1. Observation Lab
I spent less than 15 minutes in some stores because I didn´t
feel confortable observing those places. Since the shopping
center that I visited was empty in that occasion, and so
some stores, I was the only custumer in the stores.

2. The shopping center
I visited 5 stores at the same shopping center, and one gas station out of
that. Some points are the same for the strores in this place, and I put some
of them above:
• Those places seems to be security because of the security guard that work
for the shopping mall.
• The shopping center was cold, and so the stores. This estimulate
people to try on clothes.
• All the doors were open, and I think this is a invitation for costumers to
enter.

3. The shoe store
• This shoe store was “on
sale”, and there isn’t any
folder informing this!
• The products were
arranged by size, so
the costumer can
pick up them and try
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on, easier.

4. The clothes store
• The sing lettering is simple and
small. Since it doesn’t call
atention, it representes a
classical/tradition store.
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There is no logical in the distribution of the products. I coudn’t
identify how they are arrangded. For example, as soon as
custumers enter in the store, they foud bluses on sale mixted with
exclusive clothes.
I conclude thah the price wasn’t a important point for the
custumers.

5. The drugstore
• In this case, the cash register was
located near by the door, and there are
magazines, candys, chocolate near the
cash register that many people
purchase.
• There is no salesperson that come to
initiate contact. The client has to do it.
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• All the produtcs were below the eye
level.
• This is a drugstore, but the medicines were the most difficult product
to catch, and most costumers don’t buy this products.

6. The supermarket
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• Products on sale are at strategic points in the middle of de
store, and have large folders with the price
• There are sellers from every sector of the supermarket. This
is not commom in Brazil.

7. The restaurant
• A special point in
Applebee’s is
customer service!
The waiters have
good training.
• This is the place
that I want to
spend more time!

8. The gas station – out of mall
• The salespearson have the same script to follow, and always
offering expensive products, and stimulate custumers to buy
things in the convenience store.
• The price of those fuels was in a big size and high to be easy
to see.
• There is a police post near the gas station but customers
didn’t feel security there.