Pin-compatible SOMs enable easy scalability and
upgrade path of products using the same carrier board
Long-term Product Availability with free Lifetime Maintenance:
Guaranteed availability of over 10 years, free OS updates, bug fixes & feature additions
13
The Toradex Advantage
Two complementary, pin-compatible product families targeting industrial
applications:
14
Toradex Product Families
Apalis: MXM3-type small-form-factor SOM
• Targeting high-performance “Industrial PC-like” ARM applications
• High-speed interface support:
PCIe, GbE, SATA, USB 3.0, HDMI, CSI, etc.
• Extensive multimedia support with various
Display and Camera interfaces
Colibri: SODIMM small-form-factor SOM
• Cost-performance optimized platform in a small form factor
• Typical industrial interface support:
SPI, I2C, Ethernet, UART, RGB/LVDS Display, etc.
• Hugely popular since 10 years
15
News 2017 – IoT Projects
Colibri iMX6ULL
• NXP i.MX6ULL
• ARM Cortex A7 528MHZ
• Wi-Fi + BLE 4.2 – Certified
ANATEL
• Low Cost
• Low Power
• Minimum Availability 2028

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Microsoft Hello World IoT 2017 - Embedded Systems Design - Build vs Buy

  • 1. Hello World IoT 2017 How to Develop Hardware Solutions for IoT Fernando Luiz Cola Sales Engineer Toradex Brazil
  • 2. 2 2017 – Connected and easy to use solutions
  • 3. 3 Case Study - Nest™ Learning Thermostat • What kind of processor is inside? • How much memory does it have? • What language it was programmed? • What cloud provider it uses? DOES NOT MATTER! Your Costumer do not care! • Auto-Schedule – Remembers the temperatures you like and program itself • Auto-Away – Saves Energy by automatically turning itself down when you’re away • Remote Control – Connect the Nest thermostat to Wi-Fi to control it from smartphone, laptop or tablet • Easy install - Most people install the Nest thermostat in 30 min or less
  • 4. 4 The Changing Face of Engineering in OEM’s Hardware ( Boards / Silicon ) Operating Systems Standard Middleware App Specific Middleware Apps Apps App Specific Middleware Standard Middleware Operating Systems Hardware Challenges • Improves the Time-to-Market • Lowering development costs with increased system complexity • Support long life cycles Historical Design Model Today’s Design Model
  • 5. 5 Embedded System Design Hardware (CPU, Memory, Ethernet, Flash, etc) Bootloader Run-time and Libraries Application Operational System Your Product Business Logic Changes and improvements to make your embedded system work Application Development Platform Development Value Addition! Device Drivers
  • 6. 6 Fully Customized Integrated Standard Product SOMs SBCs FULL OEM – Component Level – “Chip-down” Fully - Integrated
  • 7. 7 BOM Cost for SOM i.MX7 Board ITEM PN QTD Estimated Price US$(1k) web price (04/05/2017) CPU MCIMX7D5EVM10S 1 15 https://octopart.com/search?q=MCIMX7D5EVM10S DDR3 Memory 32bit 1066MT/s 512Mbyte NT5CC64M16GP-DII 2 8 http://www.digipart.com/part/NT5CC64M16GP-DI SLC NAND FLASH 128M (8bit) MX30LF4G28AB-TI 1 4 https://octopart.com/search?q=MX30LF4G28AB-TI&start=0 PMIC RN5T567 1 3 Not avaliable online - estimated ETH - PHY KSZ8041NL 1 1,5 https://octopart.com/search?q=KSZ8041NL&start=0 Audio Codec SGTL5000 1 1,5 https://octopart.com/search?q=SGTL5000&start=0 Touch Screen Controller AD7879-1 1 2 https://octopart.com/search?q=AD7879-1&start=0 Other( PCB + passive components) 5 Total (US$) 40 SOC RAM FLASH PMIC PHY AUDIO CODEC Touch Controller
  • 8. 8 Financial Model – i.MX7 SOM Project UNITS ENGINEERING COST PER UNIT BOM PRICE (ESTIMATED) TOTAL CUSTOM PRICE Toradex Colibri iMX7 Price (15/05/17) Toradex Economy per unit Total Economy 100 $1.500,00 $44,00 $1.544,00 $65,00 $1.479,00 $147.900,00 500 $300,00 $40,00 $340,00 $59,00 $281,00 $140.500,00 1000 $150,00 $40,00 $190,00 $54,00 $136,00 $136.000,00 10000 $15,00 $36,00 $51,00 $52,00 $-1,00 $-10.000,00 Considerations • Engineering cost per year = US$ 150k • Estimated BOM price (1k) = US$40,00 Volume SOMcost US$ 52 9375 units No brainer! Toradex Optimal Value Additon! Come talk to us!!!
  • 9. • Time-to-Market – Does your company have time and resources to spend on SOM side? • Total Cost of Ownership (TCO) - Product Maintenance and life cycle ownership ( ex: flash memory life cycle ~ 2years – needs hardware redesign and driver updates) • Development Focus - Dedicated engineering cost just for SOM Project –> Could be allocated to other functions. • Risks - Know-how, PCB complexity and BSP management 9 Adicional Cost and Considerations SOC RAM FLASH PMIC PHY AUDIO CODEC Touch Controller EOL
  • 10. 10 Overview Toradex Innovative Business Model • Independent Companies • Direct Sales • Publicly disclosed Sales Prices • Local Warehouses • In-house HW and SW Development • Free Support by the Developers • 10+ Year Product Life Cycle
  • 11. Digital Signage & Entertainment Home / Building Automation Robotics & Industrial Automation Automotive & Infotainment Access Control & Security Systems Laboratory, Test & Measurement Medical & Healthcare 11 Applications Communications / Telecom Logistics & Transportation Consumer Electronics Environmental / Process Monitoring Energy & Power Retail , POS & Ticketing Aerospace Defense Systems / Military
  • 12. 12 Customer Base • Over 3.5k active Customers with rapidly gaining market share • Typical project volumes are 500 to 50k pcs pa
  • 13. Toradex is leading the market of embedded ARM SOMs through: Direct Sales and Support: Global coverage, no import issues due to local warehouses, direct customer support speaking his native language Optimized System: One-stop-shop offering highly optimized hardware and software components both engineered in-house Scalable Platforms: Pin-compatible SOMs enable easy scalability and upgrade path of products using the same carrier board Long-term Product Availability with free Lifetime Maintenance: Guaranteed availability of over 10 years, free OS updates, bug fixes & feature additions 13 The Toradex Advantage
  • 14. Two complementary, pin-compatible product families targeting industrial applications: 14 Toradex Product Families Apalis: MXM3-type small-form-factor SOM • Targeting high-performance “Industrial PC-like” ARM applications • High-speed interface support: PCIe, GbE, SATA, USB 3.0, HDMI, CSI, etc. • Extensive multimedia support with various Display and Camera interfaces Colibri: SODIMM small-form-factor SOM • Cost-performance optimized platform in a small form factor • Typical industrial interface support: SPI, I2C, Ethernet, UART, RGB/LVDS Display, etc. • Hugely popular since 10 years
  • 15. 15 News 2017 – IoT Projects Colibri iMX6ULL • NXP i.MX6ULL • ARM Cortex A7 528MHZ • Wi-Fi + BLE 4.2 – Certified ANATEL • Low Cost • Low Power • Minimum Availability 2028